It’s critically important to understand the target market of a potential franchise business. While some entrepreneurs want a customer pool that’s as broad as possible, others understand that focusing on a specific group can be advantageous. SpeedPro serves the business-to-business (B2B) market exclusively and in doing so we’ve been able to provide exceptional service, amazing quality and tremendous benefits to our clients and Studio owners alike.
Check out these eight benefits of SpeedPro’s B2B-exclusive business model.
1. Focused expertise
Focusing exclusively on B2B clients allows SpeedPro owners to develop specialized expertise in meeting businesses’ unique printing needs. This expertise enhances your reputation as a trusted printing provider and builds your credibility in the marketplace. With a stellar reputation for providing professional and high-quality printing services, you can attract more B2B clients and set your Studio apart from the competition.
Additionally, businesses talk and often recommend vendors. Over time, SpeedPro franchise owners build a strong professional network within their local business community, leading to referrals, partnerships and collaborative opportunities with other businesses.
2. Lower-cost customer acquisition
When businesses serve both B2B and B2C clients, they have to divide their marketing efforts between the two groups. But by catering exclusively to B2B customers, SpeedPro owners establish a niche market and can focus their efforts and resources on this specific segment. This targeted approach can lead to a higher conversion rate and lower your customer acquisition costs.
3. Efficient operation
B2B printers are able to run a leaner, more efficient business due to the nature of their operations. Unlike some other large-format printers serving both B2C and B2B clients, SpeedPro doesn’t require a storefront to serve individual customers. There’s no need for a prime retail location that can draw foot traffic, nor a front desk with staff to receive and hand over small orders. This means less staff, less overhead and tighter operations.
4. Partnership approach
Business customers often need guidance and advice when selecting the right large-format print products. Because SpeedPro focuses exclusively on B2B clients, owners are able to take a more consultative and partner-focused approach to their deals, rather than a quick-sale approach. Owners collaborate with B2B clients on what products will be best for them and have the potential to sell complementary products, whether it’s helping them create an entire tradeshow presence or executing a full-scale branding project with exterior signage, floor graphics and vehicle wraps.
5. Recurring business
B2B clients usually have ongoing printing needs, including regular marketing campaigns, trade shows or changing office décor. This consistent demand can lead to repeat business and a steady revenue stream for your Studio.
Additionally, businesses are more likely to establish long-term relationships with reliable printing providers. Thanks to SpeedPro’s great quality and excellent service, B2B customers will be eager to return again and again. Securing contracts or commitments from these clients can provide stability and predictability.
6. Higher revenue potential
Businesses are more likely to order higher volume and more expensive large-format print products than individual customers might. This can translate into higher revenue and better profit margins for the business. When your Studio is not bogged down with small-quantity orders, you have more opportunities for growth and scalability to meet high-volume demand.
7. Favorable lead times
Businesses typically require large-format print products as part of a larger advertising campaign, meaning they’re planned for ahead of time. This can translate into more lead time for SpeedPro Studios executing the order. Having fewer last-minute print runs lets you manage your workflow more easily and ensure every order is completed with the best quality.
8. Better work-life balance
Exclusively serving B2B clients means your Studio operates when your clients do. SpeedPro is open during traditional business hours—not retail hours—meaning you’ll have ample time in the evenings and on the weekends for personal and family pursuits. You and your employees will enjoy a healthier work-life balance.
Enjoy the benefits of large-format printing with SpeedPro
SpeedPro serves a vast range of customers across varied industries—all within the B2B sector. On top of all these benefits, our Studio owners take advantage of diverse revenue streams and countless client verticals.
Join our fast-growing franchise network today by opening your own SpeedPro studio and serving the needs of businesses in your community. Contact us today to get started.