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Blog Archives

SpeedPro Puts Innovation First

June 8, 2022

As the large-format industry continues to grow, it takes effort for companies like SpeedPro to stay at the forefront. One of the ways we do this is by investing in innovation across our entire franchise system. From printing technologies and inks to new materials to digital training platforms, SpeedPro’s innovation has positioned us on the leading edge.

When franchisees open their very own SpeedPro Studio, they benefit from all the rewards our innovation has provided. Here are some of the many ways we leverage our innovative approach to large-format printing to deliver printing franchise success.

SpeedPro franchisees create large-format graphics for every type of marketing purpose!

Printing technologies

The printing industry is constantly changing. Manufacturers continue to refine their printing technologies through more advanced printers, new inks, and more efficient applications. Because we understand technology is evolving every year, we prioritize research and make changes as necessary. SpeedPro representatives attend industry tradeshows and seminars to learn about the latest and greatest tech and constantly evaluate how our current printers are meeting customers’ needs. Over the years, we’ve adopted more eco-friendly inks like UV-curable products, more efficient printers, and other technologies to make our products as high-quality as possible.

Thanks to this research, we’ve taken the guesswork out of choosing printers and inks. Our franchisees know they’re using the very best the industry has to offer. When an owner joins SpeedPro, they purchase our startup package that includes our chosen printers and inks, saving them time and effort on the research process.

The relationships SpeedPro maintains within our amazing vendor network gives franchisees access to the most talented global companies in the print space. When SpeedPro franchisees buy equipment and products, they know they can trust what’s being recommended to them.

speedpro training

New substrates

We not only stay on top of new printing technologies but also materials. While printers were once limited to plastics like PVC and paper, technological advancement has made it possible to print on almost any type of surface. Naturally, SpeedPro is fully committed to staying current and even forward-thinking with our offering, investing in the latest printers capable of applying inks to various substrates.

SpeedPro’s product line now proudly includes materials like glass, wood and textiles. These innovations have given our customers more options for their print projects and have expanded our capabilities as a creative solution partner. They’ve also made our products more sustainable, with a greater selection of recyclable and biodegradable substrates.

Advanced processes

SpeedPro’s innovation doesn’t stop at printers and materials. We also pay close attention to the processes we use for product installation, as well as behind-the-scenes processes for training, sales, and accounting.

Studio owners get access to the latest iteration of our proprietary workflow and CRM software, making it easier to manage business operations. As technology advances, we update our programs to continue making things easier and faster for franchisees.

All of these efforts not only simplify the operations process—they also keep overhead low for the franchisee. The end result is an efficient, well-run company that provides owners with the support they need on all sides.

Innovation is in our history and our future

SpeedPro has always kept innovation at the forefront, even during our early days as a sign-making business. Staying on the leading edge has helped us become—and remain—the nation’s leading wide-format printing and graphics franchise opportunity.

At the end of the day, we’re not afraid to adapt. In fact, we welcome adaptation as means of continual evaluation and improvement. Our end goal is to provide our customers with the highest-quality large-format print products they can find on the market, along with top-notch service. This means we have to stay up to date on the latest technologies and adapt with them. For owners, this means the newest printers and technological capabilities, greater market share and happier clients.

By joining the SpeedPro franchise system, you’ll gain access to all the equipment, tools and resources we’ve curated through our focus on innovation. Become a part of our cutting-edge company today by requesting more information about SpeedPro and beginning the discovery process.

The Rise of Out-of-Home Advertising

March 8, 2022

There’s a common saying in marketing that “print isn’t dead.” Although this most often referrs to materials like direct mail, it also rings true for larger print products like window graphics and vehicle wraps. In today’s advertising landscape, digital might be growing, but large-format printing is still a win.

SpeedPro has positioned itself as a leader in the large-format printing industry and is successful for a reason. Our B2B clients understand the value of out-of-home advertising. The large, eye-catching designs customers see on the road or along the street have great ROI. Better yet, these types of advertisements are even more popular in today’s post-pandemic world. Opening a SpeedPro studio now allows our franchisees to meet the growing demand for out-of-home advertising products.

Out-of-home advertising draws eyes

Out-of-home advertising” or OOH refers to any advertisements a customer sees while they are outside of their home. This includes billboards, vehicle wraps, large posters or banners and murals in public spaces. Recent evolutions have also added digital screens and backlit graphics to the OOH mix.

What’s great about out-of-home advertising is that it’s able to be seen by a large number of people every day. Plus, it’s not dependent on precise targeting or timing like digital advertising is. If a customer isn’t on their phone much, they might not see the emails a brand sends out. But as they drive to work or run errands, they have a high chance of seeing a banner or wrapped vehicle on the road!

When done well, OOH advertising is extremely eye-catching and holds customers’ attention. They’re great for brand and event awareness but can also send targeted messages and encourage actions. Because of all these benefits, organizations in almost every industry have invested in out-of-home advertising.

Post-pandemic advertising looks different

The current marketing landscape has also given OOH advertising a boost. The pandemic changed the way customers interact with ads. For the better part of two years, people spent the majority of their time at home. This drove brands toward digital advertising, reaching customers on their phones and computers. Unfortunately, this resulted in a lot of digital “noise” and clutter that buyers quickly began to tune out.

With the world largely opened up once again, people are spending more time outside of their homes and away from digital spaces. Brands are investing more of their money and effort into out-of-home ads that buyers see in the real world. Not only are these ads reaching customers where they are, they’re also cutting through that digital noise and making buyers take notice.

SpeedPro is positioned to deliver

In order to execute a successful out-of-home advertising campaign, brands need a reliable partner in the large-format printing space. Banners, window graphics, vehicle wraps and other large, physical ads must be carefully designed, printed and installed to maintain a professional appearance and have the biggest impact on viewers. This is the exact area where SpeedPro excels!

SpeedPro’s product line is well suited to meet the heightened demand for this large OOH advertising needs like billboards, signage and more. Our studios are capable of producing a vast array of large-format products. We even have the flexibility to print on new and unique substrates, like wood, glass and eco-friendly materials, allowing us to keep pace with emerging trends.

What’s even better is that many of our products are cost-effective for both us and our clients. Vehicle wraps are one of the most cost-effective out-of-home advertising products in the industry, with an average cost of four cents per thousand impressions. That’s a lot of impact for a small investment!

Breaking into the large-format printing industry can come with some obstacles, especially if you don’t have the technical expertise or experience. Fortunately, SpeedPro has built a national presence and a stellar reputation for quality, professionalism and collaboration. Clients interested in launching or expanding their out-of-home ad campaigns know SpeedPro is the printing partner to choose for a full range of product choices. We provide all our owners with ongoing training and the latest equipment and technology in the industry to ensure they uphold the SpeedPro standard.

Are you interested in launching a business that is prepared to capitalize on the growing OOH advertising industry? SpeedPro’s franchise opportunity might be a great fit for you! Contact us today to get in touch with a franchising representative.

Explore SpeedPro’s Diverse Verticals

February 21, 2022

All types of businesses need wide-format print products. When you think of them, a few large ones might come to mind, such as event planners. But dig a little deeper, and you’ll discover there are so many more client segments waiting to be tapped!

SpeedPro’s diverse client verticals allow our owners to tap into multiple growing segments at once. Not only does this provide ample opportunity for growth and cash flow stability, it also protects our studios from major industry changes. As a SpeedPro owner, your eggs are in multiple clients baskets that have both high potential and are repeatable!

Once your franchise opens for business, you’ll get to choose which client segments you target.

10 of SpeedPro’s target customers

While we focus exclusively on B2B clients requiring customized, wide-format print projects, the client pool is not small! Here are just 10 of the possible client verticals you might work with through your SpeedPro studio.

  1. Marketing & advertising agencies: The largest segment of customers SpeedPro works with fall under the marketing and advertising umbrella. These clients work with their own customers to connect them with the products and services needed to market their businesses. Because most of these agencies do not have their own wide-format printing equipment, they turn to us to provide banners, window graphics, trade show displays and more. This customer segment provides ample opportunity for repeat business and can help a SpeedPro studio grow significantly.
  2. Small-format printers & sign companies: SpeedPro studios also often work with small-format print and sign companies as a white-label provider of wide-format printing. These relationships are often reciprocal—each side can provide a unique set of products to the other’s customers. Because SpeedPro does not provide small-format print products, we are not competitors to these companies and actually help expand their service line.
  3. Construction: Construction companies have a variety of wide-format print needs. These companies often have a fleet of vehicles that require professional vehicle wraps. They also typically erect large, branded signs at construction sites for both safety and informative purposes.
  4. Events & convention services: Companies that provide event and convention services, like event planners, as well as organizations that routinely host events need large-format printing. Product needs for this segment often include environmental graphics like banners, flags and window graphics. These companies may also require branded indoor signage and trade show displays.
  5. Schools & universities: Educational institutions may have a variety of needs met by the large-format printing industry. Banners and displays serve events and recreational programming. Schools may improve their interior atmosphere through wall murals and other graphics. Other signage is useful for temporary programs and wayfinding on larger campuses.
  6. Real estate: Local real estate agencies use large-format print products to attract passersby to their properties. Real estate signs, pop-up banners and flags are some of the most commonly used, whether long-term or for temporary events like open houses.
  7. Food service: Restaurants and food service companies may require a wide variety of large-format signage, depending on the establishment. Wall murals and window and floor graphics are some of the most common products in this industry. Other banners and large signs may serve a purpose during events and promotional periods.
  8. Retail & consumer products: Retail companies are some of the largest users of large-format print products. Stores often use window and floor graphics to brand their businesses and showcase promotions. Retail graphics help with wayfinding and product information. Point-of-purchase displays are also common.
  9. Sports & recreation: Organizations that host popular events in the sports and recreation industry require large graphics to increase attendance. These companies often need unique banners, event graphics, flags and many more eye-catching signs for each event.
  10. Transportation: Transportation companies most often require vehicle fleet wraps to create a consistent branding experience. However, companies that operate out of an office location may need additional forms of large-format signage.

The client segments SpeedPro serves extend far beyond these 10. B2B companies across almost every industry need high-quality, professionally installed print products and signage. By forging lasting partnerships with our clients’ organizations, SpeedPro studios lock in repeat business and enjoy diverse profit areas.

Ready to learn more about SpeedPro’s industry-leading print franchise opportunity? Contact us to get started, and a representative will be in touch!

The Growth of the Vehicle Wrap Industry

November 4, 2021

One of the first questions any franchisee should ask about a potential investment is, “How stable is the market?” If customers aren’t interested in the products and services a business offers, that business is not viable!

At SpeedPro, we’re confident in the market demand for our large-format print products—now and looking into the future. Take, for example, the demand for vehicle wraps, one of our most sought-after and popular large-format product offering. SpeedPro studios serve as local providers of custom, high-quality graphics for vehicles large and small.

Thanks to recent and forecasted growth in this industry, potential SpeedPro studio owners can rest assured there will be customers to serve.

Anyone hungry?

Recent and future industry growth

The vehicle wrap industry includes both consumer- and business-facing demand for full, partial and spot film application on vehicles. In most cases vehicle wraps are used for advertising and brand marketing purposes. Businesses large and small utilize vehicle wraps to turn their passenger vehicles, delivery vans, freight trucks or entire fleets into “mobile billboards.”

The growth of the vehicle wrap industry is hard to ignore. In 2020, the global industry was valued at $4 billion. Between 2021 and 2028, it’s expected to grow at a compound annual growth rate (CAGR) of 22.4%. This means by 2028, the global vehicle wrap industry is estimated to reach $19.7 billion!

Many things are driving this growth. First and foremost, vehicle wraps are a cost-effective and efficient method of changing a vehicle’s appearance. Wraps are lower in cost compared to vehicle paint and actually protect the vehicle’s finish beneath.

Growth in the signs and graphics industry as well as growing demand for mobile advertising are also helping to fuel the market. More customers are seeking custom wraps on light-duty vehicles like cars. However, heavy-duty vehicle wraps are still strong industry players, given their use in advertising.

In short, the demand for vehicle wraps is increasing. Companies that provide custom wraps for a range of vehicle types are well-positioned to benefit from this industry’s growth in the coming years.

Why businesses choose vehicle wraps

A large portion of the industry’s growth is due to more and more businesses learning about the benefits vehicle wraps have to offer. Here are some of the main reasons companies are investing in vehicle wraps.

  • High recall rate: Mobile advertising is extremely effective at catching and holding customers’ attention. Vehicle wraps produce a high recall rate, with 97% of viewers recalling ads they saw on trucks and service vehicles. Well-designed and high-quality wraps are eye-catching and memorable on the road, helping to improve brand awareness.
  • Cost-effective: Being on the road, vehicle wraps are seen by thousands of people each day. However, they don’t cost nearly as much as billboards or other forms of advertising that produce high reach do. Vehicle wraps actually have the lowest cost per impression in all of advertising! What’s more, businesses only have to invest in a wrap once—there’s no ongoing costs or rentable ad space.
  • Adaptable advertising: Mobile advertising is critical in a market where more people are staying at home and shopping online. Businesses need new ways to grab customers’ attention. Vehicle graphics can be seen parked on the street, on the road while customers run errands or drive to work and many more places.
  • Versatile: Wraps are not only for fleet vehicles or man-with-a-van businesses. An everyday passenger car can be wrapped with company branding to raise awareness in the same way an 18-wheeler can. Wraps can also be customized to cover some or all of the vehicle, regardless of its shape and size. 
  • Professionalism: Professionally designed, full vehicle wraps make an impression and clearly communicate messages to customers. Wrapped delivery and service vehicles also make it clear to customers who’s showing up at their home or place or work. Professionalism leaves a lasting impression on new and returning customers.
Store my clutter, please!

Vehicle wraps present SpeedPro owners with Great. Big. Opportunity.

SpeedPro has been in the vehicle wrap business for years. Our experience, leading-edge technology and high-quality materials give us a leg up on the competition in this growing market.

Vehicle wrapping is not something just anyone can do, either. The installation of vinyl vehicle wraps requires experience and precision—two things SpeedPro studios offer! B2B customers choose SpeedPro because they know our studios produce stellar graphics and long-lasting vehicular advertising.

What’s more, the materials for vehicle wraps are cost-effective, leading to high margins for studio owners. Whether your studio produces full or partial wraps, window coverings or spot graphics for local businesses, you’ll benefit from low overhead and high profits.

Want to learn more about the opportunities to be found in vehicle wraps and other wide-format print products? Fill out the SpeedPro contact form. A representative will be in contact about our rapidly growing franchise opportunity.

Even transportation can be colorful and fun!