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Why Businesses Are Investing in Wide-Format Printing

June 27, 2019

With a healthy economy comes competition across industries for consumers and workers. Wide-format printing businesses are enjoying these times and look forward to the days ahead because other businesses turn to them for solutions to attract customers and employees. SpeedPro Imaging studios, known for being solutions providers, are positioned well to capitalize on the demand for signage needs in their markets.

Offline Attention Grabbers

Although we live in a digital age, we rely on and take notice of a variety of signs every day. Businesses realize this and are investing in wide-format printing everywhere consumers are to grab their attention.

For example, out-of-home (OOH) advertising showed the most growth for non-internet media formats in 2018, including TV, radio, magazines and newspaper. In other words, spending by businesses on billboards, vehicle/fleet wraps, bench wraps, window graphics, banners and more is strong.

Online advertising is great when businesses want to go after specific demographics. But, OOH signage allows businesses to build brand recognition, be seen by a wider audience and attract customers they might miss out on otherwise. Brands become top-of-mind when consumers see advertising for them regularly and brand awareness grows.

Because consumers today spend so much time in front of screens, where they’re exposed to a plethora of digital ads, OOH advertisements stand out. This helps brands stand out from their competitors.

At the same time, OOH ads can be a strategic complement to businesses’ online marketing efforts and provide an impressive return on investment. For example, every dollar spent on OOH advertising generates an average of $5.97 on sales.

Endless Possibilities

Wide-format printing provides businesses with versatility and variety. From large-format graphics seen by millions of commuters on their way to and from work to vehicle wraps observed by pedestrians waiting for the light to change, wide-format printing solutions allow businesses to increase their presence in ways that other forms of media cannot.

Even at trade shows, businesses can stand out among their competitors with the right displays. Backdrops, table coverings and toppers, floor graphics, and other forms of signage will help catch the eyes of attendees.

Businesses, especially retailers, use windows graphics to entice consumers inside. Once in the store, customers can be encouraged to make purchases with an attractive and persuasive point of purchase displays.

Happy Employees are Productive Workers

Wide-format printing can be influential when attracting consumers, but businesses also use the versatile medium for help retaining employees, by keeping them engaged and happy. Businesses in the United States lose $550 billion each year just because workers don’t feel connected to their work environment. With the current tight labor market, businesses want to hang onto their valued employees as long as they can.

Depending on the workspace, companies use experiential design, wall murals, elevator wraps, floor graphics and directional signs to increase contentment, satisfaction, brand pride and other positive feelings at work. A well-designed office can boost productivity by 20 percent.

Why Businesses Invest in SpeedPro

Businesses turn to SpeedPro franchise owners for wide-format printing solutions because we work as true marketing partners, not just as another vendor. We are a part of each community where we have a franchise location – reputation means everything to us because we often rely on repeat business.

Because we’re a franchise, business owners can rely on us for consistent, high-quality work across the entire system of 150-plus studios in North America. As a franchise, we are able to utilize system-wide coordination in developing and delivering marketing materials anywhere in the United States.

We also have abundant resources to stay current with the latest trends pertaining to operations in the wide-format printing industry. Ongoing training and general business operations help each studio owner remain competitive and appealing to other businesses interested in wide-format printing solutions.

To learn more about SpeedPro’s appeal to other businesses for wide-format printing, visit our website.

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