There’s a common saying in marketing that “print isn’t dead.” Although this most often referrs to materials like direct mail, it also rings true for larger print products like window graphics and vehicle wraps. In today’s advertising landscape, digital might be growing, but large-format printing is still a win.
SpeedPro has positioned itself as a leader in the large-format printing industry and is successful for a reason. Our B2B clients understand the value of out-of-home advertising. The large, eye-catching designs customers see on the road or along the street have great ROI. Better yet, these types of advertisements are even more popular in today’s post-pandemic world. Opening a SpeedPro studio now allows our franchisees to meet the growing demand for out-of-home advertising products.
Out-of-home advertising draws eyes
“Out-of-home advertising” or OOH refers to any advertisements a customer sees while they are outside of their home. This includes billboards, vehicle wraps, large posters or banners and murals in public spaces. Recent evolutions have also added digital screens and backlit graphics to the OOH mix.
What’s great about out-of-home advertising is that it’s able to be seen by a large number of people every day. Plus, it’s not dependent on precise targeting or timing like digital advertising is. If a customer isn’t on their phone much, they might not see the emails a brand sends out. But as they drive to work or run errands, they have a high chance of seeing a banner or wrapped vehicle on the road!
When done well, OOH advertising is extremely eye-catching and holds customers’ attention. They’re great for brand and event awareness but can also send targeted messages and encourage actions. Because of all these benefits, organizations in almost every industry have invested in out-of-home advertising.
Post-pandemic advertising looks different
The current marketing landscape has also given OOH advertising a boost. The pandemic changed the way customers interact with ads. For the better part of two years, people spent the majority of their time at home. This drove brands toward digital advertising, reaching customers on their phones and computers. Unfortunately, this resulted in a lot of digital “noise” and clutter that buyers quickly began to tune out.
With the world largely opened up once again, people are spending more time outside of their homes and away from digital spaces. Brands are investing more of their money and effort into out-of-home ads that buyers see in the real world. Not only are these ads reaching customers where they are, they’re also cutting through that digital noise and making buyers take notice.
SpeedPro is positioned to deliver
In order to execute a successful out-of-home advertising campaign, brands need a reliable partner in the large-format printing space. Banners, window graphics, vehicle wraps and other large, physical ads must be carefully designed, printed and installed to maintain a professional appearance and have the biggest impact on viewers. This is the exact area where SpeedPro excels!
SpeedPro’s product line is well suited to meet the heightened demand for this large OOH advertising needs like billboards, signage and more. Our studios are capable of producing a vast array of large-format products. We even have the flexibility to print on new and unique substrates, like wood, glass and eco-friendly materials, allowing us to keep pace with emerging trends.
What’s even better is that many of our products are cost-effective for both us and our clients. Vehicle wraps are one of the most cost-effective out-of-home advertising products in the industry, with an average cost of four cents per thousand impressions. That’s a lot of impact for a small investment!
Breaking into the large-format printing industry can come with some obstacles, especially if you don’t have the technical expertise or experience. Fortunately, SpeedPro has built a national presence and a stellar reputation for quality, professionalism and collaboration. Clients interested in launching or expanding their out-of-home ad campaigns know SpeedPro is the printing partner to choose for a full range of product choices. We provide all our owners with ongoing training and the latest equipment and technology in the industry to ensure they uphold the SpeedPro standard.
Are you interested in launching a business that is prepared to capitalize on the growing OOH advertising industry? SpeedPro’s franchise opportunity might be a great fit for you! Contact us today to get in touch with a franchising representative.