Monthly Archives: October 2018

3 Advantages B2B Franchises Have Over B2C Concepts

October 30, 2018

When you explore franchising as a career, it’s worthwhile to consider business-to-business (B2B) concepts as well as business-to-consumer (B2C) concepts. While the multitude of consumer-focused franchise brands receive a lot of attention, it’s important to note some significant advantages B2B has over B2C. Three of those advantages include:

Businesses Have More Money to Spend

 The earning potential is greater for B2B franchises because businesses typically have more money to spend than individual consumers. And, B2B clients usually spend a lot of money on products or services essential to their business. Because B2B franchises earn more from other businesses than B2C businesses earn from each customer, they need fewer clients to be profitable.

SpeedPro Imaging franchisees benefit from robust sales thanks to steady demand and recent industry growth and innovation. As a B2B concept, our franchisees are able to turn a much higher profit than consumer-facing and retail printers. Most companies earmark up to almost a quarter of their budget on marketing, including graphics and large-scale visuals. This translates into a significant market for our franchisees.

Businesses Are More Selective

Because business have more at stake financially, they tend to scrutinize how they spend their money more carefully than B2C consumers. There’s no impulsive spending with a business that’s serious about earning profits. Often, their purchases affect their employees, and they need to keep their workforce productive. Because your B2B product or service met or surpassed their criteria, you can wear that as a badge of honor and market it to attract more business.

SpeedPro owners are an extension of each client’s marketing team. We’re a solutions provider, not just a printing business, and businesses appreciate that added level of service. SpeedPro franchisees provide customers with eye-catching, premium graphics, but even more importantly, they tailor each solution to the individual customer’s needs. Our franchisees’ clients feel comfortable and confident choosing them as their wide-format printing graphics provider.

Businesses Look for Long-Term Relationships

Time is money, so businesses need their products and services on a fixed schedule with no gap in delivery. In other words, businesses do not have a lot of time to shop around the way B2C consumers do. To ensure there’s no downtime and to guarantee pricing and terms, businesses prefer to enter into contracts with their B2B providers. Contracts typically last a year or more, which allow B2B business owners to calculate revenue budgets accurately.

When B2B suppliers consistently meet the terms of their contracts with clients and prove they are a reliable partner providing a dependably high-quality product or service, they experience high levels of customer loyalty. This contributes, in large, to a steady stream of revenue.

SpeedPro Imaging has been partnering with relationship-oriented, creative and business-minded franchisees to bring the brand to markets across the country for more than two decades. The loyalty they earn has contributed significantly to the impressive profit margins our top-performing SpeedPro franchisees experience and the growth of the SpeedPro Imaging brand.

As a SpeedPro Imaging studio owner, you will learn how to develop business clients and a B2B network that will grow your business for years. Our franchisees enjoy the profits, notoriety and strong, long-term relationships they develop with other business owners.

For more information about franchising opportunities with SpeedPro Imaging, contact us today.

The Economic Forecast for these 5 Industries and How They Impact SpeedPro Franchisees

October 18, 2018

The economic forecast for the restaurant, real estate and retail industries is strong. The future looks bright for the home improvement and health provider industries, as well as many others.

This is good news for SpeedPro Imaging franchisees since these industries, and many more, rely on services provided by the digital printing industry. It’s important to note that the forecast for our industry is also positive. It is healthy in 2018 and will continue to thrive in the foreseeable future. It has a track record for growth: Five years ago, in 2013, the digital print market was worth nearly $121 billion; in 2024, it will be worth more than $272 billion.

Here’s what SpeedPro Imaging franchisees can look forward to from these supporting industries:

Restaurant

The restaurant industry continues to grow despite challenges caused by disruption. Some segments of the industry are faring better than others, such as fast-casual concepts, which are expected to grow by 7.5 percent by the end of 2018. Quick-serve concepts are anticipated to grow by 3.5 percent while casual and fine dining restaurants are predicted to grow by 2.7 percent. But, with tax cuts taking effect next year, spending to eat out is expected to increase in 2019.

Restaurant industry growth means demand for a wide variety of signage – window graphics, feather flags, digital menu boards, retractors and table coverings. And, don’t forget about food trucks, which will need vehicle wraps.

Economic Forecast 1

Real Estate

Due to demand caused by a tight real estate market and the number of natural disasters that have destroyed homes or displaced people, more housing units are slated to be built – in the area of 6.6 million.

That means developers and real estate agents will be eager to sell these new homes. Large-format printers can expect increased demand for all kinds of outdoor signage, vehicle wraps and window graphics.

Retail

Consumer spending continues to be strong due to a low unemployment rate and rise in discretionary spending, which contributes to a healthy retail environment. That includes in-store sales, which means there’s plenty of demand for point of purchase displays.

Economic Forecast 2

Home Improvement

Because the housing market is tight, many current homeowners are choosing to stay put and remodel instead. This is a boon for big box home improvement suppliers, like Lowes and Home Depot. Retailers with showrooms for appliances and fixtures will also need various forms advertising, including in-store displays, to bring customers in, inform them of sales and direct them to the right areas.

Health Providers

Thanks to an aging population, there’s greater demand for health service providers, including hospitals. Hospitals will undergo renovations, which includes adding more than 1 million hospital beds. The cost of health care will also increase, so patients and their families will expect an experience that resembles a hotel stay. That means enhancing indoor décor, which provides an opportunity for large-format printers to supply digital signage, wall murals, elevator wraps, window graphics and more.

Economic forecast 3

Economic Forecast for SpeedPro Imaging: Growth

These are just a few of the vertical industries with a strong economic forecast that will benefit SpeedPro Imaging franchisees for the remainder of 2018 and well into 2019. Combine the growth of these industries with the nature of digital printing – to help other businesses make money with the use of several different applications – and the opportunity for each SpeedPro studio owner to grow their own business is excellent.

Our 2017 gross profit margins are a testament to that. The top performing quartile of franchise studios had gross profit margins of 64.2 percent – significantly more than the typical small business, which see gross profit margins of 25 to 35 percent.

For information about franchising opportunities with SpeedPro Imaging, contact us today.