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Monthly Archives: February 2022

Explore SpeedPro’s Diverse Verticals

February 21, 2022

All types of businesses need wide-format print products. When you think of them, a few large ones might come to mind, such as event planners. But dig a little deeper, and you’ll discover there are so many more client segments waiting to be tapped!

SpeedPro’s diverse client verticals allow our owners to tap into multiple growing segments at once. Not only does this provide ample opportunity for growth and cash flow stability, it also protects our studios from major industry changes. As a SpeedPro owner, your eggs are in multiple clients baskets that have both high potential and are repeatable!

Once your franchise opens for business, you’ll get to choose which client segments you target.

10 of SpeedPro’s target customers

While we focus exclusively on B2B clients requiring customized, wide-format print projects, the client pool is not small! Here are just 10 of the possible client verticals you might work with through your SpeedPro studio.

  1. Marketing & advertising agencies: The largest segment of customers SpeedPro works with fall under the marketing and advertising umbrella. These clients work with their own customers to connect them with the products and services needed to market their businesses. Because most of these agencies do not have their own wide-format printing equipment, they turn to us to provide banners, window graphics, trade show displays and more. This customer segment provides ample opportunity for repeat business and can help a SpeedPro studio grow significantly.
  2. Small-format printers & sign companies: SpeedPro studios also often work with small-format print and sign companies as a white-label provider of wide-format printing. These relationships are often reciprocal—each side can provide a unique set of products to the other’s customers. Because SpeedPro does not provide small-format print products, we are not competitors to these companies and actually help expand their service line.
  3. Construction: Construction companies have a variety of wide-format print needs. These companies often have a fleet of vehicles that require professional vehicle wraps. They also typically erect large, branded signs at construction sites for both safety and informative purposes.
  4. Events & convention services: Companies that provide event and convention services, like event planners, as well as organizations that routinely host events need large-format printing. Product needs for this segment often include environmental graphics like banners, flags and window graphics. These companies may also require branded indoor signage and trade show displays.
  5. Schools & universities: Educational institutions may have a variety of needs met by the large-format printing industry. Banners and displays serve events and recreational programming. Schools may improve their interior atmosphere through wall murals and other graphics. Other signage is useful for temporary programs and wayfinding on larger campuses.
  6. Real estate: Local real estate agencies use large-format print products to attract passersby to their properties. Real estate signs, pop-up banners and flags are some of the most commonly used, whether long-term or for temporary events like open houses.
  7. Food service: Restaurants and food service companies may require a wide variety of large-format signage, depending on the establishment. Wall murals and window and floor graphics are some of the most common products in this industry. Other banners and large signs may serve a purpose during events and promotional periods.
  8. Retail & consumer products: Retail companies are some of the largest users of large-format print products. Stores often use window and floor graphics to brand their businesses and showcase promotions. Retail graphics help with wayfinding and product information. Point-of-purchase displays are also common.
  9. Sports & recreation: Organizations that host popular events in the sports and recreation industry require large graphics to increase attendance. These companies often need unique banners, event graphics, flags and many more eye-catching signs for each event.
  10. Transportation: Transportation companies most often require vehicle fleet wraps to create a consistent branding experience. However, companies that operate out of an office location may need additional forms of large-format signage.

The client segments SpeedPro serves extend far beyond these 10. B2B companies across almost every industry need high-quality, professionally installed print products and signage. By forging lasting partnerships with our clients’ organizations, SpeedPro studios lock in repeat business and enjoy diverse profit areas.

Ready to learn more about SpeedPro’s industry-leading print franchise opportunity? Contact us to get started, and a representative will be in touch!

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4 Trends Supporting SpeedPro Growth

February 10, 2022

As a prospective SpeedPro franchisee, you want to be certain that there’s a future for your business. Assessing trends in the wide-format printing industry is critical to understanding how SpeedPro is poised to grow and evolve over time.

Fortunately, SpeedPro’s business model is both innovative and market-leading. We have our fingers on the pulse of macro industry trends that are expected to drive growth among our many product lines. Take a closer look at a few key trends we believe support SpeedPro’s bright future as an essential franchise business opportunity.

Out-of-home advertising

Today’s marketing and advertising professionals are balancing highly targeted digital ads with broad-reaching out-of-home (OOH) advertisements. Large in size and highly visible, OOH ads are seen by thousands of passersby each day. Wall murals, billboards, banners and vehicle wraps improve brand recognition and have the potential to capture new customers.

As a large-format printing franchise, SpeedPro is perfectly aligned with the growing OOH advertising trend. Rather than cater to small-format product lines like business cards and letterhead, our business provides quality, large-scale products designed to be seen by millions. With our name established in the industry, we’re ready to capture more customers as they increasingly turn to OOH advertising.

Smaller print runs

Wide-format print customers – generally businesses like marketing firms, advertising agencies, universities, corporations and such – are less likely to purchase bulk print products. Instead, they’re more likely to need a handful of projects that are highly customized. In the past, mass customization on small print runs was not cost-effective for the printer or the customer. Thanks to changing technologies, however, small print runs are both possible and reasonable in terms of cost.

SpeedPro studios are well positioned to meet the demand for highly customized, smaller print needs. Our clients may request a single wall mural or vehicle wraps for an entire fleet. Our business model is set up to meet those needs and produce high-quality graphics on a smaller scale without charging exorbitant prices or reducing our owners’ profit margins.

Demand for sustainability

Sustainability is a growing point of focus across all industries. B2B customers are factoring green production into their decision to purchase. The printing industry has begun shifting to more sustainable printing materials, including eco-friendly inks like latex and water-based solutions.

The demand for sustainability has also extended into an expectation for more sustainable substrates. Instead of erecting PVC-based signage, customers are opting for greener materials, like PVC-free vinyl, textiles and paper products. This demand is driving growth in UV printing technologies. UV printers are capable of printing directly onto a wider range of substrates, giving large-format printers more flexibility in the sustainable products they offer.

SpeedPro stays on top of the industry’s cutting-edge products, including inks and printers. By introducing these technologies to our studio owners, we enable you to take advantage of the growth and demand for sustainable printing.

Surface printing options expand

Changes in print technology have expanded the role wide-format printing plays in the print franchise industry. High-efficiency printers paired with new types of inks have allowed for more diversity in printing substrates. Today, nearly every surface can be printed on, including textiles, glass and wood. This gives customers far greater choice when selecting the print medium for their project.

It also gives SpeedPro owners the opportunity to home in on and promote cost-effective substrates. As printing technology makes it easier to transform nearly any surface into a well-designed, printed message, in-house costs will continue to drop. SpeedPro studios can offer a greater product selection with lower overhead, less waste and higher profit margins.

Rather than fight changing tides, SpeedPro remains flexible, innovative and evolving as trends emerge and shift in the printing industry. This is how we’ve remained at the cutting edge of wide-format print franchising for decades—and how we will continue to do so. By joining the SpeedPro family, you’ll get access to our decades of experience and the industry insights that will shape our future.

Learn more about the SpeedPro franchise opportunity today by filling out our contact form. We’ll be in touch to discuss our Great. Big. Opportunity!

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Who is the Ideal SpeedPro Franchisee?

February 1, 2022

SpeedPro studio owners across the nation come from a wide variety of backgrounds. You don’t need printing experience to be successful in our franchise model! Instead, we look for a few key traits in prospective franchisees that let us know you’ll be a driven, creative and collaborative owner.

If you’re considering investing in your own SpeedPro studio, take a look at the characteristics of our ideal franchisee.

Leader

First and foremost, SpeedPro studio owners must be great leaders. Whether your team stays small or multiplies over the years, your staff will need a leader they trust and respect. Our ideal franchisee has good leadership skills, is able to manage a team of employees, and works diligently to keep the studio running smoothly.

Business-minded

Experience in printing isn’t required to own a SpeedPro, but business experience is very important. In order for your studio to be successful, you need to have some experience in sales and business operations. You should understand what it takes to keep a business profitable and be prepared to make the “tough decisions” that help it flourish.

One key characteristic is the ability to seek out relationship-building opportunities like the chamber, civic organizations, and the like, and use these relationships to build your business over time. As a business-to-business (B2B) franchise model, not a business-to-consumer (B2C) model, our owners routinely meet with presidents, executive, directors, managers and more to understand their needs and how SpeedPro can exceed their expectations.

Problem solver

SpeedPro doesn’t just provide a service to clients. We create solutions. Therefore, problem-solving abilities are necessary on all levels of the business. Not only will you need to direct your team to solve problems to meet customers’ needs, you’ll also need to solve problems to keep your business running.

SpeedPro owners are a tightly-connected network of like-minded peers, and this network proactively seeks to help its owners when a need arises. Need a special substrate and your supplier is out of stock? Contact another studio owner who can help.

Creative

Creative products require creative thinkers! SpeedPro owners need to lead the charge in terms of creativity in order to deliver top-notch service to customers. From product suggestions to professional installation, thinking outside of the box for unique solutions sets SpeedPro apart.

Driven

Running a business can be challenging. SpeedPro owners need tenacity and drive in order to overcome hurdles and build a thriving studio. No matter what business ownership throws at you, you should be ready to push through to the other side!

Growth-minded

Although most SpeedPro studios open with a small staff and few clients, the goal is to grow. The large-format printing industry is growing at an exponential pace, and driven owners have the ability to grow along with it! Our ideal franchisee will be able to set goals for growth and implement strategies to achieve them.

Invests in the business

The investment you make when you first buy your SpeedPro studio is only step one. After that day, you should be making consistent investments in the business to help it grow and stay profitable. These investments are not only monetary—investments of time and energy are also critical to the SpeedPro way. This is not a “set it and forget it” type of venture!

Amiable and approachable

A big part of running a SpeedPro studio is networking and meeting with potential clients. For this reason, SpeedPro franchisees must be amiable and pleasant to work with. If you’re a “people person,” the day-to-day operation of your studio will be much easier and more successful!

Collaborative

At SpeedPro, we like to say we don’t merely provide a product—we build partnerships with customers. Our studios serve as an extension of our customers’ marketing and advertising teams, helping them find the perfect solution to their print and signage problems. SpeedPro owners must excel at working as part of a team and collaborating with their internal staff and clients to get the job done.

Follows the model

The SpeedPro model has been perfected over decades to position each and every studio for success. Using our training, tools, recommended equipment and streamlined processes, owners without a shred of printing experience can build a mini empire in their region.

Owners do get the freedom to grow their SpeedPro studio in the direction they choose—for example, targeting certain customer segments. However, we expect each owner to rely on the built-in operational model we provide when you’re serving clients.

The SpeedPro franchise opportunity is a great fit for entrepreneurs who love networking with clients, developing relationships and staying on the cutting edge. Between your skills and experience and our proven business model, you’ll be prepared to serve your territory in exciting ways!

If you’re interested in becoming a SpeedPro studio owner, fill out our contact form online. A representative will be in touch to get you started on the journey to ownership!

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