More than four in 10 small-business owners cited cash flow as one of their top challenges.
Rightly so – ensuring you’re keeping cash on hand as you grow your business is critical to cover your operating expenses without dipping too much into reserve capital.
One way business owners can mitigate cash flow issues is by ensuring they’re able to diversify their client base, in line with the amount of revenue each segment brings their business – ideally on a consistent, ongoing basis.
SpeedPro franchisees operate within a simple, business-to-business (B2B) model that focuses on three primary client segments. These are your primary drivers of business growth. Here’s more information about each client group and how SpeedPro franchisees are able to work with them.
Corporate Marketing Departments
For many SpeedPro franchisees, corporate brands represent some of the most exciting and fun clients to work with. Many of the projects involve environmental graphics, event graphics and other large-scale projects that give studio owners the opportunity to flex their creative muscles.
Thanks to SpeedPro’s reputation for unmatched service and high-quality graphics, we get to serve the needs of everyone from small-business owners to Fortune 500 companies, government agencies, universities and more.
In fact, one SpeedPro studio owner worked with a local Rock Bottom Brewery, a brewpub with locations across the United States, to create window and wall graphics.
“Beer is obviously one of my passions, and [SpeedPro] was able to create new logos for us, create new prints to put up on the wall,” said Jason Simonson, General Manager at Rock Bottom Brewery. “It really just revitalized this restaurant.”
SpeedPro franchisees help businesses of varying sizes and in different industries find solutions while staying within their ideal timeframe and budget.
Advertising and Event Agencies
A level removed from the end client, many SpeedPro franchise owners work with agencies as a preferred vendor for wide-format graphics.
Most ad agencies, design firms and event marketing companies or event planners don’t have the technology or the know-how when it comes to creating large-scale graphics. As a result, they partner with SpeedPro studio owners to help them achieve their clients’ objectives.
“When I design something and come to SpeedPro, I know it’s going to look exactly how I want it to look,” explained Garret Spradlin, a marketing and design professional with DNM events. “And my client is getting exactly what I described.”
Clients turn to SpeedPro as a reliable, professional and efficient partner. And forming lasting relationships allows us to serve as the provider to the end clients.
As a B2B concept, it’s important for studio owners to make their presence known within the local business community.
One of the best places to get started is by networking with small-format printers. These are vendors that create products like business cards, mailers and other items that fall outside SpeedPro’s core business model.
We partner with small-format printers and sign companies to be their back-end print provider. We serve as white-labeled providers of large-format graphics, due to our expertise in the space and ability to confidentially and professionally work on behalf of our clients’ end customers.
Similar to agency partners, small-format printers turn to SpeedPro studio owners projects they don’t have the capabilities or expertise to complete. These relationships often help kick-start your business as a SpeedPro franchisee.
Learn More about the SpeedPro Model
In addition to providing a simplified, B2B franchise model to aspiring entrepreneurs, SpeedPro also boasts an exceptional gross profit margin.
Learn more about how franchisees can generate up to 65 percent gross profit as a SpeedPro studio owner today.