Coupled with business strategy, a well-defined and differentiated company culture is one of the most important factors influencing an organization’s success. Research from the consulting firm Deloitte found 94 percent of executives and 88 percent of employees believe this to be true.
As industries across the board become increasingly crowded with competition, a distinct culture that helps support and guide business strategy gives companies an advantage. Organizations that put specific focus on their culture tend to have happier employees who feel valued at work.
As a franchise brand, we have worked – and continue to work – diligently to create an organizational culture that helps to motivate SpeedPro studio owners and gives them the foundational guidance and tools to keep their individual teams inspired to put forth their best effort.
Here is a sample of some of the attributes of the SpeedPro company culture that helps to inspire our brand’s growth:
- Highly Collaborative
SpeedPro franchisees are part of a family of studio owners.
“As a SpeedPro studio owner, we collaborate and know that tenured owners can share and mentor new owners, which makes the brand and system stronger, one question, one studio, and one client interaction at a time,” said John Barber, owner of the SpeedPro in Norcross, Georgia.
When new studio owners are ramping up their business, an existing SpeedPro franchisee will act as a buddy studio for that individual. As a result, an owner who hasn’t officially opened their doors yet can start building a client roster and working on projects with the help of their fellow franchisees.
- Client-Centric Philosophy
As a business-to-business (B2B) franchise concept, SpeedPro owners are invested in ensuring their clients’ needs come first. The brand promise is built around the idea that each studio is an extension of their clients’ design, event planning, marketing and advertising teams.
It’s a consultative approach that distinguishes SpeedPro from other printing franchise concepts that are more focused on solely delivering a product. It’s critical that franchisees and their teams take the time to understand and help visualize a strategy that will help ensure their clients achieve their business objectives.
- Dedicated to Growth
Most franchisors will tell you they want to expand their footprint by adding new units at a consistent pace. The same is obviously true of SpeedPro as well, but we’re also equally dedicated to making sure existing franchisees are achieving the strongest unit-level economics possible.
“My goal is to grow our brand well beyond 130 studios, of course,” said Larry Oberly, SpeedPro CEO. “But, we also have to make sure we never lose sight of helping our current franchisees by expanding and enhancing our infrastructure and support services. That, in itself, is a tremendous draw for entrepreneurs interested in owning a SpeedPro studio. By collaborating, the SpeedPro home office and our studio owners will do this together.”
- Focused on Innovation
As a leader in wide-format printing, we need to ensure we’re doing everything we can to stay ahead in our industry. This is reflected in the tools and operational guidelines made available to studio owners to assist them in marketing their studios to different types of clients, including designers, architects, creative directors, marketing professionals, small-business owners and members of the C-suite.
At the same time, you can see innovation in the products and services franchisees can offer their clients. For example, studio owners can print on acrylic, brushed metal and glass surfaces, in addition to many other substrates. This expands the types of applications and fosters creative freedom for studio owners and their clients.
As you investigate franchise opportunities, remember that you have to weigh any potential financial gains alongside cultural alignment with the brand. Investing in a franchise is a serious commitment, so you want to ensure that you’re in step with the franchisor.
Learn more about SpeedPro’s business model here!