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Category Archive: Uncategorized

THE LONG-LASTING BENEFITS OF WALL MURALS

April 6, 2021

Business owners and event planners use wall murals to increase the appeal of their stores, offices or event locations. Custom wall murals carry several long-lasting benefits that you can harness for many years. Those who want to upgrade their business environment and improve their brand awareness via social media need to know all about what wall murals can do for them.

Find out more about the many advantages of using wall murals and how you can increase their long-term value.

TOP ADVANTAGES OF USING WALL MURALS

There are several long-lasting advantages of using wall murals, as they can build your brand awareness and make environments more attractive. Since wall murals can last a long time, they can provide you with immense value for many years. To help you decide if wall murals are a worthwhile investment, check out the top three benefits of wall murals:

1. CREATE MORE MEMORABLE EVENTS

While an event is temporary, the impression you make on your attendees lasts forever. If you’re hosting a fundraiser or premiering a new service or product, you want people to trust you and have a great time. Wall murals help you accomplish both of these goals by serving as excellent decorations to upgrade the event’s ambiance and make your event more professional in appearance.

Wall murals at events are also the perfect backdrop for pictures. By setting murals up near an event’s locations, you can create a red carpet opportunity for attendees, letting them get their picture taken by a professional photographer before entering the building. When you use wall murals for decorations and photo opportunities, you’re sure to make a great impression on guests.

2. BUILD YOUR BRAND ON SOCIAL MEDIA

Whether you’re hosting an event or trying to attract more customers to your store, wall murals can be an excellent option for building your brand on social media. Many companies use them to encourage customers or event attendees to take pictures inside or outside their store and share them with a special branded hashtag. People love showing off where they are or what they’re doing, and a beautiful backdrop gives them a perfect photo opportunity they can share on social media.

Wall murals and advertising go hand-in-hand. You can outfit an attractive backdrop with your company’s logo, name, contact information and branded imagery. When someone takes a picture in front of the backdrop and uploads it to social media, their followers will see your backdrop and company information. These customer pictures can help your brand grow and make more people familiar with your company. As a result, you can see an increase in customer traffic without putting any money into a marketing campaign.

3. IMPROVE THE APPEARANCE OF YOUR STORE OR OFFICE

Custom wall murals for businesses can help improve the appearance of an office or store for a long time. They can display images and graphics that complement the look of your building. When you want to transform a boring, plain wall in your office or store, a wall mural is a perfect choice. Many companies love to use murals to display on-brand colors, showcase inspiring imagery or tell a story about their product or business.

By making your walls more attractive, you create an environment where customers, clients and employees will want to be. These attractive graphics can entice customers to purchase a product or make an excellent first impression on new clients. In an office space, the visual appeal of wall murals can help keep your employees’ moods higher throughout the day.

HOW TO GET THE MOST LIFE OUT OF YOUR WALL MURALS

Another great advantage of wall murals is their ability to last a long time when cared for properly. When you take care of your wall murals, you preserve their stunning colors, crisp text and enticing imagery. By keeping your wall mural’s looking their best, you can harness other essential benefits, like their ability to increase social media appeal or improve a building’s appearance, for many years to come.

If your wall mural is laminated, you can use this cleaning routine every few months to maintain your mural’s lifetime value and maintain its pristine condition:

  • Use the right soap: Before you clean your wall mural, ensure you use the right soap. All you need is a mixture of mild soap and water. Once you’ve prepared your mix, you’ll dampen your cloth or sponge with it. Note that you shouldn’t use any harsher chemicals for cleanings, like petroleum- or bleach-based products. Additionally, never use a scouring or scrubbing pad on your mural.
  • Wipe off the mural correctly: With the cloth or sponge dampened with the appropriate soap, you can start gently wiping the mural at the mural’s top edges. As you progress down the mural, use smooth, even and smooth cleaning strokes to remove any contaminants from the surface. Also, ensure you don’t allow any water or soap to get into the panel seams since this could cause peeling or fading.
  • Dry the mural: Once you’re done wiping the mural’s surface, dry it with a clean sponge or cloth. Make sure you don’t leave any water on the surface, as it could cause fading or do greater damage to the murals.

Keep in mind that any unlaminated wall murals shouldn’t have any direct contact with water.

Dust and debris can also form on your mural. To remove these materials, you won’t need to clean the whole wall mural. Every couple of months, you’ll simply need to wipe the mural with a dry, lint-free cloth to remove them. Stay on a two-month schedule to ensure contaminants don’t stay on your wall mural for a long time.

If you have stains on your wall murals, you can use most of the cleaning methods described previously. For more stubborn stains, try a citrus-based cleaner in place of the soap and water mixture. Use firm and even strokes on the area of the stain. After removing the stain, use a different sponge or cloth to clean the area with water and soap. Finally, dry the wall mural.

SPEEDPRO OWNERS EXCEL AT WALL MURALS

It’s easy to see Wall Murals are a tremendous opportunity to serve clients with Great. Big. Graphics. SpeedPro owners excel at providing gorgeous, long-lasting murals that make a statement, promote an event, and add impact to any space. If the idea of helping customers with Wall Murals and other large-format printing needs appeals to you, fill out the form on our website today to be connected with our Franchise Development team to learn more about becoming a SpeedPro owner in your community.

Celebrating Women’s History Month

April 1, 2021

It takes a village of hardworking people to make the SpeedPro dream a reality. But behind that dream, you can find strong, courageous, curious, adventurous, intelligent, creative women. Women’s History Month, or shall we say, Women’s “Herstory” Month is a time to celebrate the incredible accomplishments and contributions of women.

Beginning in 1987, Women’s History Month allows us to reflect, acknowledge and thank women for their trailblazing efforts in culture, STEM, politics, legal, medical, aviation, the arts, business and other industries and opportunities that led to change.

Today, around 40% of U.S. businesses are woman-owned, and at SpeedPro we proudly beat the national average. Our 125+ studios each have a different story, and we’re excited to celebrate the amazing women who make up the SpeedPro family. Learn more about our leadership team and some of our women owners here.

10 Top Trends in 20121 Branding

March 24, 2021

2021 is the year of business rebound. The pent-up demand and lower competition offer the opportunity to gain a bigger slice of the smaller pie. It’s critical for brands to evolve with the change – and that’s where SpeedPro franchisees can assist businesses in their areas as they seek to evolve and grow!

Brands can transform their business with these emerging trends:

1. INSTAGRAM APPEAL

Brands with visually appealing, unique design features are 10x more likely to be promoted on social media.

Instagram, TikTok, Snapchat, Facebook, YouTube – every social media channel saw engagement and time spent on the platform swell in 2020 and the user habits will carry into 2021 and forward. Influencers and those promoting your brand by word of mouth over social media are the most cost-effective way to create buzz.

2. OPTIMISM

Spaces where we all work, live, shop and play impact our mental state. Everyone can use a boost of positivity.

Bright, open and welcoming retail and workspaces signal a return to the new normal that inspires everyone who comes through the door to keep moving forward and gives us hope for the future of our work, play and shopping habits.

3. TOUCHLESS SMART SIGNAGE

Deliver information and advertising through the user’s phone. No app required.

Everyone is anxious to get back to favorite activities and be around more people but still without touching anything. Consumers are accustomed to getting information through our phones and refuse to go back to static. Near field communication tags trigger the website, text message, phone call, etc. on phones through proximity of holding the phone to the sign or wall mural without the need for a third-party app or to open the camera on the phone.*

4. DIMENSION

Make your brand stand out. Literally.

With all of the constant distractions and push notifications, it takes something substantial like a Great. Big. Graphic. or three-dimensional sign to capture fleeting attention spans.

5. PRIVACY WITH PANACHE

Window films create a new look for ordinary glass.

Whether the glass is for the safety of social distancing or it’s just that corner office window, a decorative or printed film can be applied to the glass to transform the look of your space in a very short and simple process. Think mini facelift.

6. CREATIVE APPLICATIONS

Put a new twist on traditional out of home advertising. Wrap any surface.

Out of Home Advertising (OOH) has picked up steam in the era of social distancing because all signage, graphics and visual communication needed to be bigger, seen from farther away and to convey more information. Rethink the traditional OOH and create your own by wrapping practically anything including solar panels, walls, buildings, vehicles, vending machines and more with branded vinyl to gain visibility.

7. VIBRANT COLOR

Match every brand touch point, anywhere in the country, to your exact brand color.

Getting your exact brand color right every time is important at every touchpoint for every brand and especially for those scattered far and wide, hitting the same color consistently can turn into a headache, but not with SpeedPro’s color-printing precision.

8. STYLED SAFETY

Floor decalscut acrylic and signage can be designed into brand assets.

We are way past the early days of “stay-6-feet-apart” tape on the floor. If you have permanent visual cues to communicate, they should be integrated into your space in an aesthetically pleasing and on-brand fashion.

9. SOCIAL RESPONSIBILITY

Highlight how your give back.

Social responsibility is top-of-mind for many companies as everyone is in the spirit of getting through the rough patches together. When you have a feel-good cause you can rally behind, you should show it.

10. AUTHENTICITY

Prominently display hand-drawn elements, brand vision and what makes your brand unique.

Authenticity is the buzzword of the century. Consumers are tired of fake, tired of cheap– even feeling the fatigue of “luxury.” Individuals are committed to shopping locally and supporting independent business and demand to know who he or she is working with and the value for each dollar. When you take a graphic or brand component that is uniquely you and make it into a wall mural, it is a signal your true colors are showing and consumers appreciate that.

Are you interested in helping businesses grow and impact positive financial growth in your community? SpeedPro ownership could be the perfect opportunity for you. Fill out the Contact Form on our website to have a member of our Franchise Development Team contact you immediately.

Tips for Matching Coronavirus Signage to Your Brand

March 2, 2021

For the better part of a year, offices, restaurants, stores and other public places have had to install signs to help employees and customers understand critical policies and remember health guidelines. In the beginning, many businesses had to resort to makeshift or generic signs. At this point, if your business is still relying on these purely functional signs, it’s time to upgrade. Social distancing signage and other forms of coronavirus signage don’t have to be completely run-of-the-mill.

By creating custom coronavirus signs that incorporate your branding, you can communicate the same important messages in a way that also improves your brand recognition and strengthens your company’s relationship with your employees or customers. Plus, these signs will look more polished and professional than other options. You can even better engage people who are used to seeing the same monotonous signs everywhere they go. SpeedPro can help you make coronavirus signs that are unmistakably you. Let’s look at some tips for designing these branded signs.

1. CHOOSE BRAND COLORS

Colors are an important part of your brand guidelines. Research shows that color is a key part of how people perceive and recognize your brand, so you should look for opportunities to include your signature colors in all your signage and marketing materials, including your coronavirus signs. At SpeedPro, we pride ourselves on our level of color-matching precision. We can ensure your signs match your existing brand materials so people quickly recognize that your signs are customized and in line with your brand.

Some ways to incorporate your colors are in a sign’s background, text or images. Avoid including too many colors that may make a sign appear too busy, and make sure your text and important icons contrast with the background color. You can even include branded colors in subtle ways, like in a border around the edge of an otherwise black and white sign.

2. USE SIGNATURE FONTS

The text on your signs should be easily readable. This means you want to choose a simple enough font and make the text large enough that people can read it at a glance from the appropriate distance. Overly decorative or flowery fonts can be difficult to read, making them poor choices for these signs. Beyond this basic requirement, you should also consider using a font you’ve used in other signs or materials so your coronavirus signs are in-line with your other branded materials.

If you have a signature font you want to use that is more calligraphic and may not be quite as easy to read as a more standard font, you can still consider using this font for part of the text. For example, a face mask sign could include a header in a branded font saying, “Mask up,” along with a more detailed message below in a more readable font, such as, “Face masks are required inside.”

3. INCORPORATE YOUR BRAND VOICE

Branding isn’t all visual. Your brand’s voice, for example, is immaterial, but it’s a crucial part of your company’s personality. Brand voice is your organization’s unique style of communication. Generic coronavirus signage will include direct messages with no personal flair. When you create custom COVID-19 signs, you have the valuable opportunity to share more specific messages that better match your brand’s unique voice.

For instance, if your brand voice is especially upbeat and on the fun side, you could incorporate this spirit into your message. Or maybe it would be more in line with your brand to use a calm and reassuring tone. Consider what your brand voice sounds like in other signs and forms of communication and create messages for your coronavirus signs that reflect this voice. This will help you present a consistent brand image across the board and develop strong relationships with your customers.

4. ADD YOUR LOGO

Your logo is likely the most recognizable part of your brand. Most companies put a great deal of thought into creating the perfect logo that embodies their brand. You include your logo on other signs and displays, so why not include it on your coronavirus signage, as well? As we’ve seen, you can incorporate several other aspects of your brand into your design, but your logo is one of the most decided ways of adding your branding to these signs.

You can incorporate your logo in many ways without detracting from a sign’s message. Consider including it as a small image at the top or bottom of your sign, almost like a seal. Or turn your logo into a silhouette and include it in the background as a washed-out image or watermark. You can also get creative with your logo by adding a face mask to a mascot’s face or otherwise modifying the logo to fit the health and safety theme.

5. INCLUDE CUSTOM IMAGES

Your logo isn’t the only image you can include in your COVID-19 signs. You can also add other images that align with your brand. For example, a bakery could add a graphic of a cupcake. A zoo could add a different animal to each of the social distancing signs posted throughout the premises. You may even be able to find clever ways to feature certain products on your coronavirus signs.

You can also use simple icons or pictures to help communicate your message, using brand colors or other details. These icons can catch people’s eyes so they pay attention to what the sign has to say. They can also help different language speakers understand the sign’s message. For example, showing a face mask will quickly communicate to people that the sign has to do with a mask recommendation or requirement. Two figures with an arrow and the words “6 feet” between them will quickly remind people of social distancing recommendations.

HOW DOES SPEEDPRO HELP BUSINESS OWNERS WITH THEIR COVID SIGNAGE NEEDS?

SpeedPro franchise owners have been on the frontlines since the onset of the pandemic providing COVID signage and other needs to meet mandates and help businesses stay open or remain open. Do you thrive on being a solutions provider? Would you like to be a go-to business resource in your community? SpeedPro franchise ownership could be the perfect opportunity for you! Complete a contact form on our website to be connected with our Franchise Development team today.

President’s Perspective: Larry Oberly

January 22, 2021

Larry Oberly, President of SpeedPro, is no stranger to the franchising industry. In fact, since the early 90s, Larry says the franchising model has had a piece of his heart and he wouldn’t change a thing.

“I’m an entrepreneur at heart, and franchising is especially tailored to entrepreneurs; people who want to get in there and work at it, but who want that safety net as well. Some are attracted to managerial models, but entrepreneurial models – like SpeedPro – really appeal to me,” said Oberly.

When you combine its entrepreneurial focus and the opportunity to become a problem-solver for your clients, SpeedPro presents a unique business model. No two projects are the same, keeping it interesting, shares Oberly.

“We are in the business of creating Great. Big. Graphics. for our customers. Whether they need permanent signage, floor graphics, wall murals, vehicle graphics, or a tradeshow banner or display, we’re equipped to take their vision to the next level. Consulting with them and understanding their desired end result is how we excel with every client interaction.”

How did COVID impact the brand?

Despite the challenges presented by COVID in 2020, SpeedPro continued to seek self-improvement and additional efficiencies. At the Home Office, the Denver-based team spent hours in training personally, as well as executing deep-dive training with franchisees across the country. No stone was left unturned – from marketing to equipment to business development – every resource was examined as a collaborative effort that impacts the entire network.

SpeedPro Home Office keeping connected in a socially-distanced world.

“Prior to COVID, our sales grew 18 percent to over $74 million (2018-2019). Then, when COVID hit, we quickly adapted to provide services and technologies that supported a greater than anticipated fourth quarter for us,” said Oberly.

Nearly every consumer-based business needed signage to comply with local, state and federal guidelines and recommendations for reopening and continued health and safety measures.

“We helped hundreds of businesses with signage related to masks, barriers, hand-washing and social distancing. I’m really proud of the way our owners stepped up and helped other small businesses, large and small, many of whom were new clients, obtain the signage they needed. We architected an online ordering system to make it simple to order from the local studio.”

SpeedPro Norcross owner, John Barber (far right), helped lead community recognition for first responders with Heroes Work Here signage.

“Then, we created InfoLnkX, our branded smart signage, around the need for touchless environments that can help our clients improve their marketing to their individual customers while keeping them as safe as possible,” said Oberly. “So many of owners found many ways to serve in 2020 and, as result, also had their best sales year to date. It was really a great example of ‘making lemonade out of lemons,’” Oberly shared.

What’s on the horizon for 2021?

“As an organization, we’re more nimble, more driven, and I believe SpeedPro is truly set-up to grow aggressively as we come out of the pandemic. Further we have committed ourselves to being more inclusive and diverse. At the Home Office, we’ve made important strides in this area. SpeedPro is committed to making our franchise offer more attractive to more people.”

Why SpeedPro?

For people considering investing in a B2B franchise this year, SpeedPro franchise ownership should be at the top of the list.

“SpeedPro balances entrepreneurship and independence with a proven model and network of benefits and services that would cost so much more if one was to do this independently.”

Work/life balance is super important as is peer network support, two areas incredibly important to SpeedPro.

“Our owners want quality of life while making a great living and enjoying their businesses. The bond they have formed with one another – whether that is through social or professional opportunities – creates such a healthy, non-competitive, incredibly fulfilling family.”

Multi-unit ownership, while certainly available, is not a pre-requisite to being successful. In fact, SpeedPro is highly-targeted to actually maximize profits in the same space footprint by adding equipment and services without adding additional overhead.

“We’re launching several exciting growth initiatives like fabric applications, packaging and labels, and we see nothing but upside in these areas. I can’t wait to see where 2021 takes us!”

6 Behaviors SpeedPro Owners Focus on to Grow their Wide-Format Printing Businesses

January 7, 2020

For any franchisee, there are a limited number of factors that drive a business’s success. No matter what revenue volume a franchise generates, the franchisee needs to be able to create sufficient margins. Margin growth is generated by increasing revenue (sales) and, at the same time, improving operational efficiencies.

These factors are the result of focusing on key studio behaviors, which are largely driven by what an owner does within the four walls of his or her studio. SpeedPro’s Business Consultants and Regional Developers actively coach its franchisees to succeed by leveraging each of the following six, key behaviors.

  1. Accurate Pricing
  2. Effective Use of Business Software
  3. Marketing and Sales
  4. Financial Planning
  5. Labor Management
  6. Defining a Workplace Culture

Here’s a closer look at each one.

Accurate Pricing

Each studio owner produces a different mix of products and services that the local market demands. One of the most fundamental aspects of accurately pricing products is ensuring that the cost of goods sold is fully understood. This helps the owner calculate a fair price that won’t drive customers away yet drive a fair return on the sale. By leveraging the costs of goods sold with what the market will bear, maximizes margin and sales conversion rates.

Effective Use of Business Software

SpeedPro owners use powerful business software that helps them ensure their studios are run efficiently and also assists with effective pricing. Franchisees use the web-based platform for complete workflow management. Owners work from a customizable dashboard that provides insight into production, enables sales with a customer relationship management tool, and integrated invoicing for back-office processes.

Marketing and Sales Strategy

Studio owners create a plan to generate brand and market awareness which creates demand for the SpeedPro products and services. They also have a clear strategy to close more sales. Many franchisees build name recognition through networking and building connections through their local business community. They also use their studios as demonstration and staging locations to give potential clients a tactile and tangible experience with their studio products and services.

Financial Planning

A strong financial plan helps provide studio owners with a framework and projections to lead them to where they want to be in the future. The plan takes into account the product mix and equipment needs. For example, some studio owners operate in an area with a significant number of tradeshows, conferences and events, which motivates them to market trade show displays and similar products more heavily than other owners. The product mix and owner focus ultimately determine the type of equipment each owner acquires to maximize their sales opportunities and financial results for one, three and five years down the road.

Labor Management

Successful studio owners identify the individuals they need to effectively run their businesses. SpeedPro studios tend to start with limited staff; generally, with two team members. As the business grows, owners expand the number of team members; to up four or more. These individuals may be designers, operations and project managers, sales personnel, marketing assistants, among other roles. The owner identifies the need and right fit for these positions.

Defining a Workplace Culture

People have many options for where they can and want to work. A strong, positive culture goes a long way to attract team members who fit the owner’s vision help ensure they’ll love what they do. The very nature of a wide-format printing studio presents professionals with a dynamic work environment that supports individuals who thrive on creativity, collaboration and exceptional customer service. Still, it’s up to the individual owner to develop and foster a unique culture that differentiates his or her business from the rest.

When a studio owner consistently and effectively leverages each of these behaviors, the business thrives and grows sales, profits and reputation.

Are you ready to learn more about becoming a SpeedPro studio owner? Get in touch with us today!

What Are the Top Revenue Generators for Wide-Format Printers?

December 31, 2019

On the surface, a wide-format printing studio may not seem like the most dynamic business concept. But once you dig a little bit deeper, you quickly realize the opportunities to provide solutions to organizations across a variety of industries and discover a breadth of revenue-generating channels.

For a snapshot of the top revenue generators, take a look at our infographic below:

What Are the Top Industries for Wide-Format Studio Owners?

The No. 1 industry for SpeedPro owners is advertising and marketing firms. A close second is small-format and commercial printers, as well as sign companies. Both are wholesale arrangements with other firms that serve the end user.

Advertising and marketing companies work with SpeedPro to help satisfy the marketing needs of their clients. This segment has helped grow the wide-format printing industry by 6 percent and Speedpro by 11 percent. Marketers use wide-format for brand and product awareness and cultural enhancement through environmental graphics, window graphics, POP displays and many other applications.

Quality and customer service follow-up are the most important requirements for satisfied clients. The gross profit margins for this industry tend to be some of the highest, as quality and service trump price every time.

Meanwhile, the partnerships SpeedPro owners forge with small-format and commercial printers and sign companies frequently yield steadier business. Franchisees become a wholesaler for small format and commercial printers, and we enable another sign company, for instance, to provide full service to their clients.

The relationship is often reciprocal. Commercial printers can help SpeedPro owners provide a full suite of printing solutions to their clients. In most cases, it’s a very cooperative arrangement – and not competitive. Margins are a little lower than those from projects with advertising and marketing firms and other end users, but the work is stable, which helps cash flow and allows a studio to cover more of its overhead.

Other important industries for SpeedPro include construction, retail and consumer products, and events and conventions. All of these are solid-margin industries as each project is completed in collaboration with the client and customized for their specific needs.

SpeedPro franchisees by and large experienced strong sales in each of our top ten industries from 2017 to 2018.

What Are the Products for Wide-Format Studio Owners?

Wide-format printing business owners deliver a wide array of product-based solutions to their clients. Like any product, there are those that provide higher and lower profit margins.

Wall, window and floor graphics are high volume and some of the higher-margin products among SpeedPro studio owners. The cost to produce and apply these products is relatively limited compared to other products. The next two highest volume products are signs and vehicle wraps. Vehicle wraps typically yield a slightly lower margin as they require more labor hours to apply. The volume of these products among SpeedPro studio owners vary widely – some do a large number of vehicle wraps while others do very little. It depends on the market demand.

Banners are among the highest volume products based on materials needed for production but offer the lowest margins. They help with cash flow to cover overhead costs while the other main products drive the greatest per-product profit.

Textiles and soft signage are among the fastest-growing wide-format printing products, replacing rigid substrates due to lower cost over the long term. They’re also increasingly in demand because they:

  • Are reusable
  • Don’t require skilled installers
  • Are more environmentally friendly
  • Are easy to ship and store

Most of these products are custom and require collaboration with the client. They are not commodities that clients can simply order online. This helps to keep margins strong as studio owners seek opportunities to deploy these products.

For a better understanding of the services and products SpeedPro studio owners provide, take a look at one of our recent articles.

Inside the $11 Billion Wide-Format Printing Industry

December 23, 2019

Competition to grab consumer attention is creating robust demand for services in the $11 billion wide-format printing industry. Thanks to digital ad fatigue, businesses look to advertise and market their products or services in a holistic way. That includes a diversity of signage in the real world.

Here are just a few areas where wide-format printing businesses, such as SpeedPro, are experiencing demand and where growth opportunities in the industry are emerging:

Building Better Business Environments

With increased competition among industries in a booming economy comes the demand for increased productivity from employees. And, everybody knows, employees that are happy and engaged in their work are the most productive workers.

Businesses across North America are improving their work environments with window graphics, wall murals and other large graphics. The right graphics can brighten workspaces and inspire employees. Replacing drab, white office walls with scenic murals, company logos, mission statements and motivational quotes can promote company culture and convey to new employees and visitors what the brand is all about.

Immersing Consumers into Brand Experiences

Millennials, today’s largest living generation with tremendous spending power, demand memorable experiences with most of their purchases. In order to capitalize, businesses seek to immerse them and consumers of all ages in captivating experiences that promote their brand.

One popular way to do that is with pop-up bars, stores, salons and other venues. Businesses using the pop-up format are utilizing wide-format printing products to pull audiences into their brand’s messaging. Products that can easily be installed and taken down are most prevalent in pop-up venues, including floor and window graphics, three-dimensional signs, retractable banners and stands, and other temporary signage.  

The pop-up trend – which is increasingly being considered a marketing mainstay – is creating demand for wide-format printers because the format is an effective marketing tool.

Grabbing Consumer Attention on the Run

Out-of-home (OOH) advertising has shown significant growth in recent years. Spending by businesses on advertising on banners, bench wraps, billboards, vehicle and fleet wraps and window graphics is strong. Businesses in the wide-format printing industry are there to meet the demand.

OOH signage on the aforementioned mediums allows businesses to build brand recognition, be seen by a wide audience and attract customers they might miss out on otherwise. OOH signage stands out to consumers because they’re used to seeing advertising on digital devices – smartphones, tablets, laptop and desktop computers – and therefore advertising in the real world stands out as memorable.

Brands that use OOH signage as well as advertise and market online have an advantage over their competitors.

What’s Next in the Wide-Format Printing Industry?

Emerging growth opportunities for wide-format printing businesses include the use of white ink for graphic designs and non-traditional substrates for signage.

Until recently, to get white in a graphic design with other colors, printers were limited to using white substrates. For anything that required white on a sign, the colored inks just would not be applied to that section so the white of the substrate could show through. But, there were few white options among those substrates, which limited the vibrancy of the white that showed through.

However, current printer technology now allows you to use white ink on a wide variety of substrates – not just white – and the vibrancy of whiteness can be adjusted to the marketer’s preference. When white ink is used as the base, other colors are more vibrant, too. Marketing professionals now have more options for signage with white in it.

Marketers also have more choices in substrates, spurred on by mounting environmental concerns. Materials that are more environmentally-friendly than PVC and other plastic sign bases, such as polyester-based fabrics, are gaining traction of traditional substrates. Polyester is often made with recycled materials and can be recycled repeatedly. Substrates made with bio-degradable materials are also on the rise.

SpeedPro is Your Entry into the Lucrative Industry

Earning potential for entering the wide-format field looks promising, as evidenced by a jump in the number of print businesses considering adding wide-format printing capabilities, according to a PrintingNews survey last year. Twelve percent of respondents said they saw adding wide-format printing as a business opportunity in 2019, which is up from 10 percent the previous year.

As solutions providers, SpeedPro franchise owners offer these and many more products and services to clients. In the growing industry, SpeedPro franchisees experience 11 percent growth in same store sales, our top 25 percent of studio owners enjoy $1,124,244 in gross sales and a gross profit of $738,448.*

We provide comprehensive initial and ongoing support and training so you and your team of two to three employees are ready to help clients and adapt to changes in the industry. Because your success matters to us, we even help you begin generating revenue before you open through our Ramp-up Program.

With 180 studios throughout North America and counting, there are opportunities in markets in the United States and Canada to open a SpeedPro franchise and grab a share of the robust and growing wide-format printing industry.

To learn more about joining a wide-format printing franchise committed to sustainability, contact us today!

*These figures are included in the 2018 SpeedPro Franchise Disclosure Document (the “FDD”) and involve the average sales information for the twenty-six SpeedPro Studios that comprise the top 25% (based on their 2017 fiscal year financial performance) of the 107 SpeedPro Studios that have been in operation for at least two years and that satisfied the other reporting criteria set forth in the FDD. Within the top 25%, 10 of the 26 SpeedPro Studios met or exceeded the average Gross Sales figure, 8 Studios met or exceeded the average Gross Profit figure, and 14 Studios met or exceeded the average Gross Margin figure. The Gross Sales, Gross Profit, and Gross Margin figures are based on each franchisee’s actual 2017 fiscal year unaudited financial statements submitted to SP Franchising LLC. Your financial results are likely to differ from the figures presented.

What Does Sustainability Look Like in Wide-Format Printing?

December 16, 2019

The push to become more environmentally-friendly has sparked innovation across industries, even carving out entirely new categories in green technology, sustainable energy, waste management and more.  

Just as environmentalism has fostered eco-friendly practices across industries, sustainability continues to drive demand and customer loyalty in business. More than two-thirds of consumers consider environmental impact when making a purchase – a value that has transferred over to the B2B realm as well.

By tapping into the green economy, business owners can not only foster stronger demand for their products and services, they can also capitalize on additional revenue opportunities. This is particularly true in the wide-format printing industry, where 45 percent of print service providers reported a growing number of customer requests for graphics and signage made with green printing practices.

From minimizing waste in the design process to leveraging eco-friendly materials and technology, wide-format printing businesses stand to gain by employing sustainable practices.

Here are three ways wide-format printing businesses can promote sustainability:

  1. Use Eco-Friendly Inks

Print solutions providers are increasingly sourcing sustainable materials and supplying greener alternatives to answer growing customer demand. This, in turn, has also prompted ink suppliers to move toward offering more environmentally-friendly options.

Many traditional inks use harmful solvents, which exude a cocktail of chemical emissions when used. However, UV-curable inks, as well as latex and water-based solutions, produce far fewer emissions and are becoming more commonplace in the industry.

Similarly, vegetable-based, VOC-free and other eco-friendly inks are designed specifically to break down easily during the recycling process. These inks can be particularly useful when printing signage on plastic, cardboard and paper-based substrates, which businesses are more likely to recycle at the end of use.  

  • Leverage Sustainable Substrates

The substrates and applications involved in wide-format printing projects also play an integral role in sustainability. Some of the industry’s go-to plastic substrates are high in polyvinyl chloride (PVC) – a non-biodegradable material. Fortunately, many print solutions providers are migrating toward PVC-free vinyl, banners and other substrates.

Recyclable substrates made from 100-percent natural materials are also becoming more popular. Cardboard, cardstock and other paper-based products have long been popular options for point-of-purchase (POP) collateral, trade show displays and other wide-format graphics and signage.

Meanwhile, print suppliers have also created many new branded options for recyclable substrates, from EnviroBoard to Falconboard™. Some suppliers, such as Hewlett Packard, even provide a shipping label so business owners can easily return biodegradable substrates to the HP facility to be recycled.

  • Reduce Waste with Greener Techniques and Technology

It’s not just the inks and substrates used in the finished product that are becoming more eco-friendly. Many wide-format printing businesses have also been working to optimize their design and printing processes to reduce waste and lower their carbon footprint.

This comes largely as a result of innovations in green printing technology, such as UV flatbed printers. Not only do these printers leverage low-impact UV-based inks, they also print directly to rigid and flexible substrates, cutting down on the materials used and discarded in the printing process. Allowing studio owners to load, print and collect media simultaneously, efficient and eco-friendly printers also have a faster turnaround time for the end product, which saves energy.

Greener practices, processes and technology in wide-format printing continue to drive industry demand, while creating additional revenue opportunities for print solutions providers.

To learn more about joining a wide-format printing franchise committed to sustainability, contact us today!

A Look at SpeedPro’s Company Culture

October 23, 2019

Coupled with business strategy, a well-defined and differentiated company culture is one of the most important factors influencing an organization’s success. Research from the consulting firm Deloitte found 94 percent of executives and 88 percent of employees believe this to be true.

As industries across the board become increasingly crowded with competition, a distinct culture that helps support and guide business strategy gives companies an advantage. Organizations that put specific focus on their culture tend to have happier employees who feel valued at work.

As a franchise brand, we have worked – and continue to work – diligently to create an organizational culture that helps to motivate SpeedPro studio owners and gives them the foundational guidance and tools to keep their individual teams inspired to put forth their best effort.

Here is a sample of some of the attributes of the SpeedPro company culture that helps to inspire our brand’s growth:

  • Highly Collaborative

SpeedPro franchisees are part of a family of studio owners.

“As a SpeedPro studio owner, we collaborate and know that tenured owners can share and mentor new owners, which makes the brand and system stronger, one question, one studio, and one client interaction at a time,” said John Barber, owner of the SpeedPro in Norcross, Georgia.

When new studio owners are ramping up their business, an existing SpeedPro franchisee will act as a buddy studio for that individual. As a result, an owner who hasn’t officially opened their doors yet can start building a client roster and working on projects with the help of their fellow franchisees.

  • Client-Centric Philosophy

As a business-to-business (B2B) franchise concept, SpeedPro owners are invested in ensuring their clients’ needs come first. The brand promise is built around the idea that each studio is an extension of their clients’ design, event planning, marketing and advertising teams.

It’s a consultative approach that distinguishes SpeedPro from other printing franchise concepts that are more focused on solely delivering a product. It’s critical that franchisees and their teams take the time to understand and help visualize a strategy that will help ensure their clients achieve their business objectives.

  • Dedicated to Growth

Most franchisors will tell you they want to expand their footprint by adding new units at a consistent pace. The same is obviously true of SpeedPro as well, but we’re also equally dedicated to making sure existing franchisees are achieving the strongest unit-level economics possible.

“My goal is to grow our brand well beyond 130 studios, of course,” said Larry Oberly, SpeedPro CEO. “But, we also have to make sure we never lose sight of helping our current franchisees by expanding and enhancing our infrastructure and support services. That, in itself, is a tremendous draw for entrepreneurs interested in owning a SpeedPro studio. By collaborating, the SpeedPro home office and our studio owners will do this together.”

  • Focused on Innovation

As a leader in wide-format printing, we need to ensure we’re doing everything we can to stay ahead in our industry. This is reflected in the tools and operational guidelines made available to studio owners to assist them in marketing their studios to different types of clients, including designers, architects, creative directors, marketing professionals, small-business owners and members of the C-suite.

At the same time, you can see innovation in the products and services franchisees can offer their clients. For example, studio owners can print on acrylic, brushed metal and glass surfaces, in addition to many other substrates. This expands the types of applications and fosters creative freedom for studio owners and their clients.

As you investigate franchise opportunities, remember that you have to weigh any potential financial gains alongside cultural alignment with the brand. Investing in a franchise is a serious commitment, so you want to ensure that you’re in step with the franchisor.

Learn more about SpeedPro’s business model here!