The rise of e-commerce has impacted more than just the retail industry. Customers are turning to online shopping for a wide range of needs—including print products. Many online print companies have grown in recent years, but despite their popularity, these internet-based companies can’t entirely compete with brick-and-mortar print studios like SpeedPro.
The fact remains that brick-and-mortar printing businesses still trump online companies when it comes to delivering value. Here are five reasons why brick-and-mortar print shops are expected to stay strong in the face of internet-based printing.
Some customers are tempted by the convenience of uploading a file and clicking a single “submit” button through an online printer. However, there’s a lot missing from these types of transactions. In most cases, there’s no project manager on the other end of the website ready to help out. Unless customers understand the fine details of print projects, there’s a risk they’ll make a mistake that costs them money and quality.
Brick-and-mortar print studios don’t merely fulfill orders. Businesses like SpeedPro serve as partners in a clients’ printing strategy, offering assistance from start to finish.
Our studios offer more services than the print job itself. By working in-person with studio staff, clients can receive in-depth project consultations to determine which products are right for their goals. They also benefit from design assistance, project proofing and tweaking, final delivery, and even installation. All of these value-added services ensure the project truly meets their needs and is of the highest quality.
Internet printing companies often offer basic types of print products, like flyers, postcards, business cards and other small-format items. However, when customers need larger, more complex print products—such as a detailed trade show display or a vehicle wrap—they’re better off working with a local large-format printing partner.
SpeedPro studios don’t just offer printed products; we create printed solutions. Our staff are experts in designing, sizing, color matching and outlaying print projects that make a statement. Because large, complex print jobs are an investment for the client, it’s safer to trust a knowledgeable print studio with a track record of success.
Installation of large-format print products like vehicle wraps, window graphics and wall murals needs to be done right. Printing and installation should be a package deal to ensure the quality and longevity of the piece. SpeedPro studios aren’t just skilled in designing and producing printed products. We’re also product installation experts. Our franchisees have trained employees on staff who will not only deliver but also install print products quickly and correctly. That’s one less thing for the customer to worry about!
Internet print companies may have 24/7 ordering and offer rapid turnarounds, but they’re still subject to shipping times. Customers who need a print job completed and installed quickly can’t always be certain it will arrive on time.
Local print studios may have the capability to offer same-day or next-day turnarounds on projects. Because SpeedPro studios cater to local clientele, it’s easy for us to complete and deliver a high-quality project in hours when customers are in a pinch.
Ongoing consistency and trust
One thing internet print companies can’t always promise is consistency. Batched orders can suffer from inconsistencies in color, material and more. When it comes to large-format print products, consistency is necessary for clients to maintain a professional image.
Serving as a local partner, SpeedPro studios are better able to meet clients’ ongoing needs for consistent, high-quality print products. Our goal is to become a long-term partner of our customers’ and deliver excellent products and customer service again and again. After the first visit, customers learn that they’ll be well taken care of and are more likely to return later.
Become your community’s trusted printing partner
The SpeedPro franchise model is perfect for innovative and hardworking entrepreneurs who value quality, customer service and local partnerships. Ready to learn more? Fill out our contact form, and a representative will be in touch about our investment opportunity!