Every year, more small business owners launch new ventures and take a chance on their dreams. As they grow, these companies need support in marketing and advertising—and what better partner than another small business? SpeedPro, a leading B2B large-format printing franchise, gives owners the opportunity to support small businesses in their local communities—and find their own success in the process.

Small businesses hold immense potential

The United States is a fantastic place to start a small business—and entrepreneurs know it! In 2021, the U.S. Small Business Administration (SBA) reported that there were 32.5 million small businesses in the country. This number is 2.5 percent higher than in 2020 and is consistent with a pattern of growth over the past five years. A further 17 million new small businesses were predicted to be formed in 2022. What all these numbers show is that more and more people are opening their own businesses each year.

Younger generations are largely responsible for this growth. Millennials and Generation Z are more likely to start a side business of their own. They’re also the ones championing the “Shop Small” movement. This demonstrates a positive outlook for small businesses across the country.

Of course, small businesses need help finding and retaining customers. Marketing and advertising is what helps them build a consumer base and grow year after year. The SBA advises that small businesses allocate 7–8% of their revenue toward marketing. This number will look different for every business, but the bottom line is that owners know they need to invest a substantial amount into advertising.

The majority of small businesses spend an average of $10,000 to $50,000 per year on marketing and advertising. B2C companies tend to spend more on marketing than B2B companies do, and businesses with younger owners often have larger marketing budgets.

This means that there are billions of dollars spent on marketing and advertising in the U.S. each year. What’s even more important is that many small business owners can’t handle these tasks themselves. They turn to external partners—like SpeedPro—to execute their marketing and advertising efforts.

Why small businesses need partners like SpeedPro

Small businesses need print partners. Printers are instrumental in helping companies generate growth for a number of reasons. First and foremost, most small businesses lack the equipment and know-how required to produce high-quality graphics and printed projects. If they need large signs, vehicle wraps or trade show collateral, they need to turn to an external vendor.

As a large-format printing franchise, SpeedPro is well-positioned to help small business owners launch and expand their businesses. Our product line is a perfect fit for small businesses interested in ramping up their advertising efforts on a limited budget. We provide Great. Big. Graphics. at an affordable price point, but we don’t sacrifice quality. Better yet, we serve as a true partner to businesses large and small. Our owners are adept at uncovering each business’s unique needs and tailoring projects to meet them.

A few products, in particular, serve the niche needs of small businesses. Vehicle wraps are a huge hit. Whether local businesses have a single company vehicle or a small fleet, vehicle wraps get their name out in front of new customers on a daily basis. Trade show displays are another popular choice. As small businesses start to expand their outreach, showing up to industry conferences and events with high-quality displays help them grab more attention. And, of course, small businesses of all kinds can use large exterior signage like window graphics and branded signs to attract passersby.

SpeedPro’s business model gives us breadth of reach for small businesses, too. We are able to work directly with independent small businesses to develop advertising products. But we are also able to partner with local ad/design agencies and event planners to serve as a vendor for their clients. These businesses need connections, and SpeedPro’s services help bolster their success!

Start your small business with SpeedPro

As a network of small businesses ourselves, SpeedPro understands the value that small businesses bring to the U.S. economy. The potential that small businesses hold in our industry is undeniable, and our franchise owners are poised to capitalize on it. By providing high-quality products and services, we help small businesses grow—and our businesses grow themselves!

If you’re interested in launching your very own large-format printing business, request more information about SpeedPro today.