As a prospective SpeedPro franchisee, you want to be certain that there’s a future for your business. Assessing trends in the wide-format printing industry is critical to understanding how SpeedPro is poised to grow and evolve over time.
Fortunately, SpeedPro’s business model is both innovative and market-leading. We have our fingers on the pulse of macro industry trends that are expected to drive growth among our many product lines. Take a closer look at a few key trends we believe support SpeedPro’s bright future as an essential franchise business opportunity.
Today’s marketing and advertising professionals are balancing highly targeted digital ads with broad-reaching out-of-home (OOH) advertisements. Large in size and highly visible, OOH ads are seen by thousands of passersby each day. Wall murals, billboards, banners and vehicle wraps improve brand recognition and have the potential to capture new customers.
As a large-format printing franchise, SpeedPro is perfectly aligned with the growing OOH advertising trend. Rather than cater to small-format product lines like business cards and letterhead, our business provides quality, large-scale products designed to be seen by millions. With our name established in the industry, we’re ready to capture more customers as they increasingly turn to OOH advertising.
Smaller print runs
Wide-format print customers – generally businesses like marketing firms, advertising agencies, universities, corporations and such – are less likely to purchase bulk print products. Instead, they’re more likely to need a handful of projects that are highly customized. In the past, mass customization on small print runs was not cost-effective for the printer or the customer. Thanks to changing technologies, however, small print runs are both possible and reasonable in terms of cost.
SpeedPro studios are well positioned to meet the demand for highly customized, smaller print needs. Our clients may request a single wall mural or vehicle wraps for an entire fleet. Our business model is set up to meet those needs and produce high-quality graphics on a smaller scale without charging exorbitant prices or reducing our owners’ profit margins.
Demand for sustainability
Sustainability is a growing point of focus across all industries. B2B customers are factoring green production into their decision to purchase. The printing industry has begun shifting to more sustainable printing materials, including eco-friendly inks like latex and water-based solutions.
The demand for sustainability has also extended into an expectation for more sustainable substrates. Instead of erecting PVC-based signage, customers are opting for greener materials, like PVC-free vinyl, textiles and paper products. This demand is driving growth in UV printing technologies. UV printers are capable of printing directly onto a wider range of substrates, giving large-format printers more flexibility in the sustainable products they offer.
SpeedPro stays on top of the industry’s cutting-edge products, including inks and printers. By introducing these technologies to our studio owners, we enable you to take advantage of the growth and demand for sustainable printing.
Surface printing options expand
Changes in print technology have expanded the role wide-format printing plays in the print franchise industry. High-efficiency printers paired with new types of inks have allowed for more diversity in printing substrates. Today, nearly every surface can be printed on, including textiles, glass and wood. This gives customers far greater choice when selecting the print medium for their project.
It also gives SpeedPro owners the opportunity to home in on and promote cost-effective substrates. As printing technology makes it easier to transform nearly any surface into a well-designed, printed message, in-house costs will continue to drop. SpeedPro studios can offer a greater product selection with lower overhead, less waste and higher profit margins.
Rather than fight changing tides, SpeedPro remains flexible, innovative and evolving as trends emerge and shift in the printing industry. This is how we’ve remained at the cutting edge of wide-format print franchising for decades—and how we will continue to do so. By joining the SpeedPro family, you’ll get access to our decades of experience and the industry insights that will shape our future.
Learn more about the SpeedPro franchise opportunity today by filling out our contact form. We’ll be in touch to discuss our Great. Big. Opportunity!