Out-of-home (OOH) advertising is a massive industry across the United. U.S. OOH ad spend reached $9.1 billion in 2024, and this number is expected to exceed $10.5 billion by 2028. This presents a lucrative opportunity for large-format print providers like SpeedPro.
One of the best ways SpeedPro Studio owners can tap into this market is by connecting with marketing and advertising agencies—the creative professionals driving ad campaigns for brands big and small. In fact, marketing and ad agencies make up a sizeable portion of SpeedPro’s overall client pool, thanks to the sheer volume of opportunity they hold and the SpeedPro commitment to working with business-to-business clients exclusively.
Agencies Are a Core SpeedPro Client Segment
The relationship between SpeedPro and marketing/ad agencies is one driven by collaboration and shared vision. Since the earliest days of SpeedPro, we’ve worked hand-in-hand with agency clients to help execute advertising campaigns on behalf of brands. What makes this possible is each party’s unique skill set.
Marketing/ad agencies are primarily responsible for conceptualizing campaigns for their clients. They bring skills like omnichannel strategy and event coordination to the table to further their customers’ marketing goals. The campaigns they create often rely on large-format print products like banners, trade show displays, window graphics and exterior signage, to name a few.
However, a large number of ad agencies do not have in-house production capabilities. Instead, they source reliable vendors to print and install the graphics their clients need. This is where SpeedPro enters the equation. By providing a breadth of large-format print products that are applicable to industries of all kinds, SpeedPro Studios serve as a one-stop shop for these agency partners. SpeedPro’s expertise in GREAT. BIG. GRAPHICS. ensures that every product is printed at the highest quality, to the client’s exact specifications, and installed for long-lasting success.
The relationship is collaborative, not competitive, and ultimately produces benefits for everyone involved—the brand client, the ad agency and the SpeedPro studio.
Unique Benefits of Marketing and Ad Agency Partnerships
SpeedPro’s client verticals are diverse, and each comes with a unique set of benefits for our business model. Marketing and ad agencies are a core customer segment for Studios because of the multitude of opportunities they have to offer.
- One contact, many customers: One of the biggest benefits of working with marketing and ad agency clients is the volume of sales that comes with them. A single agency representative could work on behalf of a large pool of clients, each with graphic and signage needs. Not only does this multiply your sales potential, it also streamlines the sales and production process. Instead of managing an entire rolodex of clients, you’ll have a single point of contact for many brands, increasing your revenue opportunities exponetntially!
- Reduced marketing costs: Landing sales with an agency client can also produce greater ROI than landing a sale from an individual business or organization. An agency might place orders for 5-10 businesses but cost the same to acquire as a single business would. This means less time and resources spent on marketing and more money in your pocket. Better yet, many ad agencies refer business via word-of-mouth. If you become a trusted partner of one firm, they might refer you to a colleague at another agency, or bring your Studio in as a vendor to a new role.
- Product diversity and high-margin opportunities: Because marketing agencies work with a broad range of client brands, they’ll need a broad range of large-format print products. This variety presents opportunities to produce high-margin, custom projects for agencies’ high-profile campaigns. Additionally, agencies are often at the forefront of innovative marketing trends. Working with them exposes you to fresh ideas and keeps your skills sharp while giving you the chance to stretch your creative muscles with each new project.
- Consistent workflow: If your Studio becomes an ad agency’s go-to print partner, you’re likely to benefit from repeat business. While an individual business might only place large-format print orders every few months or on a seasonal cycle, agency clients can offer a more steady stream of work thanks to the multitude of customers represented. Agencies might be sourcing products for several clients at any given time, introducing more opportunities for sales back-to-back.
Unlock Opportunity Through SpeedPro
Marketing and ad agencies across the nation have trusted SpeedPro to produce top-of-the-line products for their brand customers. In return, SpeedPro Studios have thrived from the repeat business and creative opportunities these agencies provide. The agency market is not one you want to miss out on when launching your new SpeedPro Studio!
Contact SpeedPro today to learn more about our large-format print franchise model and unlock business opportunities in your own backyard!