Because SpeedPro is a B2B business, maintaining meaningful partnerships with clients is key to our success. Our most successful owners turn every interaction into an opportunity, whether they’re at a networking event or collaborating on a project in the studio.
Here are our top three tips to give your business an edge when it comes to forming meaningful partnerships, with local businesses.
1. Networking
Local businesses from small, family-run operations to Fortune 500 companies are potential clients for SpeedPro studios. Since many of these clients need multiple projects over time, our owners are able to develop consistent, repeat business.
Networking is one of the best ways to build a stable yet diverse pool of clients when operating a B2B business. While some people are naturally great at networking, even introverts need to give it a shot. All it really takes is getting out and doing it.
Some ideas of where to start networking locally include:
Local Chamber of Commerce
Becoming a member of the area Chamber of Commerce is a must-do! But, don’t just join – be an active participant. Chamber meetings and events are a great way to get an introduction to local business owners in your community and showcase your studio’s offerings.
For example, SpeedPro is a member of the United States Hispanic Chamber of Commerce. This organization focuses on supporting growth and new business development for small businesses and even franchisees operated by Hispanic owners.
Noncompetitive Businesses
Team up with local business owners to host special events or mixers. You could also collaborate on presentations at networking events if you serve complementary industries. (Hint: you might met someone at the Chamber who wants to do this with you)
Churches and Non-Profits
If you’re a member of a church or any local non-profit organizations, make it a point to attend social events. You never know where or when you can meet a connection that can bring long-term business to you!
2. Online presence
An up-to-date social media page gives any business in any industry more credibility. It also allows you to talk directly to your clients, many of whom are local business owners just like you. You can leverage the power of social media to ask for a sale upfront, but it’s often more effective to develop relationships over time.
Use your social media page to communicate the values and company culture you espouse. SpeedPro owners know the value of engaging with their audience with regular posts and always responding to comments and messages. You never know what a direct message could lead to! Nurturing relationships, even over the internet, helps you build a loyal community that directly contributes to ongoing sales over time.
3. Maintain a collaborative spirit
Our most successful SpeedPro owners bring a collaborative spirit to every client relationship. We work hard to create effective printed materials by developing a deep understanding of our clients’ needs, gaining knowledge of the goals of every printed project and being responsive to any questions they may have. We believe in open communication and collaboration. It’s the best way to make clients a part of the printing process every step of the way, contributing to ongoing customer loyalty.
The success of any business relies on long-term client relationships. Using each sale to build a relationship and encourage repeat business is crucial for your business’s bottom line. Strong partnerships allow your franchise to scale, giving you the opportunity to reach even more clients and giving your business a greater impact in a timeframe that’s comfortable for you. From mom-and-pop businesses to corporations and non-profit organizations, take time to build a partnership with every customer and enjoy the stability of reliable, repeat business.
Interested in learning more about the benefits of operating a SpeedPro studio? Visit our website and get started today.