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Monthly Archives: May 2022

Office Buildings Need Large Format Printing

May 19, 2022

SpeedPro’s wide-format printing franchise owners enjoys a plethora of client verticals. We work with organizations large and small, from construction companies to nonprofits to local event hosts. However, one of the biggest market segments we serve is the commercial office industry.

Tapping into the office market in your region is one of the most lucrative moves you can make for your SpeedPro Studio. Office buildings offer a world of opportunity—and the future is looking bright thanks to a few trends! Here are a few reasons why SpeedPro’s product line is a perfect match for local office properties.

Identify the Organization

Office buildings—especially those with multiple tenants—rely on large-format signage to identify themselves. Companies might use banners, three-dimensional signs and window graphics to proudly display who occupies their space. Inside, standard, and digital signage helps to delineate between offices and support each company’s branding.

Because many office buildings look the same from the outside, these types of signage are key to helping employees and visitors get to the right place. They also assist in wayfinding by directing visitors to the correct office location.

Choosing high-quality signs from an experienced printer like SpeedPro also helps these organizations make a great first impression. Using quality signage, they’re able to demonstrate how much they care for and take pride in their office environment. This translates to greater trust from customers.

Give Buildings Personality

Large-format signage does so much more than merely identify a specific company, though. Organizations often invest in new and interesting types of signage in order to support their branding efforts and give their building a unique identity.  

For example, branded architectural finishes or contour cut signage may serve as a statement piece for an office building’s lobby. Custom wallpapers and murals can support corporate branding, leaving visitors with a sight worth remembering.

Bright and colorful wallpaper really makes this space inviting and fun!

Each large-format print product an office client chooses should be purposeful and interesting. This way, they’re able to reinforce their brand identity and set their building apart from others in the area. SpeedPro’s advanced printing technology lets us print on almost any material, giving our clients an expansive pool of unique products to choose from.

Enhance Office Culture

The signage an office client uses not only affects its customers but also its employees. After all, they are the people working in the office every day! It’s important that employees enjoy being in their work space and feel comfortable within its four walls.

These days, brands are looking for new ways to entice workers back into the office after the COVID-19 pandemic. Large-format products like wall murals and interesting signs can transform the look and feel of these spaces. Signage featuring scenic murals, mission statements, and inspirational quotes can motivate employees, remind them of the organization’s vision, and boost company morale. These products also make the work environment more inviting, rather than the standard white or gray walls. When offices are more engaging, employees are more engaged in their work!

mountain interior wall graphic
A gorgeous conference room brings life to meetings!

Assist the Offices in Your Community as a SpeedPro Franchise Owner

SpeedPro often helps commercial office clients execute their marketing strategies through large-format print products, but our assistance hits close to home, as well. By livening up the office environment with unique signs, wall graphics and branded finishes, we help corporate tenants stand out in the marketplace and keep their employees happy. Because of this combination of services, SpeedPro acts as a one-stop shop partner for many organizations’ branding and marketing efforts.

There are always new companies looking to build and expand their local presence. This is just one of the reasons SpeedPro Studios thrive in their regional markets. The pool of brands in need of large-format printing is there and ready to be tapped!

If building your own wide-format print Studio sounds interesting to you, request more information about SpeedPro’s printing franchise opportunity today. With SpeedPro, you can grow your small business and aid other businesses in their growth at the same time!

5 Ways to Market Your SpeedPro Franchise

May 3, 2022

A large portion of SpeedPro’s business comes from clients looking for unique ways to enhance their marketing and advertising efforts through high-quality, wide-format signage. But in order to help those clients, SpeedPro Studio Owners need to do some marketing and advertising themselves!

A robust marketing strategy is critical to each one of our Studio’s success. Paired with our corporate marketing support platform, your local efforts will draw in new customers and help make SpeedPro an industry leader. New franchisees and established SpeedPro franchisees market their Studios in these and other ways.

1. The Local Chamber of Commerce

SpeedPro is a B2B business, meaning we only cater to the needs of other businesses and organizations. There are few better ways to meet and network with the businesses in your area than to join your local chamber of commerce.

Chamber of Commerce organizations offer national, state-wide, and regional business membership, typically for a fee. In exchange, these Chambers provide plenty of opportunities for networking and advertising. They often host regular events where you can meet other entrepreneurs, sell your services, and trade advice on business ownership. One contact you meet at your Chamber of Commerce could turn into a stream of referral business!

2. Network with Small-format Printers and Ad Agencies

Aside from working with organizations’ marketing departments directly, SpeedPro franchise Owners also serve ad agencies and small-format printers with white label print products. We’re not a competitor to these companies; instead, we help expand their offerings!

Building meaningful connections with these types of companies can go a long way in growing a business-to-business franchise. Clients and customers of agencies and other printers often need diverse products, and our high quality and level of service make us a great repeat vendor.

You can meet many event planners, ad agencies, marketing, and design firms, and small-format printers through networking events and other business group opportunities. You can also reach out to them directly to connect and nurture the relationship from scratch.

3. Maintain a Digital Presence

Many times, B2B clients find SpeedPro Studios by doing their own research. In their search for a large-format print provider, customers usually go online, so creating and maintaining a strong digital presence ensures that your Studio will be seen and give clients the information they need.

Make sure that your Studio information is loaded into Google My Business correctly so you show up in search engine results. You’ll need your address and phone number to be accurate for clients to reach you!

Social media is also a great place to market. Photo platforms like Instagram allow you to share pictures of recently completed projects, giving your business an online portfolio for clients to browse. LinkedIn is another great platform to occupy. There, you can search for and connect with business owners in your area who might need your services.

4. Wrap Your Vehicle

One of the most common products SpeedPro offers its customers is vinyl vehicle wraps—and SpeedPro Owners can use them too! Every SpeedPro franchisee needs a Studio vehicle to operate their company, whether it’s your personal car or one you purchase specifically for the business. We encourage every Owner to wrap their company vehicle in a SpeedPro-approved wrap to cost-effectively advertise their Studio.

The wrap should have your location, services, and SpeedPro branding. This way, as you drive around town to conduct sales calls and make deliveries, people are exposed to the brand and get to see SpeedPro’s workmanship for themselves.

5. Rely on Our National Marketing Support

At SpeedPro, we don’t expect Owners to do it alone. Part of the benefit of our franchising system is that our corporate team provides high-level support for things like marketing and sales.

As an Owner, you’ll contribute to our corporate marketing fund each month. These fees go toward the overarching sales and marketing systems we offer all franchisees and the tools we use to build our brand nationally. SpeedPro will support your marketing efforts in multiple ways, such as training, a Studio-specific website, and national advertising efforts.

We’ll also help you get your footing through the franchisee Ramp-Up Program, which helps you establish a local footprint. You’ll join networking groups and become involved in the local business community as you prepare to open your doors, then enjoy a local press event to celebrate your grand opening!

There are many ways to market your SpeedPro Studio. No matter which path you choose, our franchising team will help to support you so your business has the best opportunity to grow and thrive.

Ready to jumpstart your own large-format printing business? Request more information about the SpeedPro franchise opportunity today!