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Monthly Archives: June 2019

Why Businesses Are Investing in Wide-Format Printing

June 27, 2019

With a healthy economy comes competition across industries for consumers and workers. Wide-format printing businesses are enjoying these times and look forward to the days ahead because other businesses turn to them for solutions to attract customers and employees. SpeedPro Imaging studios, known for being solutions providers, are positioned well to capitalize on the demand for signage needs in their markets.

Offline Attention Grabbers

Although we live in a digital age, we rely on and take notice of a variety of signs every day. Businesses realize this and are investing in wide-format printing everywhere consumers are to grab their attention.

For example, out-of-home (OOH) advertising showed the most growth for non-internet media formats in 2018, including TV, radio, magazines and newspaper. In other words, spending by businesses on billboards, vehicle/fleet wraps, bench wraps, window graphics, banners and more is strong.

Online advertising is great when businesses want to go after specific demographics. But, OOH signage allows businesses to build brand recognition, be seen by a wider audience and attract customers they might miss out on otherwise. Brands become top-of-mind when consumers see advertising for them regularly and brand awareness grows.

Because consumers today spend so much time in front of screens, where they’re exposed to a plethora of digital ads, OOH advertisements stand out. This helps brands stand out from their competitors.

At the same time, OOH ads can be a strategic complement to businesses’ online marketing efforts and provide an impressive return on investment. For example, every dollar spent on OOH advertising generates an average of $5.97 on sales.

Endless Possibilities

Wide-format printing provides businesses with versatility and variety. From large-format graphics seen by millions of commuters on their way to and from work to vehicle wraps observed by pedestrians waiting for the light to change, wide-format printing solutions allow businesses to increase their presence in ways that other forms of media cannot.

Even at trade shows, businesses can stand out among their competitors with the right displays. Backdrops, table coverings and toppers, floor graphics, and other forms of signage will help catch the eyes of attendees.

Businesses, especially retailers, use windows graphics to entice consumers inside. Once in the store, customers can be encouraged to make purchases with an attractive and persuasive point of purchase displays.

Happy Employees are Productive Workers

Wide-format printing can be influential when attracting consumers, but businesses also use the versatile medium for help retaining employees, by keeping them engaged and happy. Businesses in the United States lose $550 billion each year just because workers don’t feel connected to their work environment. With the current tight labor market, businesses want to hang onto their valued employees as long as they can.

Depending on the workspace, companies use experiential design, wall murals, elevator wraps, floor graphics and directional signs to increase contentment, satisfaction, brand pride and other positive feelings at work. A well-designed office can boost productivity by 20 percent.

Why Businesses Invest in SpeedPro

Businesses turn to SpeedPro franchise owners for wide-format printing solutions because we work as true marketing partners, not just as another vendor. We are a part of each community where we have a franchise location – reputation means everything to us because we often rely on repeat business.

Because we’re a franchise, business owners can rely on us for consistent, high-quality work across the entire system of 150-plus studios in North America. As a franchise, we are able to utilize system-wide coordination in developing and delivering marketing materials anywhere in the United States.

We also have abundant resources to stay current with the latest trends pertaining to operations in the wide-format printing industry. Ongoing training and general business operations help each studio owner remain competitive and appealing to other businesses interested in wide-format printing solutions.

To learn more about SpeedPro’s appeal to other businesses for wide-format printing, visit our website.

Who Are Your Clients as a SpeedPro Franchise Owner?

June 17, 2019

More than four in 10 small-business owners cited cash flow as one of their top challenges.

Rightly so – ensuring you’re keeping cash on hand as you grow your business is critical to cover your operating expenses without dipping too much into reserve capital.

One way business owners can mitigate cash flow issues is by ensuring they’re able to diversify their client base, in line with the amount of revenue each segment brings their business – ideally on a consistent, ongoing basis.

SpeedPro franchisees operate within a simple, business-to-business (B2B) model that focuses on three primary client segments. These are your primary drivers of business growth. Here’s more information about each client group and how SpeedPro franchisees are able to work with them.

Corporate Marketing Departments

For many SpeedPro franchisees, corporate brands represent some of the most exciting and fun clients to work with. Many of the projects involve environmental graphics, event graphics and other large-scale projects that give studio owners the opportunity to flex their creative muscles.

Thanks to SpeedPro’s reputation for unmatched service and high-quality graphics, we get to serve the needs of everyone from small-business owners to Fortune 500 companies, government agencies, universities and more.

In fact, one SpeedPro studio owner worked with a local Rock Bottom Brewery, a brewpub with locations across the United States, to create window and wall graphics.

“Beer is obviously one of my passions, and [SpeedPro] was able to create new logos for us, create new prints to put up on the wall,” said Jason Simonson, General Manager at Rock Bottom Brewery. “It really just revitalized this restaurant.”

SpeedPro franchisees help businesses of varying sizes and in different industries find solutions while staying within their ideal timeframe and budget.

Advertising and Event Agencies

A level removed from the end client, many SpeedPro franchise owners work with agencies as a preferred vendor for wide-format graphics.

Most ad agencies, design firms and event marketing companies or event planners don’t have the technology or the know-how when it comes to creating large-scale graphics. As a result, they partner with SpeedPro studio owners to help them achieve their clients’ objectives.

“When I design something and come to SpeedPro, I know it’s going to look exactly how I want it to look,” explained Garret Spradlin, a marketing and design professional with DNM events. “And my client is getting exactly what I described.”

Clients turn to SpeedPro as a reliable, professional and efficient partner. And forming lasting relationships allows us to serve as the provider to the end clients.

Small-Format Printers

As a B2B concept, it’s important for studio owners to make their presence known within the local business community.

One of the best places to get started is by networking with small-format printers. These are vendors that create products like business cards, mailers and other items that fall outside SpeedPro’s core business model.

We partner with small-format printers and sign companies to be their back-end print provider. We serve as white-labeled providers of large-format graphics, due to our expertise in the space and ability to confidentially and professionally work on behalf of our clients’ end customers.

Similar to agency partners, small-format printers turn to SpeedPro studio owners projects they don’t have the capabilities or expertise to complete. These relationships often help kick-start your business as a SpeedPro franchisee.

Learn More about the SpeedPro Model

In addition to providing a simplified, B2B franchise model to aspiring entrepreneurs, SpeedPro also boasts an exceptional gross profit margin.

Learn more about how franchisees can generate up to 65 percent gross profit as a SpeedPro studio owner today.

SpeedPro Franchisee Project Spotlight: John and Stephanie Phelan

June 5, 2019

John and Stephanie Phelan recently had the opportunity to work alongside their son, Sean, who is a mechanical engineering student at the University of Michigan, providing the graphics to adorn an all-electric, formula-style racecar their son and his team had built from scratch for Michigan Electric Racing (MER).

It was a project that allowed them to stretch their technical and creative muscles as owners of SpeedPro Imaging North Shore, located in the northern suburbs of Chicago. And it’s a unique example of why the Phelans embraced the business in the first place.

A Business-to-Business Franchise Concept that Plays to the Couple’s Strengths

John had spent his career in a corporate setting focusing on international sales and marketing. Stephanie, meanwhile, had also worked in sales before her company had downsized her department, and she had then been a stay-at-home mom.

The pair eventually came to the realization that the entrepreneurial path was the best way forward.

“If we’re going to work for anyone, it might as well be for ourselves,” said John.

John and Stephanie had looked at different franchises and attended multiple discover days. SpeedPro stood out because of the blend of technology and creativity. John, specifically, had spent more than a decade with a leading international manufacturer of audio equipment, as well as a global tool manufacturer. Meanwhile, Stephanie had more of a creative background.

“I think that’s what SpeedPro is all about,” Stephanie explained. “There’s just a tremendous amount of technology and creativity that go into operating the business.”

The Michigan Electric Racing project showcases the pair’s skills as adept project managers and creative problem solvers.

Adding a Key Aesthetic Appeal to an Engineering Feat with Vehicle Graphics

The team at MER – formerly Michigan Hybrid Racing – design and build a formula-style racecar every year for a competition.

Since the Phelans’ son was part of this year’s team, the duo had the inside track for helping provide the graphics and decals for the vehicle.

However, the Phelans couldn’t simply wait for the team to build the car before they started designing the graphics.

“They originally sent us a mockup,” said John. “It had the sponsor logos and the racing stripes, and we worked with them from there.”

The car is hand-crafted from black carbon fiber elements. Any of the additional color on the racer is thanks to the graphics supplied by John and Stephanie.

The graphics that MER supplied the Phelans were created by a video game designer, so they were laid out in 3D renderings that a designer could manipulate and rotate. However, it was impossible to develop a flat file from which to print graphics using those designs.

Converting the 3D renderings into a flat file was one of the first steps for the Phelans in designing the graphics.

“That took quite a bit of work between their graphics team, our production manager and their sponsors,” John noted.

Another challenge that cropped up during the design stage was by virtue of the fact that the vehicle was a work in progress and many of the parts for the racecar were hand molded. As a result, some of the dimensions would change as the project moved along, which the Phelans then had to account for with their designs.

One workaround for the racing stripes, in particular, was printing them slightly larger than what they needed to be, so that when the Phelans went to apply them, they’d be able to trim them down by hand to fit properly.

“Installation took about nine hours,” Stephanie said. “And that’s mainly because they were still working on it, so we’d have to start and stop as pieces were installed or removed.”

The Phelans’ son had the honor of applying the final graphics to the car before the final unveiling.

A Project that Puts a Feather in the Phelans’ Cap

Although John and Stephanie have done projects in the field before, this was the first where they were somewhat in the dark as to what the final vehicle design would end up looking like. And their studio was roughly two states away.

“Even if you’re an hour away, a lot of the time you can run back to a SpeedPro studio and reprint or recut the design,” Stephanie noted. “This was really out there. There was no safety net”

At the same time, the pair were excited at the prospect of a fun project that would end up looking really cool. It ultimately ended up being a source of great pride for the whole family.

From a business perspective, the project also potentially opened the door to a new partnership with a small-format graphics provider.

“Their logo was missing from the car, so I went to look it up on their website and gave them a call,” said John. “I said, ‘If you ever need larger graphics, we can print at up to 74 inches and cut at 66 inches,’ and he responded that he was thinking about investing in a large-format printer but didn’t want to spend that much on equipment and would much rather work with us.”

So, while the MER racecar was a feel-good project, it also provided avenues for networking and growing their business.

To learn more SpeedPro Imaging franchising, download our information packet here.