At first look, a wide-format printing franchise opportunity may not be as cut and dry as other business concepts. A restaurant franchise, for instance, is easy to understand as a category – albeit more complicated to operate than a business like SpeedPro.
And once you start to peel back the layers of what a wide-format printing business is, the more you realize what a simple concept it is built upon and how streamlined it can be for studio owners. Although there is a wide variety of solutions you provide as a wide-format print shop franchise owner, the fundamentals of the business are straightforward. To help familiarize you with the most common products and services SpeedPro franchise owners provide, here’s a quick breakdown:
- Architectural and Glass Finishes
Used for interior and exterior applications, glass finishes are applied to glass surfaces in primarily commercial spaces. Some examples include applying finishes to conference room glass walls, adding a frosted look to outside-facing windows to enhance privacy and reduce distractions, and installing tinted applications to reduce glare and make offices more energy efficient.
Businesses use custom decals to accomplish a variety of marketing and branding initiatives. Studio owners create vinyl decals that can be applied to walls, windows, floors, vehicles or even equipment like laptops. Decals can be used to promote an event, a limited-time offer or sale or give a business’s name greater visibility on company-owned vehicles. Meanwhile, they can be cut in any shape or size, providing SpeedPro clients with nearly unlimited creative options.
- Environmental Graphics
Wall murals and coverings in corporate environments, restaurants, healthcare facilities, retail spaces and other areas are one of the most common types of environmental graphics. These are larger-than-life installations that help businesses breathe new life into a space. Applying vinyl adhesive graphics, SpeedPro studio owners work with their clients to create a more branded feel, adding logos, colors, slogans and other elements that communicate a company’s culture.
- Event Graphics and Tents
Many clients come to SpeedPro studios with an idea but not a fully thought-out strategy when it comes to event marketing. Whether they’re attending a conference in Las Vegas or exhibiting at a local festival, it’s important for businesses to stand out with their displays to attract the attention of attendees. SpeedPro studio owners help identify the right style of tent or booth based on the event and the company’s objective. Some types of event graphics and tents include trade show displays, printed wall or stage backdrops and backlit graphics.
- Indoor and Outdoor Signage
As a studio owner, clients will need to attract customers using high-impact, visually appealing signage on their business’s exterior, as well as compel customers to take specific actions once they walk through the front doors. Indoor signage can be directional or wayfinding in nature, helping people find where they want to go. Businesses can also build their brand by including signage that conveys their mission and values. Meanwhile, outdoor signage may come in the form of backlit signs, banners, flags, custom contour cut designs and A-frame sidewalk signs.
- Point of Purchase Displays
A point of purchase (POP) display is a type of large-format printing product used when a consumer is making the decision to make a purchase. Retailers, auto dealers, financial institutions, sporting venues and large number of brick-and-mortar businesses depend on POP displays to help motivate their customers to make a purchase. The display may be a tablet stand or kiosk, a wall display, window decals or life-size cutouts.
- Vehicle and Fleet Wraps
Complete or partial vehicle wraps give business owners the opportunity to increase brand awareness in whatever market they operate. Many organizations have a fleet of company cars that employees use. For example, logistics companies regularly need wraps to brand their vehicles to attract the attention of consumers and potential clients. At the same time, small-business owners may want to invest in a vehicle wrap for their service-based enterprise.
The SpeedPro business model is designed for individuals who excel at forging relationships with other business owners, appreciate and facilitate a consultative approach to working with clients, and know how to manage a small, yet dedicated team.
It’s with this team that you can leverage the large number of SpeedPro products and services to solve your clients’ marketing and advertising pain points. With industry-leading training and support, you can be confident in living up to the brand standards of uncompromising quality and quick delivery with each project – all of which facilitates repeat business and referrals.
Want to learn more about owning a SpeedPro studio? Get in touch with a member of our franchise development team here!