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Blog Archives

Wide-Format Printing and the Real Estate Industry

March 14, 2023

Spring is known for being the hottest season in real estate. During this time of year, buyers and sellers are hyper-focused on the market, and construction begins on new properties. In order to capitalize on this busy season, real estate professionals need partners in the large-format printing industry like SpeedPro.

There are tons of print and graphic opportunities to be found in the real estate industry. SpeedPro Studios often find themselves handling orders that support realtors, construction teams and property managers. As you grow your SpeedPro business, real estate could be a lucrative sector!

Enjoy diverse revenue streams

Real estate and its related industries are extremely valuable to businesses like SpeedPro because they offer a wide range of revenue streams. There are many different types of real estate professionals, each with their own unique needs and sales cycles. This means SpeedPro Studios can diversify their income through different product and customer types.

Consider some of the most common large-format printing applications across real estate sectors.

  • Home realtors: Real estate agents and realtors rely on large-format printing to attract buyers to their for-sale properties. Print marketing is still extremely valuable in the homebuying market, but signage needs to be large and high-quality in order to get noticed. Realtors often turn to SpeedPro for yard signs, open house signs, directional signage, banners and flags. They may even need large-format graphics to advertise their real estate agencies, including window graphics, office signage and trade show displays.
  • Architects: Architects and engineers are critical in the real estate development process. These companies, too, need wide-format printing to conduct their businesses. Blueprints often need to be printed on a large scale to ensure accuracy and clarity of the property’s details. If a property needs to go through a public hearing process, architects will often commission large-scale construction renderings and plans to present. These large-format products need to be durable and printed with precision.
  • Construction companies: Once a real estate property is underway, the company in charge of construction will need large-format signage. Construction crews often purchase banners and custom barricade signs to inform the public about what they’re building behind the gates. Large signage may also be needed to convey safety information. Additionally, construction crews are more likely to rely on vehicle wraps to quickly identify and advertise their fleet vehicles.
  • Developers and property managers: Developers and property managers will also require large-format graphics to both advertise and decorate their real estate properties. Banners, window graphics and other exterior signage help them announce upcoming properties and leasing opportunities in the neighborhood. For offices or multifamily apartments, owners and managers might need directional signage, elevator wraps, indoor and outdoor signage and floor graphicsto enhance the resident or tenant experience.

There are so many options when it comes to large-format signage and graphics for real estate. Whether it’s a one-person real estate agency or a national construction company, SpeedPro helps these clients communicate effectively through Great. Big. Graphics.

Real estate is ongoing

The other main benefit of producing real estate signage is the industry isn’t going anywhere. Even though the housing and leasing markets fluctuate, there are always people looking to buy and sell homes, lease offices and design and construct new buildings.

Even better, the cycles for these industry sectors are typically staggered. Even if the housing market is slow, engineers and construction crews might be breaking ground on a new office complex that will deliver in a few years. Because of the range of organizations in real estate, there are ample opportunities out there.

Serve your real estate market with SpeedPro

If you’re an eager entrepreneur who’s interested in launching a business with diverse customer verticals and high profit margins, consider investing in SpeedPro. Our large-format printing franchise serves the real estate industry and beyond with signage, window graphics, vehicle wraps and much more. Learn more about our franchise system and reach out to get started!

A World Full of Large-Format Graphics

February 1, 2023

Most people have never heard the term “large-format printing” before. If you were to ask someone on the street, they probably wouldn’t be able to give you the definition. However, everyone has encountered large-format printing in their day-to-day life. You may not have realized, but your environment is full of large-format graphics!

It’s this prevalence of large-format printing that makes franchise businesses like SpeedPro so appealing. Once entrepreneurs understand what the concept means, they realize just how vast the market really is. Investing in a SpeedPro wide-format printing Studio means tapping into an entire world of sales potential.

Large graphics are all around you

When you really think about it, you’ll realize that large-format graphics are everywhere. You can’t drive down the street, visit your favorite coffee shop, or go into work without seeing some kind of large, printed design. Whether they’re on vinyl, glass, wood, or wallpaper, large-format graphics have been carefully designed and installed almost everywhere you go. You’re exposed to hundreds—maybe thousands—of large-format graphics every single week.

By definition, large- or wide-format printing involves products printed at a large scale, usually between 64 and 120 inches. These products cannot be produced on standard printers and require specialized equipment and expertise to create and install. Emerging technologies have made it possible to print large-format graphics on a wide range of substrates, from traditional paper and vinyl to glass, textiles, and wood.

There’s a lot of competition for messaging in our world today, and this has driven marketers to go bigger to attract more attention. Instead of being handed brochures or flyers all day, you’re faced with super-sized murals, window graphics, billboards, and signs at every turn.

Consider an everyday example, like a standard workday. You leave your house to drive to work, and on the highway, you pass multiple billboards with advertisements. You also drive past a van that’s wrapped with a plumbing company’s logo and contact information. As you pull up to your office complex, you see large wayfinding signage directing visitors to the appropriate building. The building you work in has a large sign with your company’s name out front. Once you get inside the building, you pass a wall mural with an inspirational quote from your CEO. The elevators are wrapped to display your company’s logo and colors. In just half an hour, you’ve been exposed to a surprising number of large-format printed products!

You might see even more wide-format graphics on a trip to your local shopping center. Colorful banners are hung outside stores to advertise seasonal promotions or a grand opening. As you head up to the second floor of the mall, the escalator bay is wrapped with an advertisement. The next shop you visit has a full-sized window graphic in its storefront showcasing its latest product line. Floor decals help direct you through the store to find the items you need. Large-print graphics really are all around you.

The possibilities are endless

Because we’re faced with so many large-format graphics every day, it’s easy to forget we’re exposed to them at all. However, every ad or sign we see is another touchpoint for a company or a new message that we process. Once you start to pay attention, you come to understand just how big of a role wide-format printing plays in your life every single day.

There are nearly limitless possibilities for large-format graphic applications. Whether they’re used by a school district, marketing agency, sports team, or fundraising group, these printed products can send endless messages in so many ways.

This is the reason the large-format printing industry is so appealing to aspiring franchisees. The client pool is vast, because almost every industry has a use for large-format printing. As a SpeedPro Studio owner, you could help the organizations in your community design and share their own messages. There is tremendous revenue potential awaiting you!

Large-format printing is everywhere—and that’s not going to change anytime soon. There’s so much potential in the wide-format printing industry, and SpeedPro makes it easy to get started with a large-format printing franchise of your very own. Jump on the opportunity to join a thriving industry and build your own network of customers putting large graphics out into the world. Reach out to a SpeedPro franchise representative to get started.

SpeedPro: The Perfect Mix of Growth and Opportunity

November 21, 2022

There’s a lot to consider when selecting a franchise to invest in. Many entrepreneurs are drawn to new concepts that haven’t completely flooded the industry. At the same time, they want to trust that the business model is stable and proven in the marketplace. It’s tough to find brands that have struck that balance—but SpeedPro has!

SpeedPro, one of the nation’s leading large-format printing franchises, offers new studio owners the perfect mix of growth and opportunity. With around 170 locations, we’ve proven our business’s traction and demand, but there’s still a ton of room for new franchisees to join our family! Learn more about how this makes SpeedPro such an attractive model.

A proven concept

One of the biggest benefits of joining a franchise system is a proven business concept. Entrepreneurs face less risk because the brand has succeeded in other markets. Buying into an established business helps you feel secure in your ability to thrive.

A proven concept is exactly what SpeedPro delivers to its franchise owners. Our B2B light manufacturing business started franchising in Canada in 1996 and expanded to the U.S. franchising market in 2003. Over the past 20 years, our growth has been phenomenal, providing international opportunities and tremendous growth potential to our owners. Now, we have nearly 170 studios—more than proving our concept in the marketplace.

This history and growth has allowed us to deliver bigger and better benefits to our franchisees. We’ve built a strong national network with substantial buying power and close vendor relationships. And, we’re constantly researching and innovating to stay on the leading edge of the wide-format printing industry. Both these things help franchisees maintain high profit margins and large competitive advantages year over year.

We’ve even gone beyond that and created a Kickstart program that helps brand-new studios. Existing studio owners mentor and support new owners before they can even open their doors, helping both the brand and the studio alike. What this means for aspiring franchisees is that they can trust SpeedPro to offer the tools, support and proven concepts that will elevate them to success.

The industry holds immense potential

While our history and growth thus far is certainly important, what matters more is what lies ahead. Nobody wants to invest in a business that has oversaturated the market or an industry that might fall off in a few short years. But soon-to-be studio owners don’t need to fear! Our industry and market hold plentiful opportunities for existing and new businesses alike. SpeedPro’s potential as a franchise has not even come close to being maxed out.

It’s no secret that the large-format printing industry continues to grow. Out-of-home advertising is an evergreen industry that experts believe is here to stay. New businesses are coming online each day, meaning more potential clients for SpeedPro studios across the nation. New printer technologies are also making new products possible, giving us more opportunities to offer creative solutions. Each of these trends demonstrate tremendous potential for brands like SpeedPro.

Our regional territories also leave a lot of room for growth. Despite having 170 studio locations, new owners have an abundance of choice. We still have territories available in almost every major market across the United States, and we’re even expanding internationally!

Think about the number of small businesses you pass every day in your hometown. Now add the number of schools, churches, nonprofits and event spaces nearby. Add in the number of corporations that have a branch or are headquartered in your city. It’s probably a ton of organizations! All of these—and more—are potential customer segments for a SpeedPro studio. When you consider that the majority of small businesses spend an average of $10,000 to $50,000 per year on marketing and advertising, it’s clear how much potential is still out there.

Opportunity is abundant

SpeedPro’s proven concept and opportunity for future growth is a combination aspiring franchise owners do not want to miss. If you’re looking for a stable business model with nearly endless growth potential, don’t pass up your opportunity! Learn more about the SpeedPro large-format printing business today and begin your journey to franchise ownership.

Businesses Want New-Year Marketing Success

January 7, 2022

It’s the start of a new year, and that means many businesses have renewed their marketing budgets. Armed with 2022 advertising strategies, companies large and small will be eager to put those marketing dollars to work. Ready to execute these projects are B2B-focused print studios like SpeedPro.

Owners of large-format print franchises like SpeedPro are well-positioned to deepen relationships with local businesses in the new year and help their visions become a reality.

Businesses are eager to try new things

At the end of the year, many businesses look back on their successes and failures and reevaluate for the year ahead. Marketing and advertising play a big role in this new-year planning. If companies are investing money into something, they want to be sure it delivers returns!

For this reason, companies often try new advertising tactics or expand existing ones in the new year. If those businesses are interested in large-format printing of any kind, this provides new opportunities to print studios. By partnering with local businesses, SpeedPro owners can capture new customers looking to build on their marketing strategies. Forging these relationships early may pave the road for recurring business in the coming months and beyond.

Now is a particularly advantageous time for large-format print products, as well. While digital marketing still holds a large portion of the market, digital advertising is quickly becoming saturated and tuned out by buyers. Brands are turning to other cost-effective, high-impression advertising formats like vehicle wraps in order to stand out.

Rebranding opens new doors

The new year is also a common time for businesses to audit their branding efforts and make moves to reposition themselves in the market. Rebranding requires an overhaul of all a business’s signage, advertisements and in-office decorations.

With full-service design, printing and installation capabilities, SpeedPro studios are able to serve as a company’s end-to-end rebranding partner. The experience is made even fuller by speaking to the customer in person and creating a comprehensive plan for their rebranding vision, including all the wide-format printed products they might need.

Signage gives brands a fresh start

People and businesses alike are eager for a fresh start in the new year. Even if they’re not expanding their external advertising or revamping their branding, some companies might be looking to invest in new internal signage. Things like wall murals, backlit graphics, window and floor graphics and indoor signs help to refresh a company’s space and boost team morale.

With the ability to tackle complex projects and provide in-depth consultations to prospective customers, SpeedPro studios quickly become companies go-to printing partner for internal and external products.

The new year delivers Great. Big. Opportunity.

B2B businesses like SpeedPro have ample opportunities awaiting them all year long. However, the new year is a special time when print studios have the chance to capitalize on the need for fresh starts and new strategies. SpeedPro owners should be prepared to take advantage of these opportunities and build stronger relationships with nearby businesses and organizations.

Owners who are preparing to join the SpeedPro family might not be ready to serve businesses in the new year—but that’s okay! No matter when your studio opens its doors, there will be organizations in need of a trusted print partner. With a few months of experience under your belt, you’ll be even more prepared to meet new-year marketing demand next year. The SpeedPro franchise model is a great fit for innovative entrepreneurs dedicated to forging strong relationships with partners and exceeding client expectations. To learn more, request more information. A representative will be in touch to

The Growth of the Vehicle Wrap Industry

November 4, 2021

One of the first questions any franchisee should ask about a potential investment is, “How stable is the market?” If customers aren’t interested in the products and services a business offers, that business is not viable!

At SpeedPro, we’re confident in the market demand for our large-format print products—now and looking into the future. Take, for example, the demand for vehicle wraps, one of our most sought-after and popular large-format product offering. SpeedPro studios serve as local providers of custom, high-quality graphics for vehicles large and small.

Thanks to recent and forecasted growth in this industry, potential SpeedPro studio owners can rest assured there will be customers to serve.

Anyone hungry?

Recent and future industry growth

The vehicle wrap industry includes both consumer- and business-facing demand for full, partial and spot film application on vehicles. In most cases vehicle wraps are used for advertising and brand marketing purposes. Businesses large and small utilize vehicle wraps to turn their passenger vehicles, delivery vans, freight trucks or entire fleets into “mobile billboards.”

The growth of the vehicle wrap industry is hard to ignore. In 2020, the global industry was valued at $4 billion. Between 2021 and 2028, it’s expected to grow at a compound annual growth rate (CAGR) of 22.4%. This means by 2028, the global vehicle wrap industry is estimated to reach $19.7 billion!

Many things are driving this growth. First and foremost, vehicle wraps are a cost-effective and efficient method of changing a vehicle’s appearance. Wraps are lower in cost compared to vehicle paint and actually protect the vehicle’s finish beneath.

Growth in the signs and graphics industry as well as growing demand for mobile advertising are also helping to fuel the market. More customers are seeking custom wraps on light-duty vehicles like cars. However, heavy-duty vehicle wraps are still strong industry players, given their use in advertising.

In short, the demand for vehicle wraps is increasing. Companies that provide custom wraps for a range of vehicle types are well-positioned to benefit from this industry’s growth in the coming years.

Why businesses choose vehicle wraps

A large portion of the industry’s growth is due to more and more businesses learning about the benefits vehicle wraps have to offer. Here are some of the main reasons companies are investing in vehicle wraps.

  • High recall rate: Mobile advertising is extremely effective at catching and holding customers’ attention. Vehicle wraps produce a high recall rate, with 97% of viewers recalling ads they saw on trucks and service vehicles. Well-designed and high-quality wraps are eye-catching and memorable on the road, helping to improve brand awareness.
  • Cost-effective: Being on the road, vehicle wraps are seen by thousands of people each day. However, they don’t cost nearly as much as billboards or other forms of advertising that produce high reach do. Vehicle wraps actually have the lowest cost per impression in all of advertising! What’s more, businesses only have to invest in a wrap once—there’s no ongoing costs or rentable ad space.
  • Adaptable advertising: Mobile advertising is critical in a market where more people are staying at home and shopping online. Businesses need new ways to grab customers’ attention. Vehicle graphics can be seen parked on the street, on the road while customers run errands or drive to work and many more places.
  • Versatile: Wraps are not only for fleet vehicles or man-with-a-van businesses. An everyday passenger car can be wrapped with company branding to raise awareness in the same way an 18-wheeler can. Wraps can also be customized to cover some or all of the vehicle, regardless of its shape and size. 
  • Professionalism: Professionally designed, full vehicle wraps make an impression and clearly communicate messages to customers. Wrapped delivery and service vehicles also make it clear to customers who’s showing up at their home or place or work. Professionalism leaves a lasting impression on new and returning customers.
Store my clutter, please!

Vehicle wraps present SpeedPro owners with Great. Big. Opportunity.

SpeedPro has been in the vehicle wrap business for years. Our experience, leading-edge technology and high-quality materials give us a leg up on the competition in this growing market.

Vehicle wrapping is not something just anyone can do, either. The installation of vinyl vehicle wraps requires experience and precision—two things SpeedPro studios offer! B2B customers choose SpeedPro because they know our studios produce stellar graphics and long-lasting vehicular advertising.

What’s more, the materials for vehicle wraps are cost-effective, leading to high margins for studio owners. Whether your studio produces full or partial wraps, window coverings or spot graphics for local businesses, you’ll benefit from low overhead and high profits.

Want to learn more about the opportunities to be found in vehicle wraps and other wide-format print products? Fill out the SpeedPro contact form. A representative will be in contact about our rapidly growing franchise opportunity.

Even transportation can be colorful and fun!