Many hopeful entrepreneurs are now searching for recession-resistant investment opportunities that can weather unexpected economic challenges, including an economic recession. While investing in a new franchise is always an important decision, it might feel even more daunting after an incredibly unpredictable year.
Despite economic downturns, the large-scale print industry continues to remain strong, providing innovative products. Here are some of the reasons why a large-format printing business like SpeedPro is a great recession-resistant business concept.
Recession-proof products
One of the main reasons large-format printing businesses are recession-resistant is because they sell products that are still needed throughout economic downturns. Advertising as a whole withstands economic challenges—as long as businesses exist, there will be a need for effective advertising!
Banners, large signs and window graphics are temporary advertising solutions that are ideal for a wide variety of essential businesses, including grocery stores, hardware shops and more. Even manufacturing plants utilize high-quality printed banners to showcase new changes in operations or to advertise their products. It’s been shown that advertisers and businesses that maintain or grow their ad spending often increase overall sales both during and after a recession.
It takes SpeedPro’s state-of-the-art large-format equipment and printing technology to create dynamic signage that sells, inspires and informs. In short, the printed material that can only be produced at SpeedPro locations is recession-resistant in and of itself, helping businesses market helpful products and services that people still very much need in spite of a challenging economic climate.
Cost-effective advertising opportunities
While advertising as a whole can generally weather the storm through economic downturns, businesses should be smart about their ad spend. One of the most effective ways to advertise is mobile advertising on cars, trucks and other vehicles. On average, wrap advertising costs as little as four cents per thousand impressions—that’s an amazing return on investment! When companies are looking to trim their ad budget but increase exposure, vehicle wraps are ideal!
SpeedPro’s large-format printing capabilities make quick work of any vehicle wrap project—we often cover entire fleets in our wraps. Our franchises are at the cutting edge of advertising, which is just another way our franchisees are able to generate revenue.
Operate as an essential business
Many B2B businesses are designated as “essential” businesses. B2B businesses support the operation of other businesses, and that includes the printing industry. SpeedPro locations are classified as an essential business. This designation is another safeguard against the effects of future economic downturns, giving our franchisees peace of mind they can continue their operations during in unprecedented situations.
Some businesses that are poised to succeed in spite of harsh economic conditions. The large-format printing industry is an excellent example of one of those businesses. By producing a high-quality product that’s both effective and affordable, SpeedPro owners support the success of other local businesses, even when the overall economy fluctuates.
Many franchisees find that owning a SpeedPro is win for themselves in terms of steady work, and a win for businesses who use our products and services. Interested in making a profit while you help your community? Reach out today to learn how you can do just that with your own SpeedPro location.