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5 Ways to Market Your SpeedPro Franchise

May 3, 2022

A large portion of SpeedPro’s business comes from clients looking for unique ways to enhance their marketing and advertising efforts through high-quality, wide-format signage. But in order to help those clients, SpeedPro Studio Owners need to do some marketing and advertising themselves!

A robust marketing strategy is critical to each one of our Studio’s success. Paired with our corporate marketing support platform, your local efforts will draw in new customers and help make SpeedPro an industry leader. New franchisees and established SpeedPro franchisees market their Studios in these and other ways.

1. The Local Chamber of Commerce

SpeedPro is a B2B business, meaning we only cater to the needs of other businesses and organizations. There are few better ways to meet and network with the businesses in your area than to join your local chamber of commerce.

Chamber of Commerce organizations offer national, state-wide, and regional business membership, typically for a fee. In exchange, these Chambers provide plenty of opportunities for networking and advertising. They often host regular events where you can meet other entrepreneurs, sell your services, and trade advice on business ownership. One contact you meet at your Chamber of Commerce could turn into a stream of referral business!

2. Network with Small-format Printers and Ad Agencies

Aside from working with organizations’ marketing departments directly, SpeedPro franchise Owners also serve ad agencies and small-format printers with white label print products. We’re not a competitor to these companies; instead, we help expand their offerings!

Building meaningful connections with these types of companies can go a long way in growing a business-to-business franchise. Clients and customers of agencies and other printers often need diverse products, and our high quality and level of service make us a great repeat vendor.

You can meet many event planners, ad agencies, marketing, and design firms, and small-format printers through networking events and other business group opportunities. You can also reach out to them directly to connect and nurture the relationship from scratch.

3. Maintain a Digital Presence

Many times, B2B clients find SpeedPro Studios by doing their own research. In their search for a large-format print provider, customers usually go online, so creating and maintaining a strong digital presence ensures that your Studio will be seen and give clients the information they need.

Make sure that your Studio information is loaded into Google My Business correctly so you show up in search engine results. You’ll need your address and phone number to be accurate for clients to reach you!

Social media is also a great place to market. Photo platforms like Instagram allow you to share pictures of recently completed projects, giving your business an online portfolio for clients to browse. LinkedIn is another great platform to occupy. There, you can search for and connect with business owners in your area who might need your services.

4. Wrap Your Vehicle

One of the most common products SpeedPro offers its customers is vinyl vehicle wraps—and SpeedPro Owners can use them too! Every SpeedPro franchisee needs a Studio vehicle to operate their company, whether it’s your personal car or one you purchase specifically for the business. We encourage every Owner to wrap their company vehicle in a SpeedPro-approved wrap to cost-effectively advertise their Studio.

The wrap should have your location, services, and SpeedPro branding. This way, as you drive around town to conduct sales calls and make deliveries, people are exposed to the brand and get to see SpeedPro’s workmanship for themselves.

5. Rely on Our National Marketing Support

At SpeedPro, we don’t expect Owners to do it alone. Part of the benefit of our franchising system is that our corporate team provides high-level support for things like marketing and sales.

As an Owner, you’ll contribute to our corporate marketing fund each month. These fees go toward the overarching sales and marketing systems we offer all franchisees and the tools we use to build our brand nationally. SpeedPro will support your marketing efforts in multiple ways, such as training, a Studio-specific website, and national advertising efforts.

We’ll also help you get your footing through the franchisee Ramp-Up Program, which helps you establish a local footprint. You’ll join networking groups and become involved in the local business community as you prepare to open your doors, then enjoy a local press event to celebrate your grand opening!

There are many ways to market your SpeedPro Studio. No matter which path you choose, our franchising team will help to support you so your business has the best opportunity to grow and thrive.

Ready to jumpstart your own large-format printing business? Request more information about the SpeedPro franchise opportunity today!


The Growth of the Vehicle Wrap Industry

November 4, 2021

One of the first questions any franchisee should ask about a potential investment is, “How stable is the market?” If customers aren’t interested in the products and services a business offers, that business is not viable!

At SpeedPro, we’re confident in the market demand for our large-format print products—now and looking into the future. Take, for example, the demand for vehicle wraps, one of our most sought-after and popular large-format product offering. SpeedPro studios serve as local providers of custom, high-quality graphics for vehicles large and small.

Thanks to recent and forecasted growth in this industry, potential SpeedPro studio owners can rest assured there will be customers to serve.

Anyone hungry?

Recent and future industry growth

The vehicle wrap industry includes both consumer- and business-facing demand for full, partial and spot film application on vehicles. In most cases vehicle wraps are used for advertising and brand marketing purposes. Businesses large and small utilize vehicle wraps to turn their passenger vehicles, delivery vans, freight trucks or entire fleets into “mobile billboards.”

The growth of the vehicle wrap industry is hard to ignore. In 2020, the global industry was valued at $4 billion. Between 2021 and 2028, it’s expected to grow at a compound annual growth rate (CAGR) of 22.4%. This means by 2028, the global vehicle wrap industry is estimated to reach $19.7 billion!

Many things are driving this growth. First and foremost, vehicle wraps are a cost-effective and efficient method of changing a vehicle’s appearance. Wraps are lower in cost compared to vehicle paint and actually protect the vehicle’s finish beneath.

Growth in the signs and graphics industry as well as growing demand for mobile advertising are also helping to fuel the market. More customers are seeking custom wraps on light-duty vehicles like cars. However, heavy-duty vehicle wraps are still strong industry players, given their use in advertising.

In short, the demand for vehicle wraps is increasing. Companies that provide custom wraps for a range of vehicle types are well-positioned to benefit from this industry’s growth in the coming years.

Why businesses choose vehicle wraps

A large portion of the industry’s growth is due to more and more businesses learning about the benefits vehicle wraps have to offer. Here are some of the main reasons companies are investing in vehicle wraps.

  • High recall rate: Mobile advertising is extremely effective at catching and holding customers’ attention. Vehicle wraps produce a high recall rate, with 97% of viewers recalling ads they saw on trucks and service vehicles. Well-designed and high-quality wraps are eye-catching and memorable on the road, helping to improve brand awareness.
  • Cost-effective: Being on the road, vehicle wraps are seen by thousands of people each day. However, they don’t cost nearly as much as billboards or other forms of advertising that produce high reach do. Vehicle wraps actually have the lowest cost per impression in all of advertising! What’s more, businesses only have to invest in a wrap once—there’s no ongoing costs or rentable ad space.
  • Adaptable advertising: Mobile advertising is critical in a market where more people are staying at home and shopping online. Businesses need new ways to grab customers’ attention. Vehicle graphics can be seen parked on the street, on the road while customers run errands or drive to work and many more places.
  • Versatile: Wraps are not only for fleet vehicles or man-with-a-van businesses. An everyday passenger car can be wrapped with company branding to raise awareness in the same way an 18-wheeler can. Wraps can also be customized to cover some or all of the vehicle, regardless of its shape and size. 
  • Professionalism: Professionally designed, full vehicle wraps make an impression and clearly communicate messages to customers. Wrapped delivery and service vehicles also make it clear to customers who’s showing up at their home or place or work. Professionalism leaves a lasting impression on new and returning customers.
Store my clutter, please!

Vehicle wraps present SpeedPro owners with Great. Big. Opportunity.

SpeedPro has been in the vehicle wrap business for years. Our experience, leading-edge technology and high-quality materials give us a leg up on the competition in this growing market.

Vehicle wrapping is not something just anyone can do, either. The installation of vinyl vehicle wraps requires experience and precision—two things SpeedPro studios offer! B2B customers choose SpeedPro because they know our studios produce stellar graphics and long-lasting vehicular advertising.

What’s more, the materials for vehicle wraps are cost-effective, leading to high margins for studio owners. Whether your studio produces full or partial wraps, window coverings or spot graphics for local businesses, you’ll benefit from low overhead and high profits.

Want to learn more about the opportunities to be found in vehicle wraps and other wide-format print products? Fill out the SpeedPro contact form. A representative will be in contact about our rapidly growing franchise opportunity.

Even transportation can be colorful and fun!