When you explore franchising as a career, it’s worthwhile to consider business-to-business (B2B) concepts as well as business-to-consumer (B2C) concepts. While the multitude of consumer-focused franchise brands receive a lot of attention, it’s important to note some significant advantages B2B has over B2C. Three of those advantages include:
Businesses Have More Money to Spend
The earning potential is greater for B2B franchises because businesses typically have more money to spend than individual consumers. And, B2B clients usually spend a lot of money on products or services essential to their business. Because B2B franchises earn more from other businesses than B2C businesses earn from each customer, they need fewer clients to be profitable.
SpeedPro franchisees benefit from robust sales thanks to steady demand and recent industry growth and innovation. As a B2B concept, our franchisees are able to turn a much higher profit than consumer-facing and retail printers. Most companies earmark up to almost a quarter of their budget on marketing, including graphics and large-scale visuals. This translates into a significant market for our franchisees.
Businesses Are More Selective
Because business have more at stake financially, they tend to scrutinize how they spend their money more carefully than B2C consumers. There’s no impulsive spending with a business that’s serious about earning profits. Often, their purchases affect their employees, and they need to keep their workforce productive. Because your B2B product or service met or surpassed their criteria, you can wear that as a badge of honor and market it to attract more business.
SpeedPro owners are an extension of each client’s marketing team. We’re a solutions provider, not just a printing business, and businesses appreciate that added level of service. SpeedPro franchisees provide customers with eye-catching, premium graphics, but even more importantly, they tailor each solution to the individual customer’s needs. Our franchisees’ clients feel comfortable and confident choosing them as their wide-format printing graphics provider.
Businesses Look for Long-Term Relationships
Time is money, so businesses need their products and services on a fixed schedule with no gap in delivery. In other words, businesses do not have a lot of time to shop around the way B2C consumers do. To ensure there’s no downtime and to guarantee pricing and terms, businesses prefer to enter into contracts with their B2B providers. Contracts typically last a year or more, which allow B2B business owners to calculate revenue budgets accurately.
When B2B suppliers consistently meet the terms of their contracts with clients and prove they are a reliable partner providing a dependably high-quality product or service, they experience high levels of customer loyalty. This contributes, in large, to a steady stream of revenue.
SpeedPro has been partnering with relationship-oriented, creative and business-minded franchisees to bring the brand to markets across the country for more than two decades. The loyalty they earn has contributed significantly to the impressive profit margins our top-performing SpeedPro franchisees experience and the growth of the SpeedPro brand.
As a SpeedPro studio owner, you will learn how to develop business clients and a B2B network that will grow your business for years. Our franchisees enjoy the profits, notoriety and strong, long-term relationships they develop with other business owners.
For more information about franchising opportunities with SpeedPro, contact us today.