While the B2C (business-to-consumer) side of franchising gets a lot of attention, there’s an entire B2B (business-to-business) market that can be incredibly lucrative for franchise owners in certain industries—especially the print and advertising sector. At SpeedPro, our strong B2B relationships lay the foundation for a profitable business.
If you’re investing in a B2B franchise like SpeedPro, here are some of the key reasons you can generate stable profits through long-term relationships with other businesses.
B2B franchises have less competition
In terms of competition, the B2B market is significantly less competitive than B2C, simply because there are far few major players in the game. The business market is saturated with B2C companies, so entrepreneurs looking to invest in B2B opportunities find that it’s easier to establish relationships with clients that go far beyond a single transaction.
SpeedPro franchisees, specifically, know that they can hit the ground running. We provide incredible product quality that businesses won’t find anywhere else and reliable long-term partnerships, which keeps them coming back for more.
B2B franchises have high customer retention
When a business finds a vendor they like, they tend to stick with them over time because of the consistent quality, prices and established relationship. This often means that B2B franchises benefit from greater customer retention.
Businesses also know that they need to innovate in order to stay ahead of the competition. One key way they accomplish this is through dynamic advertising. SpeedPro franchisees enjoy high customer retention with the businesses they serve, primarily because those businesses have constantly changing advertising needs. There aren’t too many competitors who can handle large-format printing at the scale and quality you’ll find at SpeedPro! In other words, when you invest in your very own SpeedPro location, significant repeat business from your most valuable clients–other businesses–is often the “norm.”
B2B franchises withstand changing trends
Supply and demand in the B2C world generally follow shifting trends among customers. B2C businesses have to respond to these changing trends in order to stay competitive. However, in the B2B world, this is less of an issue. Businesses generally have standard needs that don’t change as frequently over time.
For B2B companies like SpeedPro, this stability is invaluable. You’ll know what to expect in terms of your workflow and profitability, since the businesses you serve will typically have the same goals, needs and operations.
B2B franchises are essential businesses
If there’s anything 2020 has shown business owners, it’s that you always need to prepare for the unexpected. The economic shutdown due to the global pandemic affected businesses large and small in a wide variety of industries. Businesses with a “non-essential” designation had to close or suspend operations, while businesses deemed “essential” could continue operations while making adjustments to conform with pandemic response protocol. Many B2B franchises have an “essential” designation, including businesses that support the operation of other businesses—that includes the printing industry.
What does that mean for a SpeedPro franchise? It means that you can continue your operations no matter what global challenges may arise in the future. You’re able to continuously contribute to your community and provide for yourself, even at times when the world is unpredictable.
Investing in a franchise is a big deal, whether it serves the B2B, B2C or a combination of the two. SpeedPro is a leader in technology and innovation in large-format printing, and other businesses know it. Our franchisees make an impact in their local business community and develop long-term relationships that result in stable income. Want to discover how a B2B business like SpeedPro is a smart investment? Reach out today to get started!