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Category Archive: Uncategorized

5 Ways to Market Your SpeedPro Franchise

May 3, 2022

A large portion of SpeedPro’s business comes from clients looking for unique ways to enhance their marketing and advertising efforts through high-quality, wide-format signage. But in order to help those clients, SpeedPro Studio Owners need to do some marketing and advertising themselves!

A robust marketing strategy is critical to each one of our Studio’s success. Paired with our corporate marketing support platform, your local efforts will draw in new customers and help make SpeedPro an industry leader. New franchisees and established SpeedPro franchisees market their Studios in these and other ways.

1. The Local Chamber of Commerce

SpeedPro is a B2B business, meaning we only cater to the needs of other businesses and organizations. There are few better ways to meet and network with the businesses in your area than to join your local chamber of commerce.

Chamber of Commerce organizations offer national, state-wide, and regional business membership, typically for a fee. In exchange, these Chambers provide plenty of opportunities for networking and advertising. They often host regular events where you can meet other entrepreneurs, sell your services, and trade advice on business ownership. One contact you meet at your Chamber of Commerce could turn into a stream of referral business!

2. Network with Small-format Printers and Ad Agencies

Aside from working with organizations’ marketing departments directly, SpeedPro franchise Owners also serve ad agencies and small-format printers with white label print products. We’re not a competitor to these companies; instead, we help expand their offerings!

Building meaningful connections with these types of companies can go a long way in growing a business-to-business franchise. Clients and customers of agencies and other printers often need diverse products, and our high quality and level of service make us a great repeat vendor.

You can meet many event planners, ad agencies, marketing, and design firms, and small-format printers through networking events and other business group opportunities. You can also reach out to them directly to connect and nurture the relationship from scratch.

3. Maintain a Digital Presence

Many times, B2B clients find SpeedPro Studios by doing their own research. In their search for a large-format print provider, customers usually go online, so creating and maintaining a strong digital presence ensures that your Studio will be seen and give clients the information they need.

Make sure that your Studio information is loaded into Google My Business correctly so you show up in search engine results. You’ll need your address and phone number to be accurate for clients to reach you!

Social media is also a great place to market. Photo platforms like Instagram allow you to share pictures of recently completed projects, giving your business an online portfolio for clients to browse. LinkedIn is another great platform to occupy. There, you can search for and connect with business owners in your area who might need your services.

4. Wrap Your Vehicle

One of the most common products SpeedPro offers its customers is vinyl vehicle wraps—and SpeedPro Owners can use them too! Every SpeedPro franchisee needs a Studio vehicle to operate their company, whether it’s your personal car or one you purchase specifically for the business. We encourage every Owner to wrap their company vehicle in a SpeedPro-approved wrap to cost-effectively advertise their Studio.

The wrap should have your location, services, and SpeedPro branding. This way, as you drive around town to conduct sales calls and make deliveries, people are exposed to the brand and get to see SpeedPro’s workmanship for themselves.

5. Rely on Our National Marketing Support

At SpeedPro, we don’t expect Owners to do it alone. Part of the benefit of our franchising system is that our corporate team provides high-level support for things like marketing and sales.

As an Owner, you’ll contribute to our corporate marketing fund each month. These fees go toward the overarching sales and marketing systems we offer all franchisees and the tools we use to build our brand nationally. SpeedPro will support your marketing efforts in multiple ways, such as training, a Studio-specific website, and national advertising efforts.

We’ll also help you get your footing through the franchisee Ramp-Up Program, which helps you establish a local footprint. You’ll join networking groups and become involved in the local business community as you prepare to open your doors, then enjoy a local press event to celebrate your grand opening!

There are many ways to market your SpeedPro Studio. No matter which path you choose, our franchising team will help to support you so your business has the best opportunity to grow and thrive.

Ready to jumpstart your own large-format printing business? Request more information about the SpeedPro franchise opportunity today!


SpeedPro’s Place in the Pop-Up Market

April 20, 2022

The pop-up retail trend has been gaining ground for years, and the pandemic only made it more popular among brands. A form of experiential marketing, pop-up retail is a fantastic way for brands to experiment with their businesses and attract more consumer attention.

As the pop-up shop trend grows even larger in the years to come, brands will need a trusted partner to produce the large-format print products used in their temporary locations. SpeedPro can be that partner. Check out why pop-up retail is exploding and how SpeedPro franchise owners are positioned to benefit.

Understanding the Growing Pop-Up Trend

Pop-up retail, also known as “flash retailing,” is a way for brands to set up short-term, low-budget experiences. These shops are often set up in vacant retail storefronts, empty venues in shopping malls, and even mobile trailers, warehouses, and outdoor spaces.

Pop-up shops are particularly popular among online stores, giving them an opportunity to sell to customers in person. Pop-up shops aren’t only for things like clothes, however. Brands are creating pop-up experiences for their hair or nail salons, jewelry shops, bars, eateries, training centers, and much more. The key is taking a business to a new location and setting up a temporary shop.

More and more businesses are turning to the pop-up trend because of its ability to provide great customer insights and generate buzz. Pop-ups are useful for creating excitement about a new launch, showcasing exclusivity, testing new products, and exploring new markets. This is all done in a low-cost and low-risk way.

COVID-19 made pop-ups even more common. As businesses closed mid-pandemic, they left the retail sector’s vacancy rates at an all-time high. In many cases landlords are now willing to be more flexible with their leases, giving brands the ability to rent space for a few months or as little as a few days. Additionally, digital fatigue has led to the rise of in-person shopping once again. Consumers are eager to get out and experience new things.

According to a recent study by Shopify, 32% of brands said they’d be establishing or expanding their use of pop-up and in-person experiences in the next year. This just shows the existing market for pop-up retail and how much it’s growing in the near future. 

How SpeedPro Serves the Pop-Up Market

Pop-up retail is ultimately focused on delivering immersive brand experiences on a short-term basis. Brands rely heavily on foot traffic to bring curious customers through the door, then use branded materials to keep them inside. This means brands need eye-catching signage to advertise and create their pop-ups—but they also need it to be easy to install and takedown.

What this boils down to is that pop-up shops need large-format graphics that SpeedPro can provide! Our product line perfectly serves the needs of brands interested in launching their next pop-up. By working with local businesses that are taking their stores on the road, SpeedPro owners can create a package of print products that turn vacant storefronts into inviting spaces.

Advertising is critical to help pop-ups build brand awareness. Window and floor graphics are great ways to customize the space, direct customers, and advertise from the outside. Outdoor banners and flags are useful advertising materials to draw in passersby.

To maximize easy installation, pop-ups might also utilize a range of large-format materials. Retractable banners and stands, three-dimensional signs, point-of-purchase displays, kiosk design and signage, and even cardboard furniture are all great options for these brands. These types of graphics are durable and portable, allowing businesses to take them from one pop-up to the next.

SpeedPro’s hyperlocal approach also gives owners an edge in the pop-up market. When new brands come to town and are in need of large-format printing, being an established name in the market could bring you that new business.

Take Advantage of Pop-Ups in Your SpeedPro Studio

SpeedPro’s diverse product line and creative approach mean our studios are well-positioned to take advantage of the latest trends in retail and advertising. Through networking, you can make your Studio the go-to provider of large-format printing for local pop-up shops!

Request information online to learn more about SpeedPro’s print franchise opportunity and discover whether it’s the right fit for you.

Explore SpeedPro’s Diverse Verticals

February 21, 2022

All types of businesses need wide-format print products. When you think of them, a few large ones might come to mind, such as event planners. But dig a little deeper, and you’ll discover there are so many more client segments waiting to be tapped!

SpeedPro’s diverse client verticals allow our owners to tap into multiple growing segments at once. Not only does this provide ample opportunity for growth and cash flow stability, it also protects our studios from major industry changes. As a SpeedPro owner, your eggs are in multiple clients baskets that have both high potential and are repeatable!

Once your franchise opens for business, you’ll get to choose which client segments you target.

10 of SpeedPro’s target customers

While we focus exclusively on B2B clients requiring customized, wide-format print projects, the client pool is not small! Here are just 10 of the possible client verticals you might work with through your SpeedPro studio.

  1. Marketing & advertising agencies: The largest segment of customers SpeedPro works with fall under the marketing and advertising umbrella. These clients work with their own customers to connect them with the products and services needed to market their businesses. Because most of these agencies do not have their own wide-format printing equipment, they turn to us to provide banners, window graphics, trade show displays and more. This customer segment provides ample opportunity for repeat business and can help a SpeedPro studio grow significantly.
  2. Small-format printers & sign companies: SpeedPro studios also often work with small-format print and sign companies as a white-label provider of wide-format printing. These relationships are often reciprocal—each side can provide a unique set of products to the other’s customers. Because SpeedPro does not provide small-format print products, we are not competitors to these companies and actually help expand their service line.
  3. Construction: Construction companies have a variety of wide-format print needs. These companies often have a fleet of vehicles that require professional vehicle wraps. They also typically erect large, branded signs at construction sites for both safety and informative purposes.
  4. Events & convention services: Companies that provide event and convention services, like event planners, as well as organizations that routinely host events need large-format printing. Product needs for this segment often include environmental graphics like banners, flags and window graphics. These companies may also require branded indoor signage and trade show displays.
  5. Schools & universities: Educational institutions may have a variety of needs met by the large-format printing industry. Banners and displays serve events and recreational programming. Schools may improve their interior atmosphere through wall murals and other graphics. Other signage is useful for temporary programs and wayfinding on larger campuses.
  6. Real estate: Local real estate agencies use large-format print products to attract passersby to their properties. Real estate signs, pop-up banners and flags are some of the most commonly used, whether long-term or for temporary events like open houses.
  7. Food service: Restaurants and food service companies may require a wide variety of large-format signage, depending on the establishment. Wall murals and window and floor graphics are some of the most common products in this industry. Other banners and large signs may serve a purpose during events and promotional periods.
  8. Retail & consumer products: Retail companies are some of the largest users of large-format print products. Stores often use window and floor graphics to brand their businesses and showcase promotions. Retail graphics help with wayfinding and product information. Point-of-purchase displays are also common.
  9. Sports & recreation: Organizations that host popular events in the sports and recreation industry require large graphics to increase attendance. These companies often need unique banners, event graphics, flags and many more eye-catching signs for each event.
  10. Transportation: Transportation companies most often require vehicle fleet wraps to create a consistent branding experience. However, companies that operate out of an office location may need additional forms of large-format signage.

The client segments SpeedPro serves extend far beyond these 10. B2B companies across almost every industry need high-quality, professionally installed print products and signage. By forging lasting partnerships with our clients’ organizations, SpeedPro studios lock in repeat business and enjoy diverse profit areas.

Ready to learn more about SpeedPro’s industry-leading print franchise opportunity? Contact us to get started, and a representative will be in touch!

4 Trends Supporting SpeedPro Growth

February 10, 2022

As a prospective SpeedPro franchisee, you want to be certain that there’s a future for your business. Assessing trends in the wide-format printing industry is critical to understanding how SpeedPro is poised to grow and evolve over time.

Fortunately, SpeedPro’s business model is both innovative and market-leading. We have our fingers on the pulse of macro industry trends that are expected to drive growth among our many product lines. Take a closer look at a few key trends we believe support SpeedPro’s bright future as an essential franchise business opportunity.

Out-of-home advertising

Today’s marketing and advertising professionals are balancing highly targeted digital ads with broad-reaching out-of-home (OOH) advertisements. Large in size and highly visible, OOH ads are seen by thousands of passersby each day. Wall murals, billboards, banners and vehicle wraps improve brand recognition and have the potential to capture new customers.

As a large-format printing franchise, SpeedPro is perfectly aligned with the growing OOH advertising trend. Rather than cater to small-format product lines like business cards and letterhead, our business provides quality, large-scale products designed to be seen by millions. With our name established in the industry, we’re ready to capture more customers as they increasingly turn to OOH advertising.

Smaller print runs

Wide-format print customers – generally businesses like marketing firms, advertising agencies, universities, corporations and such – are less likely to purchase bulk print products. Instead, they’re more likely to need a handful of projects that are highly customized. In the past, mass customization on small print runs was not cost-effective for the printer or the customer. Thanks to changing technologies, however, small print runs are both possible and reasonable in terms of cost.

SpeedPro studios are well positioned to meet the demand for highly customized, smaller print needs. Our clients may request a single wall mural or vehicle wraps for an entire fleet. Our business model is set up to meet those needs and produce high-quality graphics on a smaller scale without charging exorbitant prices or reducing our owners’ profit margins.

Demand for sustainability

Sustainability is a growing point of focus across all industries. B2B customers are factoring green production into their decision to purchase. The printing industry has begun shifting to more sustainable printing materials, including eco-friendly inks like latex and water-based solutions.

The demand for sustainability has also extended into an expectation for more sustainable substrates. Instead of erecting PVC-based signage, customers are opting for greener materials, like PVC-free vinyl, textiles and paper products. This demand is driving growth in UV printing technologies. UV printers are capable of printing directly onto a wider range of substrates, giving large-format printers more flexibility in the sustainable products they offer.

SpeedPro stays on top of the industry’s cutting-edge products, including inks and printers. By introducing these technologies to our studio owners, we enable you to take advantage of the growth and demand for sustainable printing.

Surface printing options expand

Changes in print technology have expanded the role wide-format printing plays in the print franchise industry. High-efficiency printers paired with new types of inks have allowed for more diversity in printing substrates. Today, nearly every surface can be printed on, including textiles, glass and wood. This gives customers far greater choice when selecting the print medium for their project.

It also gives SpeedPro owners the opportunity to home in on and promote cost-effective substrates. As printing technology makes it easier to transform nearly any surface into a well-designed, printed message, in-house costs will continue to drop. SpeedPro studios can offer a greater product selection with lower overhead, less waste and higher profit margins.

Rather than fight changing tides, SpeedPro remains flexible, innovative and evolving as trends emerge and shift in the printing industry. This is how we’ve remained at the cutting edge of wide-format print franchising for decades—and how we will continue to do so. By joining the SpeedPro family, you’ll get access to our decades of experience and the industry insights that will shape our future.

Learn more about the SpeedPro franchise opportunity today by filling out our contact form. We’ll be in touch to discuss our Great. Big. Opportunity!

Culture is Key in SpeedPro Operations

September 9, 2021

One ingredient that’s often overlooked in the recipe for a successful business is culture. The company culture you, your employees and even your customers share is something special. Culture defines who you are as a business, guides your future growth and keeps your team working as a tight-knit unit.

At SpeedPro, culture is key to our operations. We aim to foster a supportive, motivational and collaborative culture that uplifts every member of our brand—from our topmost executives to our studio owners to your field consultants and staff.

The SpeedPro Culture

SpeedPro’s culture revolves around a few core values. We look for franchise owners who share these core values and will work to imbue them in every aspect of their business.

Collaboration

Collaboration is a core tenet of the SpeedPro business model. An atmosphere of partnership and camaraderie can be found in almost every facet of the business. From day one, new and existing franchise owners collaborate to get the newest studios up and running successfully. This collaboration between owners often continues well into the future, with franchisees sharing tips, tricks and lessons learned to make fellow studios more successful. On a smaller level, collaboration between your studio’s staff is key to operating the business efficiently and building a strong sense of teamwork. We want our business to feel like a family, and that only happens when we all work together. With that culture established in your studio, you’re able to extend that collaboration to your customers while working on new projects and building lasting relationships. In turn, this helps your business grow.

John Barber, franchisee in Norcross (GA), says franchise peers are strong with SpeedPro. He also says his employees act like owners and he treats them like partners. Now that’s a great culture!

Client Focus

The SpeedPro team prides ourselves on our never-ending dedication to our customers. Our studios don’t merely sell a product. We design, print and install top-quality projects with clients using a partnership-oriented mindset. We work with clients to understand their needs and pain points and find solutions for them, and we always aim to exceed expectations with every job. This focus on client satisfaction runs from the top down throughout our organization. This makes it clear to clients that SpeedPro operates for their benefit.

Innovation

SpeedPro is as successful as it is today is because of large-format printing innovation. Therefore, an innovative spirit is a key piece of our company culture. We want all our owners and team members to share our passion for staying on the cutting edge of the wide-format printing industry. Our team is adaptable and engaged in the industry, always looking to the next “big thing.” Owners benefit from this focus by receiving the latest industry knowledge, trends and equipment to both attract and retain clients. And, our clients benefit by working with a knowledgeable  printing partner who is capable of delivering the highest quality and most innovative products on the market.

SpeedPro Helps Clients’ Culture, Too

Culture is not only key for SpeedPro’s day-to-day operations, but also our clients’. Our product line actually helps clients engage with their own internal cultures, in addition to reaping the benefits of ours.

Things like wall graphics, murals and signage with positive messaging, value statements and quotes contribute to a stronger company culture for our clients. In this way, SpeedPro can help clients tap into their core values and design an engaging graphic to make their workplace more interesting and unified. We want our customers to understand that we care about our company culture, but we care about theirs, too.

Tap into the Power of Culture

SpeedPro’s company culture is one of teamwork, great customer service and adaptability. Our franchisees know that these core values permeate every move we make as a business, and that affects their customer relationships, too. If you long to be part of a franchise system that values culture just as much as sales, SpeedPro might be the perfect opportunity for you. Fill out our contact form to get started today.

How to Form Meaningful Partnerships

August 26, 2021

Because SpeedPro is a B2B business, maintaining meaningful partnerships with clients is key to our success. Our most successful owners turn every interaction into an opportunity, whether they’re at a networking event or collaborating on a project in the studio.

Here are our top three tips to give your business an edge when it comes to forming meaningful partnerships, with local businesses.

1. Networking

Local businesses from small, family-run operations to Fortune 500 companies are potential clients for SpeedPro studios. Since many of these clients need multiple projects over time, our owners are able to develop consistent, repeat business.

Networking is one of the best ways to build a stable yet diverse pool of clients when operating a B2B business. While some people are naturally great at networking, even introverts need to give it a shot. All it really takes is getting out and doing it.

Some ideas of where to start networking locally include:

Local Chamber of Commerce

Becoming a member of the area Chamber of Commerce is a must-do! But, don’t just join – be an active participant. Chamber meetings and events are a great way to get an introduction to local business owners in your community and showcase your studio’s offerings.

For example, SpeedPro is a member of the United States Hispanic Chamber of Commerce. This organization focuses on supporting growth and new business development for small businesses and even franchisees operated by Hispanic owners.

Noncompetitive Businesses

Team up with local business owners to host special events or mixers. You could also collaborate on presentations at networking events if you serve complementary industries. (Hint: you might met someone at the Chamber who wants to do this with you)

Churches and Non-Profits

If you’re a member of a church or any local non-profit organizations, make it a point to attend social events. You never know where or when you can meet a connection that can bring long-term business to you!

Pat and Charmane, established owners in Florida, know exactly how to develop partnerships that benefit their business and the partner business too.

2. Online presence

An up-to-date social media page gives any business in any industry more credibility. It also allows you to talk directly to your clients, many of whom are local business owners just like you. You can leverage the power of social media to ask for a sale upfront, but it’s often more effective to develop relationships over time.

Use your social media page to communicate the values and company culture you espouse. SpeedPro owners know the value of engaging with their audience with regular posts and always responding to comments and messages. You never know what a direct message could lead to! Nurturing relationships, even over the internet, helps you build a loyal community that directly contributes to ongoing sales over time.

3. Maintain a collaborative spirit

Our most successful SpeedPro owners bring a collaborative spirit to every client relationship. We work hard to create effective printed materials by developing a deep understanding of our clients’ needs, gaining knowledge of the goals of every printed project and being responsive to any questions they may have. We believe in open communication and collaboration. It’s the best way to make clients a part of the printing process every step of the way, contributing to ongoing customer loyalty.

The success of any business relies on long-term client relationships. Using each sale to build a relationship and encourage repeat business is crucial for your business’s bottom line. Strong partnerships allow your franchise to scale, giving you the opportunity to reach even more clients and giving your business a greater impact in a timeframe that’s comfortable for you. From mom-and-pop businesses to corporations and non-profit organizations, take time to build a partnership with every customer and enjoy the stability of reliable, repeat business.

Interested in learning more about the benefits of operating a SpeedPro studio? Visit our website and get started today.

CELEBRATING DIVERSITY: SPEEDPRO HOME OFFICE

April 28, 2021

No matter who you are, what your background is, and what you believe in, you deserve to be heard and included.

April is “Celebrate Diversity Month,” and at SpeedPro, we want to take a moment to recognize and celebrate the differences in each of us. We appreciate and value people from all walks of life, whether it be a difference in identity, ethnicity or perspective.

During Celebrate Diversity Month, we’re sharing what our Home Office team members think about the value of this month, as well as our efforts to encourage diversity and inclusion.

Diversity and inclusion, while different, can be beautifully intertwined. While we all bring different backgrounds to the table, accomplishing goals and breaking new boundaries is what we strive to do every day at SpeedPro.

“To me, inclusion is recognizing individuals for who they are and what they can accomplish, independently of demographics,” says Danielle Yuthas, Vice President of Marketing.

Not to mention, inclusion can also be lending a helping hand or just listening to understand where others are coming from.

In September of 2020, the SpeedPro Home Office team met with a Diversity and Inclusion Consultant to redevelop and champion new equity, diversity and inclusion initiatives. Our main goal was to develop a new strategy that appreciates and practices inclusion, while also diversifying our messaging and recruiting efforts. We first began to dive into these topics by defining what our scope was and how inclusive leadership can be brought into these efforts.

SpeedPro prides itself on being transparent and conducive to open communication. With 97% of workers believing that communication impacts the workspace every day, our team makes sure that we foster an open, communicative environment for all team members.

“All employees are encouraged to actively participate and communicate their opinions, ideas and feelings,” says Vice President and Controller Lori Morris. “We foster an open-door policy where anyone can communicate with anyone else in the organization, not just their department or supervisor.  This promotes a collaborative environment for the entire team.”

After working with our Diversity and Inclusion Consultant, the team brainstormed initiatives on how we can be more inclusive and welcoming of diversity. The development of our mission, vision and values transformed the SpeedPro Home Office thought process when it came to opportunity. With the updated diversity and inclusion strategy, the Home Office actively celebrates and encourages the 120+ franchises to embrace diverse holidays, such as Black History MonthWomen’s History Month, Hispanic Heritage Month and Autism Awareness Month.

Reflection and celebration are just two aspects of the new SpeedPro Diversity and Inclusion policy. We will continue to listen and share these stories in our various storytelling vehicles like the SpeedPro blog, our social channels and even local & nationwide media outlets.

The team is also placing emphasis on welcoming diverse thoughts, backgrounds and experiences to the SpeedPro family. We are partnering with diverse organizations like the Latino Chamber of Commerce of Pueblo,  Mile High Young Professionals and the National Black Chamber of Commerce to increase awareness of SpeedPro and expand opportunities to those interested in minority-owned business. We are also very excited to be a part of the International Sign Association. This will increase opportunities to various talent in the printing industry.

While our organization strives to be inclusive and appreciate diversity during the workday, our team members practice inclusive acts and are a part of different communities outside of the office. Some members attend multicultural festivals, travel & explore different cultures and are active in diverse organizations.

“Last year I completed a 2-year stint on the Board of Directors for a national blindness charity based in Denver called B.I.T., Blind Institute of Technology, where we train and educate the business community on how a diverse workforce, in this case, the blind community, is a huge net positive, and help the visually impaired find employment, largely in the IT space,” said Zack Meade. “I look forward to volunteering my time in various forms again once the pandemic is over.”

After taking time to reflect on our new initiatives at the Home Office, our team offers some advice on acceptance and inclusivity.

“Active listening with an open mind is a great first step to being inclusive,” says Josh Buras, Marketing Manager.

The SpeedPro Home Office values diversity in thought, experiences, talent and backgrounds.  We are excited to make more progress on our diversity and inclusion strategy and are looking forward to spreading the celebration of inclusivity and diversity.

We’ve taken the first of many steps to become a more diverse and accepting company. A trend we can only hope will continue to ripple throughout Corporate America until we can all say that everyone is welcome and are valued members of the corporate world.

The Impact of Positivity in Business

April 21, 2021

Believe it or not, the visual graphics in your office or retail space can have a significant impact on the mood and culture of your organization. And we’re not just talking about giving everyone the warm and fuzzies. Setting a positive tone throughout your environment can have a direct correlation to improving your bottom line. Large-format graphics such as wall murals can do just that!

It’s common sense that happiness is a critical component to the well-being and success of a team, but being happy isn’t only good for company morale. A study by Oxford University’s Business School found that workers are 13% more productive when happy, and a Gallup poll of 25 million American workers concluded that unhappy workers cost up to $550 billion in lost productivity, annually. Now, it may be difficult to provide unbridled joy at every turn to your colleagues and employees, but by fostering a welcoming, captivating work setting, you can create the conditions in which people can experience greater happiness.

In a survey by Management Today Magazine, “97% of respondents said they regard their workplace as a symbol of whether or not they are valued by their employer,” and a study by Steelcase/IPSOS showed that “only 11% of workers are highly satisfied with their work environment.” Show your employees that you value their happiness and experience at work enough to put some liveliness into the space where they spend almost a third of their lives making you money.

According to a workplace design study by Longwoods.com, “people whose office views were more attractive, regardless of content, reported reduced discomfort at work and better sleep quality at home.” Someone who works a 9 to 5 in a cold, drab concrete box every day is going to have a vastly different opinion of their job versus an individual who is surrounded by huge colorful graphics, inspirational visuals and positive messaging. Also, nearly half of people said their workplace design and decor had no personality. When was the last time that an environment with no personality or vibrancy made you think “Gee, is this place motivating or what?!”

This entire conversation is especially relevant in today’s remote environment. It’s going to be a hard transition for some to leave the comforts of home, which means you have to put even more thought and effort into developing a space that feels just as welcoming as your family room. Enticing employees back to the office is going to be a real concern in the coming months as the pandemic hopefully subsides.

On the retail front, these large-format affirmational graphics are immensely powerful sales tools. They create a welcoming setting where people will want to stay, and the longer they stay the more inclined they are to purchase something. What about a reception area? Do you want to give off the impression of a sterile dentist’s office or a spot that people look forward to spending time in? The “Instagrammable moment” is very important when someone has the choice of ordering on Amazon or spending their precious time physically going to a storefront.

The installation of wall graphics with positive messaging is the culmination of your company’s culture, creating an atmosphere which affects the emotions and mental wellbeing of your most valuable asset — your people. By creating a multifaceted environment with inviting, inspiring visuals and messaging, you too can foster an area in which people are excited to visit everyday.

SPEEDPRO FRANCHISEES ARE POSITIVITY PROVIDERS

SpeedPro franchisees specialize in helping businesses put their best foot forward, whether that’s a wall mural, signage or banners, vehicle wraps or any type of large-format graphic. Positivity is just one important piece of daily operations within our Studios and with our clients. To learn more about becoming a SpeedPro franchisee, fill out a form on our website to be connected with our Development Team. We’re positive you’ll like what you hear!

THE LONG-LASTING BENEFITS OF WALL MURALS

April 6, 2021

Business owners and event planners use wall murals to increase the appeal of their stores, offices or event locations. Custom wall murals carry several long-lasting benefits that you can harness for many years. Those who want to upgrade their business environment and improve their brand awareness via social media need to know all about what wall murals can do for them.

Find out more about the many advantages of using wall murals and how you can increase their long-term value.

TOP ADVANTAGES OF USING WALL MURALS

There are several long-lasting advantages of using wall murals, as they can build your brand awareness and make environments more attractive. Since wall murals can last a long time, they can provide you with immense value for many years. To help you decide if wall murals are a worthwhile investment, check out the top three benefits of wall murals:

1. CREATE MORE MEMORABLE EVENTS

While an event is temporary, the impression you make on your attendees lasts forever. If you’re hosting a fundraiser or premiering a new service or product, you want people to trust you and have a great time. Wall murals help you accomplish both of these goals by serving as excellent decorations to upgrade the event’s ambiance and make your event more professional in appearance.

Wall murals at events are also the perfect backdrop for pictures. By setting murals up near an event’s locations, you can create a red carpet opportunity for attendees, letting them get their picture taken by a professional photographer before entering the building. When you use wall murals for decorations and photo opportunities, you’re sure to make a great impression on guests.

2. BUILD YOUR BRAND ON SOCIAL MEDIA

Whether you’re hosting an event or trying to attract more customers to your store, wall murals can be an excellent option for building your brand on social media. Many companies use them to encourage customers or event attendees to take pictures inside or outside their store and share them with a special branded hashtag. People love showing off where they are or what they’re doing, and a beautiful backdrop gives them a perfect photo opportunity they can share on social media.

Wall murals and advertising go hand-in-hand. You can outfit an attractive backdrop with your company’s logo, name, contact information and branded imagery. When someone takes a picture in front of the backdrop and uploads it to social media, their followers will see your backdrop and company information. These customer pictures can help your brand grow and make more people familiar with your company. As a result, you can see an increase in customer traffic without putting any money into a marketing campaign.

3. IMPROVE THE APPEARANCE OF YOUR STORE OR OFFICE

Custom wall murals for businesses can help improve the appearance of an office or store for a long time. They can display images and graphics that complement the look of your building. When you want to transform a boring, plain wall in your office or store, a wall mural is a perfect choice. Many companies love to use murals to display on-brand colors, showcase inspiring imagery or tell a story about their product or business.

By making your walls more attractive, you create an environment where customers, clients and employees will want to be. These attractive graphics can entice customers to purchase a product or make an excellent first impression on new clients. In an office space, the visual appeal of wall murals can help keep your employees’ moods higher throughout the day.

HOW TO GET THE MOST LIFE OUT OF YOUR WALL MURALS

Another great advantage of wall murals is their ability to last a long time when cared for properly. When you take care of your wall murals, you preserve their stunning colors, crisp text and enticing imagery. By keeping your wall mural’s looking their best, you can harness other essential benefits, like their ability to increase social media appeal or improve a building’s appearance, for many years to come.

If your wall mural is laminated, you can use this cleaning routine every few months to maintain your mural’s lifetime value and maintain its pristine condition:

  • Use the right soap: Before you clean your wall mural, ensure you use the right soap. All you need is a mixture of mild soap and water. Once you’ve prepared your mix, you’ll dampen your cloth or sponge with it. Note that you shouldn’t use any harsher chemicals for cleanings, like petroleum- or bleach-based products. Additionally, never use a scouring or scrubbing pad on your mural.
  • Wipe off the mural correctly: With the cloth or sponge dampened with the appropriate soap, you can start gently wiping the mural at the mural’s top edges. As you progress down the mural, use smooth, even and smooth cleaning strokes to remove any contaminants from the surface. Also, ensure you don’t allow any water or soap to get into the panel seams since this could cause peeling or fading.
  • Dry the mural: Once you’re done wiping the mural’s surface, dry it with a clean sponge or cloth. Make sure you don’t leave any water on the surface, as it could cause fading or do greater damage to the murals.

Keep in mind that any unlaminated wall murals shouldn’t have any direct contact with water.

Dust and debris can also form on your mural. To remove these materials, you won’t need to clean the whole wall mural. Every couple of months, you’ll simply need to wipe the mural with a dry, lint-free cloth to remove them. Stay on a two-month schedule to ensure contaminants don’t stay on your wall mural for a long time.

If you have stains on your wall murals, you can use most of the cleaning methods described previously. For more stubborn stains, try a citrus-based cleaner in place of the soap and water mixture. Use firm and even strokes on the area of the stain. After removing the stain, use a different sponge or cloth to clean the area with water and soap. Finally, dry the wall mural.

SPEEDPRO OWNERS EXCEL AT WALL MURALS

It’s easy to see Wall Murals are a tremendous opportunity to serve clients with Great. Big. Graphics. SpeedPro owners excel at providing gorgeous, long-lasting murals that make a statement, promote an event, and add impact to any space. If the idea of helping customers with Wall Murals and other large-format printing needs appeals to you, fill out the form on our website today to be connected with our Franchise Development team to learn more about becoming a SpeedPro owner in your community.

Celebrating Women’s History Month

April 1, 2021

It takes a village of hardworking people to make the SpeedPro dream a reality. But behind that dream, you can find strong, courageous, curious, adventurous, intelligent, creative women. Women’s History Month, or shall we say, Women’s “Herstory” Month is a time to celebrate the incredible accomplishments and contributions of women.

Beginning in 1987, Women’s History Month allows us to reflect, acknowledge and thank women for their trailblazing efforts in culture, STEM, politics, legal, medical, aviation, the arts, business and other industries and opportunities that led to change.

Today, around 40% of U.S. businesses are woman-owned, and at SpeedPro we proudly beat the national average. Our 125+ studios each have a different story, and we’re excited to celebrate the amazing women who make up the SpeedPro family. Learn more about our leadership team and some of our women owners here.