As the new year approaches, aspiring entrepreneurs are considering their next move. Launching a business in the new year is a great idea, but choosing the right business is crucial.
In examining small business and B2B market trends heading into next year, SpeedPro stands out as a winning investment. Here’s what positions our large-format printing business for success in 2022.
Post-pandemic marketing needs are high
The pandemic created challenges for businesses across every industry. Stores and restaurants closed down, employees shifted to working from home, and people turned to online shopping. With enhanced safety measures and reduced case numbers, businesses have gradually returned to normal operations. Those businesses need new ways to get customers’ attention.
Post-pandemic marketing opportunities are numerous in the large-format printing space. Businesses are searching for ways to attract buyers with eye-catching displays. Products like vehicle wraps and window graphics are long-lasting marketing opportunities for all kinds of companies.
Businesses are not the only things returning to normal. In-person events have returned and event marketers need cost-effective advertising. Large-scale banners and graphics are proven methods for attracting attendees.
SpeedPro studios have the capability to serve all these clients. Whether it’s a small businesses that needs a vehicle wrap for mobile advertising or a business advertising a trade show, SpeedPro owners have the tools to help businesses succeed.
New businesses are on the horizon
The market and economy are also stabilizing following the pandemic, opening the door for entrepreneurs to establish new businesses. New businesses, in particular, will require marketing and advertising products like window graphics as well as interior accents like wall murals during buildout.
As a B2B business, SpeedPro has the benefit of growing with the market. More local businesses equates to more potential customers for SpeedPro studio owners to connect with. Utilizing our local partnership approach, owners can take advantage of growth in their territory’s business sector as new companies open their doors in 2022.
Low-overhead business model reduces risk
Despite the stability businesses have found over the past few months, many entrepreneurs are rightfully cautious about jumping into demanding business ventures. Companies with lots of overhead or unpredictable market opportunities are being met with more scrutiny. SpeedPro has the benefit of remaining a low-overhead business from day one and coming with a stable pool of businesses to market to and generate repeat business from.
The 2021 labor shortage is also expected to continue into 2022. Thankfully, SpeedPro’s business model only requires two employees to run a studio effectively. Owners need not worry about sourcing a large team to fulfill client orders or complete installations.
Reasonably sized studios help reduce real estate and utility costs, and a small team both is easier to form and keeps employee-related costs low. These elements keep costs and risk levels manageable for new franchisees.
Start the new year with Great. Big. Opportunity.
SpeedPro’s franchise system allows entrepreneurs to capitalize on current market trends while building a business with a predictable and ever-growing customer pool. As one of the nation’s leading printing franchises, SpeedPro has the tools and expertise needed to capitalize on recent changes to the market. 2022 holds ample opportunity for franchisees who are determined to make a name for their business through strong local partnerships and a commitment to quality.
Are you interested in learning more about the wide-format printing industry and SpeedPro’s growing role in it? Fill out our contact form to get in touch with a representative and discover what opportunities await in your market.