Many hopeful entrepreneurs are now searching for recession-resistant investment opportunities that can weather unexpected economic challenges, including an economic recession. While investing in a new franchise is always an important decision, it might feel even more daunting after an incredibly unpredictable year.

Despite economic downturns, the large-scale print industry continues to remain strong, providing innovative products. Here are some of the reasons why a large-format printing business like SpeedPro is a great recession-resistant business concept.

Recession-proof products

One of the main reasons large-format printing businesses are recession-resistant is because they sell products that are still needed throughout economic downturns. Advertising as a whole withstands economic challenges—as long as businesses exist, there will be a need for effective advertising!

Banners, large signs and window graphics are temporary advertising solutions that are ideal for a wide variety of essential businesses, including grocery stores, hardware shops and more. Even manufacturing plants utilize high-quality printed banners to showcase new changes in operations or to advertise their products. It’s been shown that advertisers and businesses that maintain or grow their ad spending often increase overall sales both during and after a recession.

It takes SpeedPro’s state-of-the-art large-format equipment and printing technology to create dynamic signage that sells, inspires and informs. In short, the printed material that can only be produced at SpeedPro locations is recession-resistant in and of itself, helping businesses market helpful products and services that people still very much need in spite of a challenging economic climate.

Cost-effective advertising opportunities

While advertising as a whole can generally weather the storm through economic downturns, businesses should be smart about their ad spend. One of the most effective ways to advertise is mobile advertising on cars, trucks and other vehicles. On average, wrap advertising costs as little as four cents per thousand impressions—that’s an amazing return on investment! When companies are looking to trim their ad budget but increase exposure, vehicle wraps are ideal!

SpeedPro’s large-format printing capabilities make quick work of any vehicle wrap project—we often cover entire fleets in our wraps. Our franchises are at the cutting edge of advertising, which is just another way our franchisees are able to generate revenue.

Operate as an essential business

Many B2B businesses are designated as “essential” businesses. B2B businesses support the operation of other businesses, and that includes the printing industry. SpeedPro locations are classified as an essential business. This designation is another safeguard against the effects of future economic downturns, giving our franchisees peace of mind they can continue their operations during in unprecedented situations.

Some businesses that are poised to succeed in spite of harsh economic conditions. The large-format printing industry is an excellent example of one of those businesses. By producing a high-quality product that’s both effective and affordable, SpeedPro owners support the success of other local businesses, even when the overall economy fluctuates.

Many franchisees find that owning a SpeedPro is win for themselves in terms of steady work, and a win for businesses who use our products and services. Interested in making a profit while you help your community? Reach out today to learn how you can do just that with your own SpeedPro location.

While the B2C (business-to-consumer) side of franchising gets a lot of attention, there’s an entire B2B (business-to-business) market that can be incredibly lucrative for franchise owners in certain industries—especially the print and advertising sector. At SpeedPro, our strong B2B relationships lay the foundation for a profitable business.

If you’re investing in a B2B franchise like SpeedPro, here are some of the key reasons you can generate stable profits through long-term relationships with other businesses.

B2B franchises have less competition

In terms of competition, the B2B market is significantly less competitive than B2C, simply because there are far few major players in the game. The business market is saturated with B2C companies, so entrepreneurs looking to invest in B2B opportunities find that it’s easier to establish relationships with clients that go far beyond a single transaction.

SpeedPro franchisees, specifically, know that they can hit the ground running. We provide incredible product quality that businesses won’t find anywhere else and reliable long-term partnerships, which keeps them coming back for more.

B2B franchises have high customer retention

When a business finds a vendor they like, they tend to stick with them over time because of the consistent quality, prices and established relationship. This often means that B2B franchises benefit from greater customer retention.

Businesses also know that they need to innovate in order to stay ahead of the competition. One key way they accomplish this is through dynamic advertising. SpeedPro franchisees enjoy high customer retention with the businesses they serve, primarily because those businesses have constantly changing advertising needs. There aren’t too many competitors who can handle large-format printing at the scale and quality you’ll find at SpeedPro! In other words, when you invest in your very own SpeedPro location, significant repeat business from your most valuable clients–other businesses–is often the “norm.”

B2B franchises withstand changing trends

Supply and demand in the B2C world generally follow shifting trends among customers. B2C businesses have to respond to these changing trends in order to stay competitive. However, in the B2B world, this is less of an issue. Businesses generally have standard needs that don’t change as frequently over time.

For B2B companies like SpeedPro, this stability is invaluable. You’ll know what to expect in terms of your workflow and profitability, since the businesses you serve will typically have the same goals, needs and operations.

B2B franchises are essential businesses

If there’s anything 2020 has shown business owners, it’s that you always need to prepare for the unexpected. The economic shutdown due to the global pandemic affected businesses large and small in a wide variety of industries. Businesses with a “non-essential” designation had to close or suspend operations, while businesses deemed “essential” could continue operations while making adjustments to conform with pandemic response protocol. Many B2B franchises have an “essential” designation, including businesses that support the operation of other businesses—that includes the printing industry.

What does that mean for a SpeedPro franchise? It means that you can continue your operations no matter what global challenges may arise in the future. You’re able to continuously contribute to your community and provide for yourself, even at times when the world is unpredictable.

Investing in a franchise is a big deal, whether it serves the B2B, B2C or a combination of the two. SpeedPro is a leader in technology and innovation in large-format printing, and other businesses know it. Our franchisees make an impact in their local business community and develop long-term relationships that result in stable income. Want to discover how a B2B business like SpeedPro is a smart investment? Reach out today to get started!