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SpeedPro Financials: Understanding this Awesome Investment Opportunity

May 26, 2021

Part of making a smart investment in a franchise is examining the numbers—comparing initial investment to earnings potential and the potential for growth. Aspiring entrepreneurs interested in SpeedPro, the nation’s leading B2B large-format printing franchise, are often delighted to learn just how great of an investment opportunity it can be.

Now more than ever, SpeedPro provides a lucrative business model that can propel owners to success. With a relatively low initial investment cost and high profit margins in a growing industry, SpeedPro truly offers “Great. Big. Opportunity.” From new studios and resales to conversion and bolt-on business opportunities, SpeedPro has multiple ways to get on the ownership track.

How much does it cost to get started?

SpeedPro’s initial investment is competitive for the industry and is accessible to many business owners thanks to attainable financing options like SBA loans and 401(k) Rollovers.

On average, investing in the SpeedPro business model and building out your studio costs between $207,100 – $299,150*. This investment includes things like:

  • $49,500 franchise fee* – discounted fee offered to Veterans
  • Minimum $45,000 working capital*
  • $20,000 initial marketing fee*
  • $103,110 all-inclusive startup package*
  • $5,000 miscellaneous fees*

This initial investment covers everything you need to get your studio up and running, including preliminary lead generation and digital marketing, SpeedPro training and resources, studio furniture, production equipment and more.

What’s the earning potential for a SpeedPro owner?

One of the biggest things that sets SpeedPro apart is our nearly unparalleled gross profit margin. Because the cost of goods for large-format signs, window graphics and vehicle wraps are relatively inexpensive, SpeedPro owners have the potential to make great profits. The average gross profit margin of the top 25% of SpeedPro owners is 68%*!

In terms of earning potential, the top 25% average gross sales is $963,462, and the average owner’s discretionary profit is $272,777*. It’s clear that SpeedPro opens the door for profitable business. Owners just need to remain driven to building local relationships and delivering top-quality service.

Why invest in SpeedPro?

Aside from the raw numbers, there are a few other things that make SpeedPro attractive to aspiring business owners looking for great earnings potential.

  • Low overhead: SpeedPro studios can be operated with low overhead from the start. Most studios begin with just two employees and are able to scale over time to meet the needs of the business. Paired with a wide range of potential clients, this offers you unlimited scalability.
  • Ability to earn revenue early: The SpeedPro Kickstart Program creates the opportunity to earn revenue before your studio even opens! This program helps you network in your local community and build business relationships right away, so you can generate revenue before your studio gets into full swing.
  • Growing industry: The large-format printing industry is distinct from other printing types like small-format flyers and business cards. Companies are increasingly focused on drawing attention from customers, leading them to purchase large-format print products like window graphics and event banners. SpeedPro is the perfect franchise to capitalize on this growing pool of opportunity. Additionally, SpeedPro is well-positioned to meet market needs after COVID-19 and the high demand for updated business/safety signage.
  • Diversified client verticals: Diversified B2B client verticals offer abundant revenue opportunities for SpeedPro success in your region. Your studio can choose to target small businesses, large corporations, educational systems, healthcare systems, event venues, trade show companies, ad agencies and so much more. The sheer number of potential clients opens the door for multiple revenue streams and recurring business.

Owning a SpeedPro franchise allows you to set your own schedule and be your own boss, all while capitalizing on immense potential for financial success. Interested in learning more? Fill out our contact form to inquire about joining our growing community of SpeedPro studio owners!

*Figures reflect 2021 Franchise Disclosure Document (FDD)

How SpeedPro Offers GREAT. BIG. GROWTH.

May 20, 2021

The ambition of a driven franchise owner knows no bounds. Many franchisees take pride in building their businesses to new heights. At SpeedPro, we give entrepreneurs the chance to expand as much as they want within their market through seemingly endless business opportunities and a wide range of client verticals.

The SpeedPro business model is exclusively B2B, but that doesn’t mean our client segments are limited! Our product line is ideal for all kinds of businesses—from churches and schools to major corporations and universities. SpeedPro studio owners target three main client segments, each of which encompasses a large number of businesses to whom you can sell your services.

If you’re a determined entrepreneur looking for GREAT. BIG. GROWTH., here’s how SpeedPro can help you achieve it.

Client segment 1: Small-format printers

The SpeedPro product line includes exclusively large-format print projects, including window and floor graphics, wall murals, event banners, vehicle wraps and tradeshow signage. This means that we’re not a threat to small-format printers that provide clients with things like business cards, brochures and flyers. Instead, our products are complimentary to those print businesses, creating ample opportunity for business partnerships.

By partnering with small-format printers in the area and serving as a white-label provider of large-format print products, SpeedPro franchise owners can capitalize on existing client bases and revenue streams from those businesses. This makes small-format print partnerships a great starting point for many new franchisees before they’re able to build up their own roster of independent clients.

Small-format printers trust SpeedPro because of our in-depth expertise and industry experience—not to mention our excellent product quality and customer satisfaction.

Client segment 2: Advertising & event agencies

The ability to forge and maintain business-to-business partnerships makes SpeedPro an excellent vendor for other client-facing service providers, too. Our print studios are natural wholesale partners to event planners, advertising agencies and marketing and design firms because we can deliver consistently high-quality print products to their clients.

Much like with small-format printers, partnering with advertising and event agencies allows our owners to tap into existing pools of clients and benefit from established, trusted relationships. By serving as a provider to these agencies’ clients, SpeedPro franchises benefit from repeat business and diversified revenue streams. 

Client segment 3: Businesses & corporations

Finally, SpeedPro owners excel at forming direct relationships with corporate marketing departments and independent businesses to meet their large-format printing needs. There are seemingly endless opportunities in this client segment. Any business or corporation in your market—whether it’s a small, family-owned business, a Fortune 500 company, a university or even a government agency—is a potential client. Better yet, a large portion of these clients need multiple projects over time, providing SpeedPro franchise owners with repeat business.

By networking in your area, you can build a diverse pool of clients that turn to you directly for all the large-format print products they require. As companies continue to compete for consumer attention and look for branding opportunities, the printing products SpeedPro has to offer will only become more important.

Unlimited scalability awaits

The SpeedPro business model allows franchise owners to scale their operation naturally as their business grows. As you build your client roster, you can hire more employees and invest in more equipment to take on more and more projects. And, we help franchisees grow from a single location with the ability to sell nationally.

With the large-format print industry growing at an exponential pace and your studio equipped for scalability from day one, the sky is the limit when it comes to how big your impact can be!

If you’re an ambitious, relationship-driven entrepreneur, SpeedPro might be the perfect opportunity for you. Fill out our contact form to learn more about our business model and the Great. Big. Growth. that awaits you!

Choosing Between a New or Resale Printing Studio

May 10, 2021

When most entrepreneurs consider purchasing a franchise, they think about launching a brand-new business in an untapped market. However, there is another path to franchise ownership. In some markets, you may be eligible to invest in a resale location that’s already been established in the area.

There are pros and cons to both building a new business and purchasing an existing one. Which option you choose will depend on your goals as a franchise owner and the opportunities available in your city. Before you begin your franchise discovery process, consider which option is best for you.

Building a new location in a new market

The most common choice for new franchisees is to invest in a brand-new business in a new market for the franchise. This gives business owners the opportunity to build their companies from the ground up.

Opening a new SpeedPro studio gives you the experience of choosing where you will locate your B2B business, hiring a team of employees, and growing the business through your own hard work. SpeedPro franchisees offer services that are applicable to multiple client verticals so you can focus on the verticals that interest you the most from the start. And, SpeedPro owners actually have access to programs that generate business for the new franchise before the studio opens for business. This is a rewarding prospect for many aspiring franchisees.

However, starting a brand-new franchise location is not without its challenges. It can be difficult to launch a business in a new market—especially one that may be unfamiliar with your brand. You’ll need to spend more time networking and marketing to attract customers and help the community understand what you have to offer. But, with the support of SpeedPro Home Office in areas such as marketing, equipment, technology and training, and the support of other peers in your franchise network, your SpeedPro studio will be well-positioned for success as you grow it from the ground up.

Purchasing an existing resale business

The other option business owners have when buying into a franchise is to invest in a franchise resale opportunity. When a franchise owner is ready to exit the system, they might decide to sell their established business. Aspiring SpeedPro owners can purchase it and take the helm, but this will result in a slightly different franchising experience.

Buying an existing franchise allows you to skip the difficult decisions you’d have to make if you started at zero. The business’s location and, often, its team are already in place, allowing you to dive right into franchise operation. What’s even more appealing is that most existing SpeedPro franchises have established client bases and are a known entity in the region. 

While every franchise sale will be different, buyers of existing businesses might encounter some challenges as well. The risk level for this type of purchase will depend on a number of factors, including the business’s value and financial history, why the owner is leaving the system and current market conditions.

Specialized training and additional support is in place with SpeedPro, so you will definitely not be “going it alone.” The SpeedPro L.A.U.N.C.H. program is in place specifically for helping a new studio owner of a resale location train, learn, and grow from the current owner as well as support and training from Home Office.

Which franchise option is right for you?

Aspiring franchise owners should consider their business and financial goals when choosing between a new or resale franchise opportunity. Location will also play a big part in your decision. You may have your heart set on a particular market, only to find that the market is unavailable. In this case, resale opportunities could provide the clearest path to becoming a SpeedPro franchisee.

The best place to start you search is with a one-on-one, no-obligation conversation with the SpeedPro franchise development. SpeedPro wants to meet you, hear your goals and objectives for becoming a franchise owner, and determine if SpeedPro could be the right opportunity to you.

SpeedPro has a network of studio locations available in top markets throughout the United States, Canada and other international opportunities as well. Fill out our contact form to learn about our new and resale business opportunities!

CELEBRATING DIVERSITY: SPEEDPRO HOME OFFICE

April 28, 2021

No matter who you are, what your background is, and what you believe in, you deserve to be heard and included.

April is “Celebrate Diversity Month,” and at SpeedPro, we want to take a moment to recognize and celebrate the differences in each of us. We appreciate and value people from all walks of life, whether it be a difference in identity, ethnicity or perspective.

During Celebrate Diversity Month, we’re sharing what our Home Office team members think about the value of this month, as well as our efforts to encourage diversity and inclusion.

Diversity and inclusion, while different, can be beautifully intertwined. While we all bring different backgrounds to the table, accomplishing goals and breaking new boundaries is what we strive to do every day at SpeedPro.

“To me, inclusion is recognizing individuals for who they are and what they can accomplish, independently of demographics,” says Danielle Yuthas, Vice President of Marketing.

Not to mention, inclusion can also be lending a helping hand or just listening to understand where others are coming from.

In September of 2020, the SpeedPro Home Office team met with a Diversity and Inclusion Consultant to redevelop and champion new equity, diversity and inclusion initiatives. Our main goal was to develop a new strategy that appreciates and practices inclusion, while also diversifying our messaging and recruiting efforts. We first began to dive into these topics by defining what our scope was and how inclusive leadership can be brought into these efforts.

SpeedPro prides itself on being transparent and conducive to open communication. With 97% of workers believing that communication impacts the workspace every day, our team makes sure that we foster an open, communicative environment for all team members.

“All employees are encouraged to actively participate and communicate their opinions, ideas and feelings,” says Vice President and Controller Lori Morris. “We foster an open-door policy where anyone can communicate with anyone else in the organization, not just their department or supervisor.  This promotes a collaborative environment for the entire team.”

After working with our Diversity and Inclusion Consultant, the team brainstormed initiatives on how we can be more inclusive and welcoming of diversity. The development of our mission, vision and values transformed the SpeedPro Home Office thought process when it came to opportunity. With the updated diversity and inclusion strategy, the Home Office actively celebrates and encourages the 120+ franchises to embrace diverse holidays, such as Black History MonthWomen’s History Month, Hispanic Heritage Month and Autism Awareness Month.

Reflection and celebration are just two aspects of the new SpeedPro Diversity and Inclusion policy. We will continue to listen and share these stories in our various storytelling vehicles like the SpeedPro blog, our social channels and even local & nationwide media outlets.

The team is also placing emphasis on welcoming diverse thoughts, backgrounds and experiences to the SpeedPro family. We are partnering with diverse organizations like the Latino Chamber of Commerce of Pueblo,  Mile High Young Professionals and the National Black Chamber of Commerce to increase awareness of SpeedPro and expand opportunities to those interested in minority-owned business. We are also very excited to be a part of the International Sign Association. This will increase opportunities to various talent in the printing industry.

While our organization strives to be inclusive and appreciate diversity during the workday, our team members practice inclusive acts and are a part of different communities outside of the office. Some members attend multicultural festivals, travel & explore different cultures and are active in diverse organizations.

“Last year I completed a 2-year stint on the Board of Directors for a national blindness charity based in Denver called B.I.T., Blind Institute of Technology, where we train and educate the business community on how a diverse workforce, in this case, the blind community, is a huge net positive, and help the visually impaired find employment, largely in the IT space,” said Zack Meade. “I look forward to volunteering my time in various forms again once the pandemic is over.”

After taking time to reflect on our new initiatives at the Home Office, our team offers some advice on acceptance and inclusivity.

“Active listening with an open mind is a great first step to being inclusive,” says Josh Buras, Marketing Manager.

The SpeedPro Home Office values diversity in thought, experiences, talent and backgrounds.  We are excited to make more progress on our diversity and inclusion strategy and are looking forward to spreading the celebration of inclusivity and diversity.

We’ve taken the first of many steps to become a more diverse and accepting company. A trend we can only hope will continue to ripple throughout Corporate America until we can all say that everyone is welcome and are valued members of the corporate world.

The Impact of Positivity in Business

April 21, 2021

Believe it or not, the visual graphics in your office or retail space can have a significant impact on the mood and culture of your organization. And we’re not just talking about giving everyone the warm and fuzzies. Setting a positive tone throughout your environment can have a direct correlation to improving your bottom line. Large-format graphics such as wall murals can do just that!

It’s common sense that happiness is a critical component to the well-being and success of a team, but being happy isn’t only good for company morale. A study by Oxford University’s Business School found that workers are 13% more productive when happy, and a Gallup poll of 25 million American workers concluded that unhappy workers cost up to $550 billion in lost productivity, annually. Now, it may be difficult to provide unbridled joy at every turn to your colleagues and employees, but by fostering a welcoming, captivating work setting, you can create the conditions in which people can experience greater happiness.

In a survey by Management Today Magazine, “97% of respondents said they regard their workplace as a symbol of whether or not they are valued by their employer,” and a study by Steelcase/IPSOS showed that “only 11% of workers are highly satisfied with their work environment.” Show your employees that you value their happiness and experience at work enough to put some liveliness into the space where they spend almost a third of their lives making you money.

According to a workplace design study by Longwoods.com, “people whose office views were more attractive, regardless of content, reported reduced discomfort at work and better sleep quality at home.” Someone who works a 9 to 5 in a cold, drab concrete box every day is going to have a vastly different opinion of their job versus an individual who is surrounded by huge colorful graphics, inspirational visuals and positive messaging. Also, nearly half of people said their workplace design and decor had no personality. When was the last time that an environment with no personality or vibrancy made you think “Gee, is this place motivating or what?!”

This entire conversation is especially relevant in today’s remote environment. It’s going to be a hard transition for some to leave the comforts of home, which means you have to put even more thought and effort into developing a space that feels just as welcoming as your family room. Enticing employees back to the office is going to be a real concern in the coming months as the pandemic hopefully subsides.

On the retail front, these large-format affirmational graphics are immensely powerful sales tools. They create a welcoming setting where people will want to stay, and the longer they stay the more inclined they are to purchase something. What about a reception area? Do you want to give off the impression of a sterile dentist’s office or a spot that people look forward to spending time in? The “Instagrammable moment” is very important when someone has the choice of ordering on Amazon or spending their precious time physically going to a storefront.

The installation of wall graphics with positive messaging is the culmination of your company’s culture, creating an atmosphere which affects the emotions and mental wellbeing of your most valuable asset — your people. By creating a multifaceted environment with inviting, inspiring visuals and messaging, you too can foster an area in which people are excited to visit everyday.

SPEEDPRO FRANCHISEES ARE POSITIVITY PROVIDERS

SpeedPro franchisees specialize in helping businesses put their best foot forward, whether that’s a wall mural, signage or banners, vehicle wraps or any type of large-format graphic. Positivity is just one important piece of daily operations within our Studios and with our clients. To learn more about becoming a SpeedPro franchisee, fill out a form on our website to be connected with our Development Team. We’re positive you’ll like what you hear!

Why Choose SpeedPro?

April 15, 2021

If you’re interested in investing in a franchise, you want to make sure that business aligns with your lifestyle, financial goals and professional drive. Most franchisees are looking for investments that offer them room to grow and great financial opportunities while allowing them to maintain a healthy work-life balance. At SpeedPro, our business model offers all of that and more to aspiring entrepreneurs.

Even if large-format printing doesn’t seem like your niche from the start, SpeedPro’s breadth of opportunity is the perfect fit for motivated professionals looking to be their own boss. Check out just a few of the reasons our franchisees choose SpeedPro.

1. We’re solely a B2B operation

SpeedPro is a B2B light manufacturing business focused on providing business clients with superior large-format print products. When you invest in SpeedPro, you won’t be operating a retail storefront or serving customers from the general public.

Instead, our model gives you the freedom to set your own hours and align operations with businesses in your area. Most of our franchisees work Monday through Friday during standard business hours! This means you’ll be home for dinner each night and around for family on the weekends. Even better, no travel is required—most of your business will take place in your region.

2. Minimal staff is required

Many franchisees are wary of investing in a business that requires a large staff to operate. At SpeedPro, our business model is streamlined and designed to function with a tight-knit team. The typical SpeedPro business relies on two to three staff members, aside from you, the owner.

Having such a small team offers a few advantages. First, you won’t have to spend your entire day hiring or managing people. Even more importantly, you’ll benefit from lower overhead, giving you greater financial flexibility. As your business grows, you can choose to grow with it to maintain control and stability over time.

3. No printing experience needed

If you’ve never worked in the printing industry, there’s no need to worry! You don’t need any printing experience to successfully invest in and operate a SpeedPro studio. What matters most is that you’re a relationship-oriented and self-motivated professional. This makes SpeedPro an accessible opportunity for almost any driven entrepreneur who’s willing to learn and eager to run their own business.

When you invest in SpeedPro, we’ll provide you leading-edge training and resources, so you stay at the forefront of the industry. You’ll also get access to our operational tools and equipment, positioning you for success, regardless of whether you’ve had experience in this industry or not.

4. Major markets are widely available

SpeedPro has over 150 locations across the United States. However, there is still a ton of opportunity available for aspiring franchisees. No major market across the country is sold out, meaning you’re bound to have the opportunity to invest close to where you live.

The same cannot be said for competing franchises, where investment opportunity is limited. Our rapidly growing franchise system is built to support a large number of owners!

5. We offer multiple client verticals

SpeedPro studios offers an almost endless number of client opportunities! Any business or organization that could use GREAT. BIG. GRAPHICS. is a potential client of SpeedPro—from schools and churches, to banks and corporations, to small local businesses, to ad and marketing agencies.

Better yet, a lot of these clients hold the potential for repeat business. Thanks to top-notch print quality and installation services, many SpeedPro clients return again and again for new signs, window graphics, vehicle wraps and event banners.

With SpeedPro, your options are big, bold, and exciting

The SpeedPro business model is the ideal choice for relationship-driven, sales-minded entrepreneurs who are ready to grow their own business. If you’re interested in getting started, fill out our contact form and learn, “Why SpeedPro?” today!

THE LONG-LASTING BENEFITS OF WALL MURALS

April 6, 2021

Business owners and event planners use wall murals to increase the appeal of their stores, offices or event locations. Custom wall murals carry several long-lasting benefits that you can harness for many years. Those who want to upgrade their business environment and improve their brand awareness via social media need to know all about what wall murals can do for them.

Find out more about the many advantages of using wall murals and how you can increase their long-term value.

TOP ADVANTAGES OF USING WALL MURALS

There are several long-lasting advantages of using wall murals, as they can build your brand awareness and make environments more attractive. Since wall murals can last a long time, they can provide you with immense value for many years. To help you decide if wall murals are a worthwhile investment, check out the top three benefits of wall murals:

1. CREATE MORE MEMORABLE EVENTS

While an event is temporary, the impression you make on your attendees lasts forever. If you’re hosting a fundraiser or premiering a new service or product, you want people to trust you and have a great time. Wall murals help you accomplish both of these goals by serving as excellent decorations to upgrade the event’s ambiance and make your event more professional in appearance.

Wall murals at events are also the perfect backdrop for pictures. By setting murals up near an event’s locations, you can create a red carpet opportunity for attendees, letting them get their picture taken by a professional photographer before entering the building. When you use wall murals for decorations and photo opportunities, you’re sure to make a great impression on guests.

2. BUILD YOUR BRAND ON SOCIAL MEDIA

Whether you’re hosting an event or trying to attract more customers to your store, wall murals can be an excellent option for building your brand on social media. Many companies use them to encourage customers or event attendees to take pictures inside or outside their store and share them with a special branded hashtag. People love showing off where they are or what they’re doing, and a beautiful backdrop gives them a perfect photo opportunity they can share on social media.

Wall murals and advertising go hand-in-hand. You can outfit an attractive backdrop with your company’s logo, name, contact information and branded imagery. When someone takes a picture in front of the backdrop and uploads it to social media, their followers will see your backdrop and company information. These customer pictures can help your brand grow and make more people familiar with your company. As a result, you can see an increase in customer traffic without putting any money into a marketing campaign.

3. IMPROVE THE APPEARANCE OF YOUR STORE OR OFFICE

Custom wall murals for businesses can help improve the appearance of an office or store for a long time. They can display images and graphics that complement the look of your building. When you want to transform a boring, plain wall in your office or store, a wall mural is a perfect choice. Many companies love to use murals to display on-brand colors, showcase inspiring imagery or tell a story about their product or business.

By making your walls more attractive, you create an environment where customers, clients and employees will want to be. These attractive graphics can entice customers to purchase a product or make an excellent first impression on new clients. In an office space, the visual appeal of wall murals can help keep your employees’ moods higher throughout the day.

HOW TO GET THE MOST LIFE OUT OF YOUR WALL MURALS

Another great advantage of wall murals is their ability to last a long time when cared for properly. When you take care of your wall murals, you preserve their stunning colors, crisp text and enticing imagery. By keeping your wall mural’s looking their best, you can harness other essential benefits, like their ability to increase social media appeal or improve a building’s appearance, for many years to come.

If your wall mural is laminated, you can use this cleaning routine every few months to maintain your mural’s lifetime value and maintain its pristine condition:

  • Use the right soap: Before you clean your wall mural, ensure you use the right soap. All you need is a mixture of mild soap and water. Once you’ve prepared your mix, you’ll dampen your cloth or sponge with it. Note that you shouldn’t use any harsher chemicals for cleanings, like petroleum- or bleach-based products. Additionally, never use a scouring or scrubbing pad on your mural.
  • Wipe off the mural correctly: With the cloth or sponge dampened with the appropriate soap, you can start gently wiping the mural at the mural’s top edges. As you progress down the mural, use smooth, even and smooth cleaning strokes to remove any contaminants from the surface. Also, ensure you don’t allow any water or soap to get into the panel seams since this could cause peeling or fading.
  • Dry the mural: Once you’re done wiping the mural’s surface, dry it with a clean sponge or cloth. Make sure you don’t leave any water on the surface, as it could cause fading or do greater damage to the murals.

Keep in mind that any unlaminated wall murals shouldn’t have any direct contact with water.

Dust and debris can also form on your mural. To remove these materials, you won’t need to clean the whole wall mural. Every couple of months, you’ll simply need to wipe the mural with a dry, lint-free cloth to remove them. Stay on a two-month schedule to ensure contaminants don’t stay on your wall mural for a long time.

If you have stains on your wall murals, you can use most of the cleaning methods described previously. For more stubborn stains, try a citrus-based cleaner in place of the soap and water mixture. Use firm and even strokes on the area of the stain. After removing the stain, use a different sponge or cloth to clean the area with water and soap. Finally, dry the wall mural.

SPEEDPRO OWNERS EXCEL AT WALL MURALS

It’s easy to see Wall Murals are a tremendous opportunity to serve clients with Great. Big. Graphics. SpeedPro owners excel at providing gorgeous, long-lasting murals that make a statement, promote an event, and add impact to any space. If the idea of helping customers with Wall Murals and other large-format printing needs appeals to you, fill out the form on our website today to be connected with our Franchise Development team to learn more about becoming a SpeedPro owner in your community.

Celebrating Women’s History Month

April 1, 2021

It takes a village of hardworking people to make the SpeedPro dream a reality. But behind that dream, you can find strong, courageous, curious, adventurous, intelligent, creative women. Women’s History Month, or shall we say, Women’s “Herstory” Month is a time to celebrate the incredible accomplishments and contributions of women.

Beginning in 1987, Women’s History Month allows us to reflect, acknowledge and thank women for their trailblazing efforts in culture, STEM, politics, legal, medical, aviation, the arts, business and other industries and opportunities that led to change.

Today, around 40% of U.S. businesses are woman-owned, and at SpeedPro we proudly beat the national average. Our 125+ studios each have a different story, and we’re excited to celebrate the amazing women who make up the SpeedPro family. Learn more about our leadership team and some of our women owners here.

10 Top Trends in 20121 Branding

March 24, 2021

2021 is the year of business rebound. The pent-up demand and lower competition offer the opportunity to gain a bigger slice of the smaller pie. It’s critical for brands to evolve with the change – and that’s where SpeedPro franchisees can assist businesses in their areas as they seek to evolve and grow!

Brands can transform their business with these emerging trends:

1. INSTAGRAM APPEAL

Brands with visually appealing, unique design features are 10x more likely to be promoted on social media.

Instagram, TikTok, Snapchat, Facebook, YouTube – every social media channel saw engagement and time spent on the platform swell in 2020 and the user habits will carry into 2021 and forward. Influencers and those promoting your brand by word of mouth over social media are the most cost-effective way to create buzz.

2. OPTIMISM

Spaces where we all work, live, shop and play impact our mental state. Everyone can use a boost of positivity.

Bright, open and welcoming retail and workspaces signal a return to the new normal that inspires everyone who comes through the door to keep moving forward and gives us hope for the future of our work, play and shopping habits.

3. TOUCHLESS SMART SIGNAGE

Deliver information and advertising through the user’s phone. No app required.

Everyone is anxious to get back to favorite activities and be around more people but still without touching anything. Consumers are accustomed to getting information through our phones and refuse to go back to static. Near field communication tags trigger the website, text message, phone call, etc. on phones through proximity of holding the phone to the sign or wall mural without the need for a third-party app or to open the camera on the phone.*

4. DIMENSION

Make your brand stand out. Literally.

With all of the constant distractions and push notifications, it takes something substantial like a Great. Big. Graphic. or three-dimensional sign to capture fleeting attention spans.

5. PRIVACY WITH PANACHE

Window films create a new look for ordinary glass.

Whether the glass is for the safety of social distancing or it’s just that corner office window, a decorative or printed film can be applied to the glass to transform the look of your space in a very short and simple process. Think mini facelift.

6. CREATIVE APPLICATIONS

Put a new twist on traditional out of home advertising. Wrap any surface.

Out of Home Advertising (OOH) has picked up steam in the era of social distancing because all signage, graphics and visual communication needed to be bigger, seen from farther away and to convey more information. Rethink the traditional OOH and create your own by wrapping practically anything including solar panels, walls, buildings, vehicles, vending machines and more with branded vinyl to gain visibility.

7. VIBRANT COLOR

Match every brand touch point, anywhere in the country, to your exact brand color.

Getting your exact brand color right every time is important at every touchpoint for every brand and especially for those scattered far and wide, hitting the same color consistently can turn into a headache, but not with SpeedPro’s color-printing precision.

8. STYLED SAFETY

Floor decalscut acrylic and signage can be designed into brand assets.

We are way past the early days of “stay-6-feet-apart” tape on the floor. If you have permanent visual cues to communicate, they should be integrated into your space in an aesthetically pleasing and on-brand fashion.

9. SOCIAL RESPONSIBILITY

Highlight how your give back.

Social responsibility is top-of-mind for many companies as everyone is in the spirit of getting through the rough patches together. When you have a feel-good cause you can rally behind, you should show it.

10. AUTHENTICITY

Prominently display hand-drawn elements, brand vision and what makes your brand unique.

Authenticity is the buzzword of the century. Consumers are tired of fake, tired of cheap– even feeling the fatigue of “luxury.” Individuals are committed to shopping locally and supporting independent business and demand to know who he or she is working with and the value for each dollar. When you take a graphic or brand component that is uniquely you and make it into a wall mural, it is a signal your true colors are showing and consumers appreciate that.

Are you interested in helping businesses grow and impact positive financial growth in your community? SpeedPro ownership could be the perfect opportunity for you. Fill out the Contact Form on our website to have a member of our Franchise Development Team contact you immediately.

Tips for Matching Coronavirus Signage to Your Brand

March 2, 2021

For the better part of a year, offices, restaurants, stores and other public places have had to install signs to help employees and customers understand critical policies and remember health guidelines. In the beginning, many businesses had to resort to makeshift or generic signs. At this point, if your business is still relying on these purely functional signs, it’s time to upgrade. Social distancing signage and other forms of coronavirus signage don’t have to be completely run-of-the-mill.

By creating custom coronavirus signs that incorporate your branding, you can communicate the same important messages in a way that also improves your brand recognition and strengthens your company’s relationship with your employees or customers. Plus, these signs will look more polished and professional than other options. You can even better engage people who are used to seeing the same monotonous signs everywhere they go. SpeedPro can help you make coronavirus signs that are unmistakably you. Let’s look at some tips for designing these branded signs.

1. CHOOSE BRAND COLORS

Colors are an important part of your brand guidelines. Research shows that color is a key part of how people perceive and recognize your brand, so you should look for opportunities to include your signature colors in all your signage and marketing materials, including your coronavirus signs. At SpeedPro, we pride ourselves on our level of color-matching precision. We can ensure your signs match your existing brand materials so people quickly recognize that your signs are customized and in line with your brand.

Some ways to incorporate your colors are in a sign’s background, text or images. Avoid including too many colors that may make a sign appear too busy, and make sure your text and important icons contrast with the background color. You can even include branded colors in subtle ways, like in a border around the edge of an otherwise black and white sign.

2. USE SIGNATURE FONTS

The text on your signs should be easily readable. This means you want to choose a simple enough font and make the text large enough that people can read it at a glance from the appropriate distance. Overly decorative or flowery fonts can be difficult to read, making them poor choices for these signs. Beyond this basic requirement, you should also consider using a font you’ve used in other signs or materials so your coronavirus signs are in-line with your other branded materials.

If you have a signature font you want to use that is more calligraphic and may not be quite as easy to read as a more standard font, you can still consider using this font for part of the text. For example, a face mask sign could include a header in a branded font saying, “Mask up,” along with a more detailed message below in a more readable font, such as, “Face masks are required inside.”

3. INCORPORATE YOUR BRAND VOICE

Branding isn’t all visual. Your brand’s voice, for example, is immaterial, but it’s a crucial part of your company’s personality. Brand voice is your organization’s unique style of communication. Generic coronavirus signage will include direct messages with no personal flair. When you create custom COVID-19 signs, you have the valuable opportunity to share more specific messages that better match your brand’s unique voice.

For instance, if your brand voice is especially upbeat and on the fun side, you could incorporate this spirit into your message. Or maybe it would be more in line with your brand to use a calm and reassuring tone. Consider what your brand voice sounds like in other signs and forms of communication and create messages for your coronavirus signs that reflect this voice. This will help you present a consistent brand image across the board and develop strong relationships with your customers.

4. ADD YOUR LOGO

Your logo is likely the most recognizable part of your brand. Most companies put a great deal of thought into creating the perfect logo that embodies their brand. You include your logo on other signs and displays, so why not include it on your coronavirus signage, as well? As we’ve seen, you can incorporate several other aspects of your brand into your design, but your logo is one of the most decided ways of adding your branding to these signs.

You can incorporate your logo in many ways without detracting from a sign’s message. Consider including it as a small image at the top or bottom of your sign, almost like a seal. Or turn your logo into a silhouette and include it in the background as a washed-out image or watermark. You can also get creative with your logo by adding a face mask to a mascot’s face or otherwise modifying the logo to fit the health and safety theme.

5. INCLUDE CUSTOM IMAGES

Your logo isn’t the only image you can include in your COVID-19 signs. You can also add other images that align with your brand. For example, a bakery could add a graphic of a cupcake. A zoo could add a different animal to each of the social distancing signs posted throughout the premises. You may even be able to find clever ways to feature certain products on your coronavirus signs.

You can also use simple icons or pictures to help communicate your message, using brand colors or other details. These icons can catch people’s eyes so they pay attention to what the sign has to say. They can also help different language speakers understand the sign’s message. For example, showing a face mask will quickly communicate to people that the sign has to do with a mask recommendation or requirement. Two figures with an arrow and the words “6 feet” between them will quickly remind people of social distancing recommendations.

HOW DOES SPEEDPRO HELP BUSINESS OWNERS WITH THEIR COVID SIGNAGE NEEDS?

SpeedPro franchise owners have been on the frontlines since the onset of the pandemic providing COVID signage and other needs to meet mandates and help businesses stay open or remain open. Do you thrive on being a solutions provider? Would you like to be a go-to business resource in your community? SpeedPro franchise ownership could be the perfect opportunity for you! Complete a contact form on our website to be connected with our Franchise Development team today.