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Monthly Archives: July 2022

Large-Format Printing is an Evergreen Business

July 26, 2022

Investing in a franchise system is an investment in your long-term future. After you pour time, energy, and money into starting a business, you want to be able to grow it year over year. This means the business model needs to remain relevant in the marketplace.

Large-format printing is one such business centered around innovation and technology that constantly evolves and improves over time. For decades, organizations have turned to wide-format print companies like SpeedPro to fulfill their branding, marketing and advertising needs. This is not merely a trend. Clients continue to ask for high-quality printed products—and are expected to continue to long into the future—even as the industry evolves and adapts. For this reason, it’s logical to make this distinction: opening a SpeedPro Studio means opening an evergreen business.

Large-format Remains Key in Advertising

The marketing and advertising industry has changed dramatically over the years. However, large-format print products are still a mainstay.

Print products like banners, murals, billboards, and vehicle wraps are part of “out-of-home” advertising (OOH). This segment of marketing is meant to catch consumers’ attention while they’re driving to work, shopping, or running errands. OOH has great return on investment and the ability to catch the eye of passersby more effectively than one email in a cluttered inbox. Because of its longstanding history, prevalence, and cost-effectiveness, OOH is not expected to wane anytime soon. Visual messaging and branding will continue to be key areas of focus for marketers.

Large-format printers like SpeedPro play a critical role in bringing OOH to life. Advertisers at Fortune 500 companies, schools, and even nonprofit organizations don’t have immediate access to high-quality printers capable of producing extremely large graphics. Rather, they turn to Studios like SpeedPro to print their wide-format posters, wraps, and more. The annual growth of the large-format industry shows just how important our work is to these clients.

SpeedPro Keeps Up with The Times

Although large-format printing is poised to stay relevant for years to come, that doesn’t mean the industry isn’t changing! Print studios must adapt and be open to the latest technological advancements in order to meet customer needs.

Fortunately for SpeedPro Studio owners, innovation is one of the core tenets of our business. We invest heavily in the latest technology to ensure we remain at the forefront of the industry. This approach allows us to meet higher customer expectations related to sustainability, resolution, and material quality. It also allows us to incorporate new forms of large-format signage, like digital screens and backlit graphics. Also, the SpeedPro brand is committed to working with vendors who are committed to innovation as well as their equipment design, inks, substrates and materials, and more.

Secure Your Future in Large-Format Printing

When becoming a business owner, you want to make sure your business doesn’t rest solely on shifting trends. If your customers move on, you won’t have a business!

At SpeedPro, franchisees have confidence in two facts:

  1. Large-format printing remains a critical component of advertising.
  2. SpeedPro remains dedicated to setting the pace with new technology and adapting as the industry grows.

Combined, this is a recipe for a fantastic, evergreen investment!

When you open your very own SpeedPro Studio, you don’t have to worry about the business becoming obsolete because of changing trends or technologies. The SpeedPro business model will remain both relevant and important to our clients across a multitude of client industries. Once you open your doors, you can focus on building relationships with other businesses in your area that need your large-format print services. Let the SpeedPro Home Office Team handle the innovation and testing, and we’ll provide resources to support you as you grow.

At SpeedPro, we give passionate business owners the tools, resources, and training they need to develop their large-format printing Studios. This gives you the freedom to build wealth for you and your family’s future—without the fear of obsolescence. Request more information about SpeedPro’s franchise opportunity today and begin the discovery process.  

More than Products, SpeedPro Delivers Great Service

July 12, 2022

Having great products is a pillar of any successful business. Customers want to leave a company knowing they’ve been given a high-quality, long-lasting item that meets their needs. However, what’s equally as important as products is a business’s customer service. This is especially true in a relationship-based business like SpeedPro.

SpeedPro franchisees don’t worry about the quality of their products or service because the SpeedPro name is synonymous with customer satisfaction. We know this because our brand has achieved an unbelievably high Net Promoter Score® of 95! This high score goes a long way when it comes to our current and potential clients. Read on to learn more about why that matters.

What is a Net Promoter Score?

Net Promoter Score (NPS) is a quantified representation of customer experience. Using surveys from customers, NPS gathers information about their level of trust in and respect for your brand. Businesses around the world use this score to benchmark their customer satisfaction levels and compare it to other companies in their industry.

NPS is reached by asking one simple question on a 0–10 scale: “How likely is it that you would recommend this brand/product to a friend or colleague?” The responses are grouped into three segments.

  • Promoters: Those who answered 9–10 are your promoters, or customers who are loyal to your brand and will help it grow.
  • Passives: People who answered 7–8 are passives. Typically, they are satisfied with your service but might be swayed by competitors because they aren’t very loyal to your brand.
  • Detractors: Customers who answer 0–6 are usually unhappy customers who didn’t have a great experience—or who had a very bad one. They may dissuade others from working with your brand in the future and can hamper your growth.

With survey responses in hand, you can calculate your score by subtracting the percentage of detractors from the percentage of promoters. The resulting score will range between -100 and 100. Bain & Co, the source of the NPS system, suggests that above 50 is excellent, and above 80 is world class. SpeedPro is world class level!

Why Net Promoter Score Matters

Every brand wants to have a positive impression on customers. Positive customer experiences help build a base of loyal, repeat business and keep clients satisfied. A high score – like SpeedPro’s 95 – indicates to a company that their customers are already happy with the level of service they’ve been given.

NPS is not only useful for determining how satisfied customers have been with their experiences. It is also a critical tool for estimating the future growth of a company. When a brand has a high NPS, that means it has a lot of loyal customers and very few unsatisfied ones. Loyal customers are more likely to return, but they’re also more likely to increase brand awareness through word of mouth. This type of marketing is free for companies and results in more potential clients!

SpeedPro Combines Great Products with Great Service

SpeedPro’s NPS was gathered by surveying customers of studios across the country. Our excellent NPS score of 95 is significant within the large-format printing industry and across other industries. It even beats out scores from popular brands like Nordstrom’s. Our NPS illustrates how much SpeedPro customers value our studios’ professionalism and reliability.

They know that when they come to SpeedPro, they’ll receive:

  • A partnership-focused approach, where our studio staff works collaboratively and respectfully with each client;
  • Solution-oriented meetings centered around what products would work best for their unique needs;
  • Top-quality installation and service once the product is complete.

What this means is SpeedPro franchise business owners provide not only great products but also the customer service necessary to be continually high ranked and recommended.

Are you ready to join one of the highest-recommended franchise brands in the nation? Inquire about SpeedPro’s large-format printing opportunity today!