Wide-format printing is becoming an increasingly popular solution for businesses in search of effective marketing strategies. In today’s digital age, there’s ad fatigue with smartphones and other digital devices, making large-format graphics are an eye-popping way to capture consumers’ attention in the real world.
At SpeedPro, we change with the times to make sure franchisees are able to provide their customers with the latest, on-trend designs to tell their stories. And this means opening a business that will remain in-demand and continuously evolve to ensure our brand is synonymous with innovation.
Here are just a few examples of marketing trends that SpeedPro franchisees have integrated into their suite of solutions:
Immersion has become an invaluable tactic in the marketing world. The ability to pull an audience completely into your message and story isn’t easy, but large-format printing is an effective way to do that.
Experiential marketing has the potential to be the future of businesses connecting with their audience and leaving a powerful impression on them. Allowing people to physically walk alongside a 40-foot wall mural designed to create a hip, forward-thinking aesthetic or even transforming a bar into the iconic Moe’s Tavern from The Simpsons to help it stand out from its competition creates a lasting connection between the business and its audience. They’ll remember those moments and that company far longer than seeing an ad for the same product or service on Facebook.
At SpeedPro, our franchisees work hard to come up with creative solutions to clients’ needs. They have freedom to brainstorm and execute any experiential marketing ideas that will meet their clients’ needs and situation.
Our franchisees know how to create experiences for their clients to make their marketing as powerful as it can be.
Improving Work Environments
Another use of large-format graphics that is growing in popularity is the installation of window graphics and wall murals inside of businesses to improve internal productivity.
Bright colors, graphics and motivational quotes all go a long way to increasing a company’s productivity. Not only does large-format signage make a business setting more exciting and creatively inspiring, it also promotes company culture and lets new employees and visiting partners see what type of organization a business is. It helps with recruiting new workers as well as inspiring old workers.
As a SpeedPro studio owner, your clients may ask you to create anything from a wall mural in a basketball arena to one-way glass paneling in a business overlooking a city sidewalk. You and your team come up with the perfect printing solutions to all of your clients’ needs.
This is more than just making a cup of coffee – you’re helping businesses transform their workplace and improve how they operate. A particularly striking business space can mean a loyal client as well as free marketing for your SpeedPro Imaging studio when workers ask who designed it.
In 2019, people want customization. They want the product or service they receive to be just for them.
Embracing this strategy of personalizing our service has numerous benefits. Giving clients exactly what they want greatly increases their satisfaction with your work. In addition, it leads to brand loyalty, establishing SpeedPro Imaging as the industry leader in wide-format printing.
When people approach you in need of signage, they have often have a specific conceptual idea in mind. As a SpeedPro Imaging franchisee, it’s your job to help turn that conceptual idea into a visual idea.
All of your projects will begin with a client meeting intended to clarify what kind of visual communication the client wants. After you have an idea, you’ll propose your recommendation on how best to clearly convey your client’s message. Once your client is happy with an agreed-upon, you’ll move forward in creating the signage that will blow their audience away.
Do you want to own a business that capitalizes on the current large-format printing marketing trend? Contact us today!