A large portion of SpeedPro’s business comes from clients looking for unique ways to enhance their marketing and advertising efforts through high-quality, wide-format signage. But in order to help those clients, SpeedPro Studio Owners need to do some marketing and advertising themselves!
A robust marketing strategy is critical to each one of our Studio’s success. Paired with our corporate marketing support platform, your local efforts will draw in new customers and help make SpeedPro an industry leader. New franchisees and established SpeedPro franchisees market their Studios in these and other ways.
1. The Local Chamber of Commerce
SpeedPro is a B2B business, meaning we only cater to the needs of other businesses and organizations. There are few better ways to meet and network with the businesses in your area than to join your local chamber of commerce.
Chamber of Commerce organizations offer national, state-wide, and regional business membership, typically for a fee. In exchange, these Chambers provide plenty of opportunities for networking and advertising. They often host regular events where you can meet other entrepreneurs, sell your services, and trade advice on business ownership. One contact you meet at your Chamber of Commerce could turn into a stream of referral business!
2. Network with Small-format Printers and Ad Agencies
Aside from working with organizations’ marketing departments directly, SpeedPro franchise Owners also serve ad agencies and small-format printers with white label print products. We’re not a competitor to these companies; instead, we help expand their offerings!
Building meaningful connections with these types of companies can go a long way in growing a business-to-business franchise. Clients and customers of agencies and other printers often need diverse products, and our high quality and level of service make us a great repeat vendor.
You can meet many event planners, ad agencies, marketing, and design firms, and small-format printers through networking events and other business group opportunities. You can also reach out to them directly to connect and nurture the relationship from scratch.
3. Maintain a Digital Presence
Many times, B2B clients find SpeedPro Studios by doing their own research. In their search for a large-format print provider, customers usually go online, so creating and maintaining a strong digital presence ensures that your Studio will be seen and give clients the information they need.
Make sure that your Studio information is loaded into Google My Business correctly so you show up in search engine results. You’ll need your address and phone number to be accurate for clients to reach you!
Social media is also a great place to market. Photo platforms like Instagram allow you to share pictures of recently completed projects, giving your business an online portfolio for clients to browse. LinkedIn is another great platform to occupy. There, you can search for and connect with business owners in your area who might need your services.
4. Wrap Your Vehicle
One of the most common products SpeedPro offers its customers is vinyl vehicle wraps—and SpeedPro Owners can use them too! Every SpeedPro franchisee needs a Studio vehicle to operate their company, whether it’s your personal car or one you purchase specifically for the business. We encourage every Owner to wrap their company vehicle in a SpeedPro-approved wrap to cost-effectively advertise their Studio.
The wrap should have your location, services, and SpeedPro branding. This way, as you drive around town to conduct sales calls and make deliveries, people are exposed to the brand and get to see SpeedPro’s workmanship for themselves.
5. Rely on Our National Marketing Support
At SpeedPro, we don’t expect Owners to do it alone. Part of the benefit of our franchising system is that our corporate team provides high-level support for things like marketing and sales.
As an Owner, you’ll contribute to our corporate marketing fund each month. These fees go toward the overarching sales and marketing systems we offer all franchisees and the tools we use to build our brand nationally. SpeedPro will support your marketing efforts in multiple ways, such as training, a Studio-specific website, and national advertising efforts.
We’ll also help you get your footing through the franchisee Ramp-Up Program, which helps you establish a local footprint. You’ll join networking groups and become involved in the local business community as you prepare to open your doors, then enjoy a local press event to celebrate your grand opening!
There are many ways to market your SpeedPro Studio. No matter which path you choose, our franchising team will help to support you so your business has the best opportunity to grow and thrive.
Ready to jumpstart your own large-format printing business? Request more information about the SpeedPro franchise opportunity today!