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A Look at SpeedPro’s Company Culture

October 23, 2019

Coupled with business strategy, a well-defined and differentiated company culture is one of the most important factors influencing an organization’s success. Research from the consulting firm Deloitte found 94 percent of executives and 88 percent of employees believe this to be true.

As industries across the board become increasingly crowded with competition, a distinct culture that helps support and guide business strategy gives companies an advantage. Organizations that put specific focus on their culture tend to have happier employees who feel valued at work.

As a franchise brand, we have worked – and continue to work – diligently to create an organizational culture that helps to motivate SpeedPro studio owners and gives them the foundational guidance and tools to keep their individual teams inspired to put forth their best effort.

Here is a sample of some of the attributes of the SpeedPro company culture that helps to inspire our brand’s growth:

  • Highly Collaborative

SpeedPro franchisees are part of a family of studio owners.

“As a SpeedPro studio owner, we collaborate and know that tenured owners can share and mentor new owners, which makes the brand and system stronger, one question, one studio, and one client interaction at a time,” said John Barber, owner of the SpeedPro in Norcross, Georgia.

When new studio owners are ramping up their business, an existing SpeedPro franchisee will act as a buddy studio for that individual. As a result, an owner who hasn’t officially opened their doors yet can start building a client roster and working on projects with the help of their fellow franchisees.

  • Client-Centric Philosophy

As a business-to-business (B2B) franchise concept, SpeedPro owners are invested in ensuring their clients’ needs come first. The brand promise is built around the idea that each studio is an extension of their clients’ design, event planning, marketing and advertising teams.

It’s a consultative approach that distinguishes SpeedPro from other printing franchise concepts that are more focused on solely delivering a product. It’s critical that franchisees and their teams take the time to understand and help visualize a strategy that will help ensure their clients achieve their business objectives.

  • Dedicated to Growth

Most franchisors will tell you they want to expand their footprint by adding new units at a consistent pace. The same is obviously true of SpeedPro as well, but we’re also equally dedicated to making sure existing franchisees are achieving the strongest unit-level economics possible.

“My goal is to grow our brand well beyond 130 studios, of course,” said Larry Oberly, SpeedPro CEO. “But, we also have to make sure we never lose sight of helping our current franchisees by expanding and enhancing our infrastructure and support services. That, in itself, is a tremendous draw for entrepreneurs interested in owning a SpeedPro studio. By collaborating, the SpeedPro home office and our studio owners will do this together.”

  • Focused on Innovation

As a leader in wide-format printing, we need to ensure we’re doing everything we can to stay ahead in our industry. This is reflected in the tools and operational guidelines made available to studio owners to assist them in marketing their studios to different types of clients, including designers, architects, creative directors, marketing professionals, small-business owners and members of the C-suite.

At the same time, you can see innovation in the products and services franchisees can offer their clients. For example, studio owners can print on acrylic, brushed metal and glass surfaces, in addition to many other substrates. This expands the types of applications and fosters creative freedom for studio owners and their clients.

As you investigate franchise opportunities, remember that you have to weigh any potential financial gains alongside cultural alignment with the brand. Investing in a franchise is a serious commitment, so you want to ensure that you’re in step with the franchisor.

Learn more about SpeedPro’s business model here!

How the McKenny Family Runs their SpeedPro as Husband and Wife Franchise Duo

October 10, 2019

When Mike McKenny graduated from Florida Southern College with a degree in music, owning a wide-format printing business wasn’t in the cards. Mike went on to become a music teacher and work at a large insurance company. Molly McKenny, Mike’s wife, business partner and high school sweetheart, also held a position in insurance for 10 years after completing her duty as a member of the United States Army Reserves.

The couple’s careers were soon uprooted once Mike approached Holly with an idea.

“One day I told Holly, ‘Hey I have this crazy idea – we’re going to start our own company,’” Mike said. “She thought I was absolutely nuts. Then I told my dad that I needed to pull him out of retirement, and I dragged everyone into this fun, wild craziness.”

For the past three years, Mike and Holly have been running their own SpeedPro in St. Petersburg, Fla., and living out Mike’s crazy idea of business ownership.

He Says, She Says: Owning a SpeedPro as a Married Couple

If you asked Mike and Holly five years ago if they could ever work well together professionally, the answer would have been “no.”

The reason their business partnership works, however, comes from their strategic approaches. Holly is more focused on the day-to-day operations, which allows Mike to dream big. She calls him the “Yes Man” of their SpeedPro team – no idea is too outlandish, and no goal is unattainable.

“What makes our relationship work is that we’re opposites,” Mike said. “I tend to be very big picture, throwing stuff up on the whiteboard and hoping it works.”

Together, Mike and Holly embody the hard-working, entrepreneurial traits and skillsets we look for in a SpeedPro franchisee.

Growing the Business on Their Own Terms

With minds as creative as Mike and Holly’s, it’s important for them to be given license to mold their business how they see it. One of their favorite parts of coming to work each day is the freedom they feel as owners of their own business.

“SpeedPro gives us the freedom to do what works for our particular location,” Mike said. “The products we offer, staffing, pricing and equipment is all up to us.”

One of the ways Mike and Holly have used that creative liberty is in the equipment they have acquired over their three years in the wide-format printing industry. The husband-wife team opened with store with a simple printer and laminator. After seeing the needs of their clients and considering how they can improve the service they offered, they began buying new equipment, including a full flatbed printer. Mike and Holly’s SpeedPro is now so equipped and customized for their clients that their new concern is a lack of in-store space.

Mike and Holly run their business with client satisfaction as their highest priority. If their clients are happy, they’re happy.

“I’m fulfilled being a SpeedPro owner,” Mike said. “That’s the best way to say it. I enjoy the challenge. I enjoy the growth.”

Are you looking to start your own business? Contact us today to learn more about our franchise opportunities.

A Day in the Life of a SpeedPro Husband-Wife Franchisee Team

October 1, 2019

After decades in the workforce, many employees spend the twilight of their careers watching the clock and dreaming of retirement. Yet, a growing number of older adults who give retirement a try end up changing their minds.

While some go on to pursue part-time careers to maintain some structure and specialized skillset, more former retirees are finding a successful second-act career by building their own business. More than 50 percent of small-business owners are over the age of 50.

Pat DelBrocco was one of many who reached retirement age but wasn’t yet ready to close the door on his career. Instead, after nearly four decades as a top sales executive at The Coca-Cola Company, he decided to open his own SpeedPro franchise.

“When I was looking for a new opportunity as I was retiring from Coca-Cola, I ran across the SpeedPro brand, which from my perspective was a very exciting prospective business for a number of reasons,” said Pat. “With the endless opportunities and growth potential, I kept going back to that brand for business ownership.”

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Taking the First Steps toward a Second Act with SpeedPro

After looking further into the SpeedPro franchise opportunity, and the booming large-format printing industry, Pat was sold on the business. He and his wife, Charmane, decided to open their own SpeedPro franchise and begin building the business in their Tampa Westchase community.

“I was a stay-at-home mom for 20 years before Pat and I bought this franchise, and while I was at home, I was very active as a community volunteer – particularly with the PTA,” Charmane said. “When we decided to invest in SpeedPro, I was browsing the client verticals. One of those verticals was education, and I immediately felt a connection there.”

Almost four years after opening their doors, the DelBrocco’s continue to have longstanding client relationships and partnerships with area schools to this day.

“When I’m dealing with SpeedPro and particularly with Pat and Charmane, I know that they are going to partner with me and help my vision come to fruition – and see that process all the way through,” said Robert Florio, a longtime SpeedPro client and local high school principal.

At SpeedPro, no two days – or two studios – are the same, but developing a strong B2B client base for long-term, repeat business remains a universal, system-wide key to success.

That’s why the DelBroccos spend much of their time nurturing these client partnerships, in addition to participating in the hands-on printing and production process.

“For us to be successful, it’s really important to have a longstanding relationship with clients,” said Pat. “That way, we can understand the client’s buying and printing needs, so we can develop solutions they may not even be thinking about and really ‘wow’ them. That’s one of the areas we pride ourselves on – going above and beyond to really impress our clients.”

“There’s nothing better than having a client say they love the work you did,” Charmane added.

A Strong Base of Repeat Business that Builds Itself

Plus, by developing a foundation of high-value, repeat clients, SpeedPro franchisees benefit from a built-in network of business prospects – so they can seamlessly grow their business without spending their days generating new leads.

Instead, they can also enjoy the creative and collaborative process that goes into the creation of unique marketing solutions, which help clients achieve their business goals with large-scale graphics.

“My role in this industry is helping customers take advantage of our resources that can help build their brand, generate awareness and boost their business,” said Pat.

Although neither Pat nor Charmane came from a background in marketing or large-format printing, the comprehensive, interactive training and support they received from the SpeedPro home office helped prepare them for any and all projects thrown their way.

But, because each day, project, graphic and client is so unique, the DelBroccos still haven’t found a dull moment in business ownership with SpeedPro.  

“In this industry, I’m always challenged to find the best possible solution for our clients,” Charmane said. “It is a challenge, but it’s extremely rewarding as well.” 

To learn more about becoming a business owner with an industry-leading franchise, contact us today!

This Wide-format Printing Franchise Owner Draws on Passion and Strategy to Grow his Business

September 26, 2019

Not having a background in the large-format graphics industry never impeded Bob Mejerle’s progress as a business owner.

Bob decided to become a SpeedPro franchisee after spending more than three decades in a corporate career in the global technology sector.

Having reached a point when retirement is the pathway for many people, Bob chose franchising.

“I wasn’t interested in going out and trying to prove a brand new concept,” said Bob, who is based out of Alpharetta, Georgia.

Bob also ran a number of consulting businesses, but a wide-format printing franchise was a completely new venture.

Building Momentum with their SpeedPro Franchise

When Bob and his wife Laura Lee first got started as SpeedPro studio owners, they admittedly had to wear many different hats.

“When you’re first starting out, you typically have a small staff so you’ve got to be resourceful,” Bob emphasized.

Generating brand awareness and recognition within their local market was one among many different tasks Bob and Laura Lee had to accomplish. Bob spent a significant amount of time doing his due diligence within the Alpharetta business community to identify potential clients, taking on opportunities to prove themselves as a wide-format printing vendor and converting the initial projects into long-standing relationships.

“Once you start proving yourself, all of a sudden more and more business opportunities arise,” said Bob.

One of the first big projects Bob and Laura Lee landed was applying vehicle wraps to a fleet of trucks, trailers, chaser cars, busses and other types of vehicles for a global pharmaceutical corporation that sponsors this professional cycling team that races internationally. Ever since, vehicle and fleet wraps have been a significant segment of their business.

Meanwhile, they’ve been able to foster growth in the area of corporate events; helping large organizations set up for such occasions by designing, producing and installing branded graphics for large meeting venues.  For example, the Mejerles worked with a global technology company, which was hosting a multi-day event at a local hotel. Branded signage was installed throughout the entire venue, which included: parking areas, escalators, elevators, floors, and meeting rooms and hallways.

Additionally, Bob and Laura Lee have expanded their business to include a greater focus on interior and exterior signage, fabricated displays, large-scale exhibits and many other applications, including wall murals and dimensional signage.

“In our business, we’re able to do a lot of fabrication,” Bob said. “Building things is a particular love of mine.

Not only are these passion projects for Bob, but he’s also compensated well for these types of installations because they’re highly customized for the client.

Stepping Back from Operations as a Wide-Format Printing Franchise Owner

Each year, Bob and Laura Lee have been able to pare back on their time working in the business, and focus more on growth instead.

Bob drew upon his experience in Corporate America, where he oversaw different service divisions and focused on hiring the right talent who had the requisite technical skills that he lacked.

It’s been within the past two years that Bob’s put more of his time into business development – or, sales and marketing.

“It’s really easy to sell something that you’re passionate about,” said Bob. “And I really do enjoy this business.”

A big reason why Bob is so enthusiastic about being a SpeedPro studio owner is the concept is based on the business-to-business (B2B) model. As opposed to dealing in the end-consumer market, Bob is able to work with everyone from business owners to members of the C-suite to marketing executives.

Today, one type of clientele that’s gaining the most momentum is commercial interior designers. These are the people who typically work with architects and builders to complete projects, including wall murals, wall coverings, floor graphics, window graphics and acrylic graphics.

Key Lessons Learned as SpeedPro Franchise Owner

An important lesson Bob has learned operating his studio has been aggressively managing the materials used in producing the various project deliverables. Ultimately, when a franchisee is seeking ways to grow their profitability, they have to keep these costs in mind – as well as the frequency of specific projects – to determine a fair price that has sufficient margins.

Another resource that Bob found to be invaluable is his fellow studio owners. There is a tremendous amount of knowledge sharing regarding the use of products/materials, installation tips, equipment and pricing.   

For example, Bob was proposing work for a local ice skating rink. He was trying to determine the appropriate vinyl that could be branded and installed successfully under the ice. Since there are not a lot of ice rinks in the South, this was a perfect opportunity to tap the knowledge of owners in the Midwest and Northeast where there are plenty of ice rinks. Consequently, a Denver-based franchisee walked him through the use of tried and proven media, as well as installation tips. Clearly, one of the hallmarks of Speedpro is the ability to provide our clients with experienced based solutions.

Are you ready to learn more about owning a SpeedPro studio? Get in touch with a member of our franchise development team here!

Capitalize on the Latest Marketing Trends with a Wide-Format Printing Franchise

August 13, 2019

Wide-format printing is becoming an increasingly popular solution for businesses in search of effective marketing strategies. In today’s digital age, there’s ad fatigue with smartphones and other digital devices, making large-format graphics are an eye-popping way to capture consumers’ attention in the real world.

At SpeedPro, we change with the times to make sure franchisees are able to  provide their customers with the latest, on-trend designs to tell their stories. And this means opening a business that will remain in-demand and continuously evolve to ensure our brand is synonymous with innovation.

Here are just a few examples of marketing trends that SpeedPro franchisees have integrated into their suite of solutions:

Experiential Marketing

Immersion has become an invaluable tactic in the marketing world. The ability to pull an audience completely into your message and story isn’t easy, but large-format printing is an effective way to do that.

Experiential marketing has the potential to be the future of businesses connecting with their audience and leaving a powerful impression on them. Allowing people to physically walk alongside a 40-foot wall mural designed to create a hip, forward-thinking aesthetic or even transforming a bar into the iconic Moe’s Tavern from The Simpsons to help it stand out from its competition creates a lasting connection between the business and its audience. They’ll remember those moments and that company far longer than seeing an ad for the same product or service on Facebook.

At SpeedPro, our franchisees work hard to come up with creative solutions to clients’ needs. They have freedom to brainstorm and execute any experiential marketing ideas that will meet their clients’ needs and situation.

Our franchisees know how to create experiences for their clients to make their marketing as powerful as it can be.

Improving Work Environments

Another use of large-format graphics that is growing in popularity is the installation of window graphics and wall murals inside of businesses to improve internal productivity.

Bright colors, graphics and motivational quotes all go a long way to increasing a company’s productivity. Not only does large-format signage make a business setting more exciting and creatively inspiring, it also promotes company culture and lets new employees and visiting partners see what type of organization a business is. It helps with recruiting new workers as well as inspiring old workers.

As a SpeedPro studio owner, your clients may ask you to create anything from a wall mural in a basketball arena to one-way glass paneling in a business overlooking a city sidewalk. You and your team come up with the perfect printing solutions to all of your clients’ needs.

This is more than just making a cup of coffee – you’re helping businesses transform their workplace and improve how they operate. A particularly striking business space can mean a loyal client as well as free marketing for your SpeedPro Imaging studio when workers ask who designed it.

Client Customization

In 2019, people want customization. They want the product or service they receive to be just for them.

Embracing this strategy of personalizing our service has numerous benefits. Giving clients exactly what they want greatly increases their satisfaction with your work. In addition, it leads to brand loyalty, establishing SpeedPro Imaging as the industry leader in wide-format printing.

When people approach you in need of signage, they have often have a specific conceptual idea in mind. As a SpeedPro Imaging franchisee, it’s your job to help turn that conceptual idea into a visual idea.

All of your projects will begin with a client meeting intended to clarify what kind of visual communication the client wants. After you have an idea, you’ll propose your recommendation on how best to clearly convey your client’s message. Once your client is happy with an agreed-upon, you’ll move forward in creating the signage that will blow their audience away.

Do you want to own a business that capitalizes on the current large-format printing marketing trend? Contact us today!

What Services Do You Provide as a SpeedPro Franchisee?

July 30, 2019

At first look, a wide-format printing franchise opportunity may not be as cut and dry as other business concepts. A restaurant franchise, for instance, is easy to understand as a category – albeit more complicated to operate than a business like SpeedPro.

And once you start to peel back the layers of what a wide-format printing business is, the more you realize what a simple concept it is built upon and how streamlined it can be for studio owners. Although there is a wide variety of solutions you provide as a wide-format print shop franchise owner, the fundamentals of the business are straightforward. To help familiarize you with the most common products and services SpeedPro franchise owners provide, here’s a quick breakdown:

  • Architectural and Glass Finishes

Used for interior and exterior applications, glass finishes are applied to glass surfaces in primarily commercial spaces. Some examples include applying finishes to conference room glass walls, adding a frosted look to outside-facing windows to enhance privacy and reduce distractions, and installing tinted applications to reduce glare and make offices more energy efficient.

  • Decals

Businesses use custom decals to accomplish a variety of marketing and branding initiatives. Studio owners create vinyl decals that can be applied to walls, windows, floors, vehicles or even equipment like laptops. Decals can be used to promote an event, a limited-time offer or sale or give a business’s name greater visibility on company-owned vehicles. Meanwhile, they can be cut in any shape or size, providing SpeedPro clients with nearly unlimited creative options.

  • Environmental Graphics

Wall murals and coverings in corporate environments, restaurants, healthcare facilities, retail spaces and other areas are one of the most common types of environmental graphics. These are larger-than-life installations that help businesses breathe new life into a space. Applying vinyl adhesive graphics, SpeedPro studio owners work with their clients to create a more branded feel, adding logos, colors, slogans and other elements that communicate a company’s culture.

  • Event Graphics and Tents

Many clients come to SpeedPro studios with an idea but not a fully thought-out strategy when it comes to event marketing. Whether they’re attending a conference in Las Vegas or exhibiting at a local festival, it’s important for businesses to stand out with their displays to attract the attention of attendees. SpeedPro studio owners help identify the right style of tent or booth based on the event and the company’s objective. Some types of event graphics and tents include trade show displays, printed wall or stage backdrops and backlit graphics.

  • Indoor and Outdoor Signage

As a studio owner, clients will need to attract customers using high-impact, visually appealing signage on their business’s exterior, as well as compel customers to take specific actions once they walk through the front doors. Indoor signage can be directional or wayfinding in nature, helping people find where they want to go. Businesses can also build their brand by including signage that conveys their mission and values. Meanwhile, outdoor signage may come in the form of backlit signs, banners, flags, custom contour cut designs and A-frame sidewalk signs.

  • Point of Purchase Displays

A point of purchase (POP) display is a type of large-format printing product used when a consumer is making the decision to make a purchase. Retailers, auto dealers, financial institutions, sporting venues and large number of brick-and-mortar businesses depend on POP displays to help motivate their customers to make a purchase. The display may be a tablet stand or kiosk, a wall display, window decals or life-size cutouts.

  • Vehicle and Fleet Wraps

Complete or partial vehicle wraps give business owners the opportunity to increase brand awareness in whatever market they operate. Many organizations have a fleet of company cars that employees use. For example, logistics companies regularly need wraps to brand their vehicles to attract the attention of consumers and potential clients. At the same time, small-business owners may want to invest in a vehicle wrap for their service-based enterprise.

The SpeedPro business model is designed for individuals who excel at forging relationships with other business owners, appreciate and facilitate a consultative approach to working with clients, and know how to manage a small, yet dedicated team.

It’s with this team that you can leverage the large number of SpeedPro products and services to solve your clients’ marketing and advertising pain points. With industry-leading training and support, you can be confident in living up to the brand standards of uncompromising quality and quick delivery with each project – all of which facilitates repeat business and referrals.

Want to learn more about owning a SpeedPro studio? Get in touch with a member of our franchise development team here!

How Our Studio Site Selection Process Positions Franchisees for Success

July 23, 2019

Finding the right location for your franchise is one of the first – and most important – steps you’ll take in the business ownership process.

Although initial site selection may seem to go by quickly, a site’s impact on your business’ success will be ongoing and paramount to your long-term success.

That’s why we offer unparalleled site selection support for our SpeedPro franchisees, as they seek out the most desirable, cost-effective locations to open up their studio.

Driven by industry-leading insight, along with one-on-one direction and market-specific strategies, our corporate team and field consultants offer franchisees an unprecedented level of sweeping expertise and individualized attention.

Here’s more on the comprehensive site selection strategy and guidance we offer franchisees to help them find and secure a second-to-none studio location:

Expert Advice and Oversight from Day One

At SpeedPro Imaging, our ongoing partnerships with local brokers and national real estate giant Berkshire Hathaway are an asset to our best-in-class site selection strategy.

As soon as you sign your franchise agreement, our home office will introduce you to local real estate experts to help guide you in your search for the ideal location.

You’ll also meet with your local SpeedPro business consultant, who will guide you throughout every step of the site selection process – from site visits and evaluation to contract negotiations and signing.

As your local, go-to resource, your field consultant will also help you understand the ins and outs of your market’s commercial real estate climate.

Well-versed in the specific requirements and desirable features for a strong SpeedPro site, your field consultant will also ensure any potential sites you consider are conducive to the success of your particular business.

Field consultants provide direction and clarity in every aspect of assessing your market and business needs, including:

•Local lease rates
•Space and power requirements
•Personal guarantees
•Buildout costs

Armed with market and SpeedPro-specific knowledge and insights, you’ll be able to find the best site possible – at the best market rate – to catalyze your business’ success. 

Expedited Build-Out Process Helps You Open Your Doors Sooner

Unlike commercial site development at many other business concepts, the typical buildout period for SpeedPro studios is only 30 to 60 days. We’re able to minimize our typical buildout period because we’ve also minimized the development requirements for franchisees. The only necessary components of each space are:

•Open floorplan for production space
•1-2 offices for studio owner and staff
•Vehicle bay

Whereas other businesses require franchisees to wait several months – or even years – before they can open their doors, SpeedPro studio owners are positioned to start turning a profit much more quickly from an expedited buildout.

Not only does our process help you start generating revenue sooner, it also helps you avoid additional expenses from unnecessarily long, drawn-out construction and design phases.

Sensible Sizing and Open Floor Plans Minimize Overhead while Maximizing Space

Our executive-style studios can operate with as little as 2,000 to 4,000 square feet of space, minimizing the hefty overhead associated with larger retail-type locations. Instead, SpeedPro studio owners are able to maximize a smaller space and avoid high overhead costs – both in initial investment and ongoing operational expenses.

By investing in a site with a smaller footprint, SpeedPro studio owners avoid the higher initial investment required for buying or leasing a larger space. They also save on ongoing expenses, like utilities and maintenance, which quickly mount when operating a location with more square footage.

Even within the smaller space, however, SpeedPro studio owners never find themselves yearning for more room. Our open-layout floor plan helps maximize the space, and because of the B2B nature of the business, studios rarely host clients or attract unpredictable levels of foot traffic.  

The Power of a Strong Franchise Brand and Leadership Team

No one understands the importance of a strong site selection and real estate development strategy more than SpeedPro Imaging CEO Larry Oberly, who came to the company equipped with more than a decade of experience as a top global executive at RE/MAX.

With an unmatched level of real estate expertise and insights, along with laser-focused, one-on-one franchisee attention and guidance, the fine-tuned site selection process at SpeedPro is unlike any other in the franchise industry.

We’re able to help franchisees find the most cost-effective and desirable development sites on the market, so they can open their doors sooner, attract more business and start generating strong revenue right away – and for all the years to come.

If you’re interested in learning more about the SpeedPro franchise opportunity, download our franchise kit today!

What Initial and Ongoing Support Does SpeedPro Offer Franchisees?

July 15, 2019

The SpeedPro vision statement helps clarify just how important franchise owners are to the success of our brand:

Through national and international expansion, SpeedPro will create a network of integrated studios that will enable our franchisees to more efficiently serve highly visible and highly profitable accounts that will change the face of businesses across the world.

It’s with this goal in mind that we strive to be the most supportive wide-format printing franchise brand out there. And we make good on that objective through the systems we’ve established – from our Ramp-Up Program to the ongoing training and support we provide studio owners.

Get Started on the Right Foot with Initial Training

One of the key differentiators of SpeedPro is how much we invest in getting franchise owners up and running as efficiently and effectively as possible. Here’s a quick breakdown of what that looks like:

10-day intensive training – Conducted onsite at your new studio, members of SpeedPro’s training and support team help you understand:

•The wide array of products and solutions you’ll be providing

•Techniques necessary to correctly apply wide-format graphics

•The equipment and tools you’ll be using to create your clients’ products

•How to operate your studio on a day-to-day basis

Your initial training will also equip you with strategies for new customer acquisition. Since SpeedPro is a business-to-business (B2B) franchise opportunity, it’s critical that you are able to build relationships with other business owners in the community to facilitate your studio’s growth.

With that in mind, we help walk you through the typical client lifecycle, including creating job quotes, fulfilling orders and demonstrating best practices tactics to provide exceptional customer experiences.

Once your initial training is complete, SpeedPro’s support team is there to ensure you stay on the right track.

Ongoing Support for Wide-Format Printing Franchise Owners

When you join the SpeedPro franchise system, you’re never alone. You’re joining an experienced group of franchise owners who operate more than 130 studios across the country. They’re resources for you as you maneuver through your initial ramp-up period.

We have a buddy studio program that establishes partnerships between you and existing SpeedPro owners, which helps you build a network of referrals. In many cases, you’re able to start on jobs even before your studio officially opens. The relationship you form with your buddy studio is meant to be long-lasting – you’re able to rely on your fellow franchisees whenever you’re in need.

At the same time, we’ve structured our franchise system so that each studio owner has an unparalleled level of support from our field consultants and regional developers. Each one of these individuals has:

•Owned and operated their own business

•Experience in the wide-format printing industry

•A keen understanding of the franchise business model

In addition to having extensive business experience, our field consultants are uniquely trained and equipped to provide studio owners with insights and strategies to help them achieve their specific business objectives. Those may be identifying opportunities to work on projects with higher profit margins, develop tactics to facilitate more repeat business or assisting with making sure your profit and loss (P&L) statements are in great shape.

We’re able to offer an exceptional level of support because of the ratio of field consultants to franchisees, which is 1:12. Most franchise systems are somewhere in the neighborhood of 1:20 or 1:40, which reduces the amount of one-on-one attention they can provide to franchise owners. Whether you have questions about your equipment or are in need of technical support, our support team and field consultants are there to ensure you’re operating at peak performance.

Are you ready to learn more about joining a wide-format printing franchise with exceptional support? Get started by downloading our information packet here.

Why Businesses Are Investing in Wide-Format Printing

June 27, 2019

With a healthy economy comes competition across industries for consumers and workers. Wide-format printing businesses are enjoying these times and look forward to the days ahead because other businesses turn to them for solutions to attract customers and employees. SpeedPro Imaging studios, known for being solutions providers, are positioned well to capitalize on the demand for signage needs in their markets.

Offline Attention Grabbers

Although we live in a digital age, we rely on and take notice of a variety of signs every day. Businesses realize this and are investing in wide-format printing everywhere consumers are to grab their attention.

For example, out-of-home (OOH) advertising showed the most growth for non-internet media formats in 2018, including TV, radio, magazines and newspaper. In other words, spending by businesses on billboards, vehicle/fleet wraps, bench wraps, window graphics, banners and more is strong.

Online advertising is great when businesses want to go after specific demographics. But, OOH signage allows businesses to build brand recognition, be seen by a wider audience and attract customers they might miss out on otherwise. Brands become top-of-mind when consumers see advertising for them regularly and brand awareness grows.

Because consumers today spend so much time in front of screens, where they’re exposed to a plethora of digital ads, OOH advertisements stand out. This helps brands stand out from their competitors.

At the same time, OOH ads can be a strategic complement to businesses’ online marketing efforts and provide an impressive return on investment. For example, every dollar spent on OOH advertising generates an average of $5.97 on sales.

Endless Possibilities

Wide-format printing provides businesses with versatility and variety. From large-format graphics seen by millions of commuters on their way to and from work to vehicle wraps observed by pedestrians waiting for the light to change, wide-format printing solutions allow businesses to increase their presence in ways that other forms of media cannot.

Even at trade shows, businesses can stand out among their competitors with the right displays. Backdrops, table coverings and toppers, floor graphics, and other forms of signage will help catch the eyes of attendees.

Businesses, especially retailers, use windows graphics to entice consumers inside. Once in the store, customers can be encouraged to make purchases with an attractive and persuasive point of purchase displays.

Happy Employees are Productive Workers

Wide-format printing can be influential when attracting consumers, but businesses also use the versatile medium for help retaining employees, by keeping them engaged and happy. Businesses in the United States lose $550 billion each year just because workers don’t feel connected to their work environment. With the current tight labor market, businesses want to hang onto their valued employees as long as they can.

Depending on the workspace, companies use experiential design, wall murals, elevator wraps, floor graphics and directional signs to increase contentment, satisfaction, brand pride and other positive feelings at work. A well-designed office can boost productivity by 20 percent.

Why Businesses Invest in SpeedPro

Businesses turn to SpeedPro franchise owners for wide-format printing solutions because we work as true marketing partners, not just as another vendor. We are a part of each community where we have a franchise location – reputation means everything to us because we often rely on repeat business.

Because we’re a franchise, business owners can rely on us for consistent, high-quality work across the entire system of 150-plus studios in North America. As a franchise, we are able to utilize system-wide coordination in developing and delivering marketing materials anywhere in the United States.

We also have abundant resources to stay current with the latest trends pertaining to operations in the wide-format printing industry. Ongoing training and general business operations help each studio owner remain competitive and appealing to other businesses interested in wide-format printing solutions.

To learn more about SpeedPro’s appeal to other businesses for wide-format printing, visit our website.

Who Are Your Clients as a SpeedPro Franchise Owner?

June 17, 2019

More than four in 10 small-business owners cited cash flow as one of their top challenges.

Rightly so – ensuring you’re keeping cash on hand as you grow your business is critical to cover your operating expenses without dipping too much into reserve capital.

One way business owners can mitigate cash flow issues is by ensuring they’re able to diversify their client base, in line with the amount of revenue each segment brings their business – ideally on a consistent, ongoing basis.

SpeedPro franchisees operate within a simple, business-to-business (B2B) model that focuses on three primary client segments. These are your primary drivers of business growth. Here’s more information about each client group and how SpeedPro franchisees are able to work with them.

Corporate Marketing Departments

For many SpeedPro franchisees, corporate brands represent some of the most exciting and fun clients to work with. Many of the projects involve environmental graphics, event graphics and other large-scale projects that give studio owners the opportunity to flex their creative muscles.

Thanks to SpeedPro’s reputation for unmatched service and high-quality graphics, we get to serve the needs of everyone from small-business owners to Fortune 500 companies, government agencies, universities and more.

In fact, one SpeedPro studio owner worked with a local Rock Bottom Brewery, a brewpub with locations across the United States, to create window and wall graphics.

“Beer is obviously one of my passions, and [SpeedPro] was able to create new logos for us, create new prints to put up on the wall,” said Jason Simonson, General Manager at Rock Bottom Brewery. “It really just revitalized this restaurant.”

SpeedPro franchisees help businesses of varying sizes and in different industries find solutions while staying within their ideal timeframe and budget.

Advertising and Event Agencies

A level removed from the end client, many SpeedPro franchise owners work with agencies as a preferred vendor for wide-format graphics.

Most ad agencies, design firms and event marketing companies or event planners don’t have the technology or the know-how when it comes to creating large-scale graphics. As a result, they partner with SpeedPro studio owners to help them achieve their clients’ objectives.

“When I design something and come to SpeedPro, I know it’s going to look exactly how I want it to look,” explained Garret Spradlin, a marketing and design professional with DNM events. “And my client is getting exactly what I described.”

Clients turn to SpeedPro as a reliable, professional and efficient partner. And forming lasting relationships allows us to serve as the provider to the end clients.

Small-Format Printers

As a B2B concept, it’s important for studio owners to make their presence known within the local business community.

One of the best places to get started is by networking with small-format printers. These are vendors that create products like business cards, mailers and other items that fall outside SpeedPro’s core business model.

We partner with small-format printers and sign companies to be their back-end print provider. We serve as white-labeled providers of large-format graphics, due to our expertise in the space and ability to confidentially and professionally work on behalf of our clients’ end customers.

Similar to agency partners, small-format printers turn to SpeedPro studio owners projects they don’t have the capabilities or expertise to complete. These relationships often help kick-start your business as a SpeedPro franchisee.

Learn More about the SpeedPro Model

In addition to providing a simplified, B2B franchise model to aspiring entrepreneurs, SpeedPro also boasts an exceptional gross profit margin.

Learn more about how franchisees can generate up to 65 percent gross profit as a SpeedPro studio owner today.