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SpeedPro’s Place in the Pop-Up Market

April 20, 2022

The pop-up retail trend has been gaining ground for years, and the pandemic only made it more popular among brands. A form of experiential marketing, pop-up retail is a fantastic way for brands to experiment with their businesses and attract more consumer attention.

As the pop-up shop trend grows even larger in the years to come, brands will need a trusted partner to produce the large-format print products used in their temporary locations. SpeedPro can be that partner. Check out why pop-up retail is exploding and how SpeedPro franchise owners are positioned to benefit.

Understanding the Growing Pop-Up Trend

Pop-up retail, also known as “flash retailing,” is a way for brands to set up short-term, low-budget experiences. These shops are often set up in vacant retail storefronts, empty venues in shopping malls, and even mobile trailers, warehouses, and outdoor spaces.

Pop-up shops are particularly popular among online stores, giving them an opportunity to sell to customers in person. Pop-up shops aren’t only for things like clothes, however. Brands are creating pop-up experiences for their hair or nail salons, jewelry shops, bars, eateries, training centers, and much more. The key is taking a business to a new location and setting up a temporary shop.

More and more businesses are turning to the pop-up trend because of its ability to provide great customer insights and generate buzz. Pop-ups are useful for creating excitement about a new launch, showcasing exclusivity, testing new products, and exploring new markets. This is all done in a low-cost and low-risk way.

COVID-19 made pop-ups even more common. As businesses closed mid-pandemic, they left the retail sector’s vacancy rates at an all-time high. In many cases landlords are now willing to be more flexible with their leases, giving brands the ability to rent space for a few months or as little as a few days. Additionally, digital fatigue has led to the rise of in-person shopping once again. Consumers are eager to get out and experience new things.

According to a recent study by Shopify, 32% of brands said they’d be establishing or expanding their use of pop-up and in-person experiences in the next year. This just shows the existing market for pop-up retail and how much it’s growing in the near future. 

How SpeedPro Serves the Pop-Up Market

Pop-up retail is ultimately focused on delivering immersive brand experiences on a short-term basis. Brands rely heavily on foot traffic to bring curious customers through the door, then use branded materials to keep them inside. This means brands need eye-catching signage to advertise and create their pop-ups—but they also need it to be easy to install and takedown.

What this boils down to is that pop-up shops need large-format graphics that SpeedPro can provide! Our product line perfectly serves the needs of brands interested in launching their next pop-up. By working with local businesses that are taking their stores on the road, SpeedPro owners can create a package of print products that turn vacant storefronts into inviting spaces.

Advertising is critical to help pop-ups build brand awareness. Window and floor graphics are great ways to customize the space, direct customers, and advertise from the outside. Outdoor banners and flags are useful advertising materials to draw in passersby.

To maximize easy installation, pop-ups might also utilize a range of large-format materials. Retractable banners and stands, three-dimensional signs, point-of-purchase displays, kiosk design and signage, and even cardboard furniture are all great options for these brands. These types of graphics are durable and portable, allowing businesses to take them from one pop-up to the next.

SpeedPro’s hyperlocal approach also gives owners an edge in the pop-up market. When new brands come to town and are in need of large-format printing, being an established name in the market could bring you that new business.

Take Advantage of Pop-Ups in Your SpeedPro Studio

SpeedPro’s diverse product line and creative approach mean our studios are well-positioned to take advantage of the latest trends in retail and advertising. Through networking, you can make your Studio the go-to provider of large-format printing for local pop-up shops!

Request information online to learn more about SpeedPro’s print franchise opportunity and discover whether it’s the right fit for you.

SpeedPro Norcross Wins IFA Franchisee of the Year

March 30, 2022

SpeedPro’s John Barber is recognized for being an outstanding owner-operator by The International Franchise Association; Exemplifying excellence as a leading Business-to-Business large format printing franchise in his community.

Larry Oberly, CEO, and John Barber, owner SpeedPro Norcross

FOR IMMEDIATE RELEASE DENVER, March 22, 2022 /PRNewswire-PRWeb/ — SpeedPro, the nation’s leader in large format graphics, today is pleased to announce The International Franchise Association (IFA) named John Barber of SpeedPro in Norcross, Georgia, as Franchisee of the Year. Barber was honored at IFA’s 62nd Annual Convention in San Diego, California, for being an outstanding franchise establishment owner-operator.

“Franchisee of the Year Awards are the highest honors presented to individual franchisees,” said Matthew Haller, President and CEO of the International Franchise Association. “These local business owners like John Barber, represent some of the best entrepreneurs in the country and we are proud to recognize his contributions to their communities, their employees and all those they serve.”

The Franchisee of the Year Award, sponsored by IFA’s partner Paychex, recognizes leading franchisees who exemplify at least one of IFA’s “Open for Opportunity” core pillars: Community, Workforce, Diversity, Equity and Inclusion, and Veterans. SpeedPro is a 163-location franchise in the U.S. and Canada specializing in large-format printing. SpeedPro’s primary product applications include wall, window and floor graphics, event displays, digital displays, signs and vehicle and fleet wraps. A variety of industries are served by SpeedPro including advertising and marketing companies, retail, healthcare, museums and galleries, restaurants, franchises, event venues, educational institutions and more. SpeedPro’s mission is to partner with businesses to achieve success through innovative visual solutions.

Barber joined the SpeedPro Norcross studio as a partner in June of 2015, and has been the sole owner since September 2019. A graduate of the University of Minnesota Business School, Barber has worked for large corporations including Procter & Gamble, PepsiCo and a series of private equity ventures primarily in the hospitality and food service franchising industry.

“The past 2 years of the pandemic solidified Norcross’ leadership position in our marketplace as we added 642 new customers by leveraging our digital marketing strategy,” he said.

The reasons Barber received this award in the community category are many. As the pandemic started, the studio donated over 300 yard signs and banners to restaurants and retailers by driving around and giving them away for free. The businesses used the signs to message and communicate to people where they could still obtain meals.

Barber also partnered with 4 other companies during Easter weekend to feed 26,000 meals to displaced food service workers in greater Atlanta. The program was named “Feeding Food Service.” Barber has supported the hospitality and franchise industry after the great learnings he had in his early years in food service.

Creating art files used by the entire SpeedPro system, Barber’s studio donated over 200 8-foot Heroes Work Here signs and installed them at hospitals, police and fire stations, city halls, public works and regional medical facilities. Additionally, the studio donated the signs to the first COVID drive-thru locations at the Peachtree Immediate Care Medical facilities in Atlanta, and has been supplying all 30 plus locations with graphics since.

Additionally, the studio printed signs for all 16 cities in Gwinnett County, which was contacted by the Gwinnett Municipal Cities Association once they heard of the program. The 128 signs the studio printed and installed was at a 50% discount with Barber donating 10% of the revenue to the North Georgia Community Foundation to support families impacted by COVID.https://c255cfb4a4730682068c22489004aa88.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html

“My experience as a franchisor and now as a SpeedPro franchisee has been a highlight of my professional career,” shared Barber. “2022 is shaping up to be another record year for our Norcross studio and hopefully the SpeedPro system as a whole.”

A recent IFA study showed that franchising helped lead U.S. economic recovery in 2021, with exceptional job and business growth across all franchising sectors. The industry on average provides higher wages, better benefits and more leave than non-franchised businesses, as well as greater opportunities to underserved communities and aspiring entrepreneurs, according to Oxford Economics research.

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About SpeedPro
SpeedPro specializes in transformation through large-format printing and graphics. SpeedPro’s expertise is in translating its client’s vision into flawless large-size graphics using the industry’s most innovative printing technologies. Whether you have print-ready artwork or you need to commission an original custom design, SpeedPro works with clients and marketing agencies of all sizes and industries to produce graphics and prints that add branded experiences to retail windows, sports arena banners, event graphics, trade show displays, vehicle fleet wraps, wall murals, and so much more. For more information, visit SpeedPro online at http://www.SpeedPro.com

About the International Franchise Association
Celebrating over 60 years of excellence, education, and advocacy, the International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance and promote franchising and the approximately 775,000 franchise establishments that support nearly 8.2 million direct jobs, $787.7 billion of economic output for the U.S. economy, and almost 3 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in over 300 different business format categories, individual franchisees, and companies that support the industry in marketing, law, technology, and business development. For more information, visit the IFA online at https://www.franchise.org

Explore SpeedPro’s Diverse Verticals

February 21, 2022

All types of businesses need wide-format print products. When you think of them, a few large ones might come to mind, such as event planners. But dig a little deeper, and you’ll discover there are so many more client segments waiting to be tapped!

SpeedPro’s diverse client verticals allow our owners to tap into multiple growing segments at once. Not only does this provide ample opportunity for growth and cash flow stability, it also protects our studios from major industry changes. As a SpeedPro owner, your eggs are in multiple clients baskets that have both high potential and are repeatable!

Once your franchise opens for business, you’ll get to choose which client segments you target.

10 of SpeedPro’s target customers

While we focus exclusively on B2B clients requiring customized, wide-format print projects, the client pool is not small! Here are just 10 of the possible client verticals you might work with through your SpeedPro studio.

  1. Marketing & advertising agencies: The largest segment of customers SpeedPro works with fall under the marketing and advertising umbrella. These clients work with their own customers to connect them with the products and services needed to market their businesses. Because most of these agencies do not have their own wide-format printing equipment, they turn to us to provide banners, window graphics, trade show displays and more. This customer segment provides ample opportunity for repeat business and can help a SpeedPro studio grow significantly.
  2. Small-format printers & sign companies: SpeedPro studios also often work with small-format print and sign companies as a white-label provider of wide-format printing. These relationships are often reciprocal—each side can provide a unique set of products to the other’s customers. Because SpeedPro does not provide small-format print products, we are not competitors to these companies and actually help expand their service line.
  3. Construction: Construction companies have a variety of wide-format print needs. These companies often have a fleet of vehicles that require professional vehicle wraps. They also typically erect large, branded signs at construction sites for both safety and informative purposes.
  4. Events & convention services: Companies that provide event and convention services, like event planners, as well as organizations that routinely host events need large-format printing. Product needs for this segment often include environmental graphics like banners, flags and window graphics. These companies may also require branded indoor signage and trade show displays.
  5. Schools & universities: Educational institutions may have a variety of needs met by the large-format printing industry. Banners and displays serve events and recreational programming. Schools may improve their interior atmosphere through wall murals and other graphics. Other signage is useful for temporary programs and wayfinding on larger campuses.
  6. Real estate: Local real estate agencies use large-format print products to attract passersby to their properties. Real estate signs, pop-up banners and flags are some of the most commonly used, whether long-term or for temporary events like open houses.
  7. Food service: Restaurants and food service companies may require a wide variety of large-format signage, depending on the establishment. Wall murals and window and floor graphics are some of the most common products in this industry. Other banners and large signs may serve a purpose during events and promotional periods.
  8. Retail & consumer products: Retail companies are some of the largest users of large-format print products. Stores often use window and floor graphics to brand their businesses and showcase promotions. Retail graphics help with wayfinding and product information. Point-of-purchase displays are also common.
  9. Sports & recreation: Organizations that host popular events in the sports and recreation industry require large graphics to increase attendance. These companies often need unique banners, event graphics, flags and many more eye-catching signs for each event.
  10. Transportation: Transportation companies most often require vehicle fleet wraps to create a consistent branding experience. However, companies that operate out of an office location may need additional forms of large-format signage.

The client segments SpeedPro serves extend far beyond these 10. B2B companies across almost every industry need high-quality, professionally installed print products and signage. By forging lasting partnerships with our clients’ organizations, SpeedPro studios lock in repeat business and enjoy diverse profit areas.

Ready to learn more about SpeedPro’s industry-leading print franchise opportunity? Contact us to get started, and a representative will be in touch!

4 Trends Supporting SpeedPro Growth

February 10, 2022

As a prospective SpeedPro franchisee, you want to be certain that there’s a future for your business. Assessing trends in the wide-format printing industry is critical to understanding how SpeedPro is poised to grow and evolve over time.

Fortunately, SpeedPro’s business model is both innovative and market-leading. We have our fingers on the pulse of macro industry trends that are expected to drive growth among our many product lines. Take a closer look at a few key trends we believe support SpeedPro’s bright future as an essential franchise business opportunity.

Out-of-home advertising

Today’s marketing and advertising professionals are balancing highly targeted digital ads with broad-reaching out-of-home (OOH) advertisements. Large in size and highly visible, OOH ads are seen by thousands of passersby each day. Wall murals, billboards, banners and vehicle wraps improve brand recognition and have the potential to capture new customers.

As a large-format printing franchise, SpeedPro is perfectly aligned with the growing OOH advertising trend. Rather than cater to small-format product lines like business cards and letterhead, our business provides quality, large-scale products designed to be seen by millions. With our name established in the industry, we’re ready to capture more customers as they increasingly turn to OOH advertising.

Smaller print runs

Wide-format print customers – generally businesses like marketing firms, advertising agencies, universities, corporations and such – are less likely to purchase bulk print products. Instead, they’re more likely to need a handful of projects that are highly customized. In the past, mass customization on small print runs was not cost-effective for the printer or the customer. Thanks to changing technologies, however, small print runs are both possible and reasonable in terms of cost.

SpeedPro studios are well positioned to meet the demand for highly customized, smaller print needs. Our clients may request a single wall mural or vehicle wraps for an entire fleet. Our business model is set up to meet those needs and produce high-quality graphics on a smaller scale without charging exorbitant prices or reducing our owners’ profit margins.

Demand for sustainability

Sustainability is a growing point of focus across all industries. B2B customers are factoring green production into their decision to purchase. The printing industry has begun shifting to more sustainable printing materials, including eco-friendly inks like latex and water-based solutions.

The demand for sustainability has also extended into an expectation for more sustainable substrates. Instead of erecting PVC-based signage, customers are opting for greener materials, like PVC-free vinyl, textiles and paper products. This demand is driving growth in UV printing technologies. UV printers are capable of printing directly onto a wider range of substrates, giving large-format printers more flexibility in the sustainable products they offer.

SpeedPro stays on top of the industry’s cutting-edge products, including inks and printers. By introducing these technologies to our studio owners, we enable you to take advantage of the growth and demand for sustainable printing.

Surface printing options expand

Changes in print technology have expanded the role wide-format printing plays in the print franchise industry. High-efficiency printers paired with new types of inks have allowed for more diversity in printing substrates. Today, nearly every surface can be printed on, including textiles, glass and wood. This gives customers far greater choice when selecting the print medium for their project.

It also gives SpeedPro owners the opportunity to home in on and promote cost-effective substrates. As printing technology makes it easier to transform nearly any surface into a well-designed, printed message, in-house costs will continue to drop. SpeedPro studios can offer a greater product selection with lower overhead, less waste and higher profit margins.

Rather than fight changing tides, SpeedPro remains flexible, innovative and evolving as trends emerge and shift in the printing industry. This is how we’ve remained at the cutting edge of wide-format print franchising for decades—and how we will continue to do so. By joining the SpeedPro family, you’ll get access to our decades of experience and the industry insights that will shape our future.

Learn more about the SpeedPro franchise opportunity today by filling out our contact form. We’ll be in touch to discuss our Great. Big. Opportunity!

The Growth of the Vehicle Wrap Industry

November 4, 2021

One of the first questions any franchisee should ask about a potential investment is, “How stable is the market?” If customers aren’t interested in the products and services a business offers, that business is not viable!

At SpeedPro, we’re confident in the market demand for our large-format print products—now and looking into the future. Take, for example, the demand for vehicle wraps, one of our most sought-after and popular large-format product offering. SpeedPro studios serve as local providers of custom, high-quality graphics for vehicles large and small.

Thanks to recent and forecasted growth in this industry, potential SpeedPro studio owners can rest assured there will be customers to serve.

Anyone hungry?

Recent and future industry growth

The vehicle wrap industry includes both consumer- and business-facing demand for full, partial and spot film application on vehicles. In most cases vehicle wraps are used for advertising and brand marketing purposes. Businesses large and small utilize vehicle wraps to turn their passenger vehicles, delivery vans, freight trucks or entire fleets into “mobile billboards.”

The growth of the vehicle wrap industry is hard to ignore. In 2020, the global industry was valued at $4 billion. Between 2021 and 2028, it’s expected to grow at a compound annual growth rate (CAGR) of 22.4%. This means by 2028, the global vehicle wrap industry is estimated to reach $19.7 billion!

Many things are driving this growth. First and foremost, vehicle wraps are a cost-effective and efficient method of changing a vehicle’s appearance. Wraps are lower in cost compared to vehicle paint and actually protect the vehicle’s finish beneath.

Growth in the signs and graphics industry as well as growing demand for mobile advertising are also helping to fuel the market. More customers are seeking custom wraps on light-duty vehicles like cars. However, heavy-duty vehicle wraps are still strong industry players, given their use in advertising.

In short, the demand for vehicle wraps is increasing. Companies that provide custom wraps for a range of vehicle types are well-positioned to benefit from this industry’s growth in the coming years.

Why businesses choose vehicle wraps

A large portion of the industry’s growth is due to more and more businesses learning about the benefits vehicle wraps have to offer. Here are some of the main reasons companies are investing in vehicle wraps.

  • High recall rate: Mobile advertising is extremely effective at catching and holding customers’ attention. Vehicle wraps produce a high recall rate, with 97% of viewers recalling ads they saw on trucks and service vehicles. Well-designed and high-quality wraps are eye-catching and memorable on the road, helping to improve brand awareness.
  • Cost-effective: Being on the road, vehicle wraps are seen by thousands of people each day. However, they don’t cost nearly as much as billboards or other forms of advertising that produce high reach do. Vehicle wraps actually have the lowest cost per impression in all of advertising! What’s more, businesses only have to invest in a wrap once—there’s no ongoing costs or rentable ad space.
  • Adaptable advertising: Mobile advertising is critical in a market where more people are staying at home and shopping online. Businesses need new ways to grab customers’ attention. Vehicle graphics can be seen parked on the street, on the road while customers run errands or drive to work and many more places.
  • Versatile: Wraps are not only for fleet vehicles or man-with-a-van businesses. An everyday passenger car can be wrapped with company branding to raise awareness in the same way an 18-wheeler can. Wraps can also be customized to cover some or all of the vehicle, regardless of its shape and size. 
  • Professionalism: Professionally designed, full vehicle wraps make an impression and clearly communicate messages to customers. Wrapped delivery and service vehicles also make it clear to customers who’s showing up at their home or place or work. Professionalism leaves a lasting impression on new and returning customers.
Store my clutter, please!

Vehicle wraps present SpeedPro owners with Great. Big. Opportunity.

SpeedPro has been in the vehicle wrap business for years. Our experience, leading-edge technology and high-quality materials give us a leg up on the competition in this growing market.

Vehicle wrapping is not something just anyone can do, either. The installation of vinyl vehicle wraps requires experience and precision—two things SpeedPro studios offer! B2B customers choose SpeedPro because they know our studios produce stellar graphics and long-lasting vehicular advertising.

What’s more, the materials for vehicle wraps are cost-effective, leading to high margins for studio owners. Whether your studio produces full or partial wraps, window coverings or spot graphics for local businesses, you’ll benefit from low overhead and high profits.

Want to learn more about the opportunities to be found in vehicle wraps and other wide-format print products? Fill out the SpeedPro contact form. A representative will be in contact about our rapidly growing franchise opportunity.

Even transportation can be colorful and fun!