Opening a new franchise is an incredibly exciting venture, filled with the promise of entrepreneurship and the satisfaction of building something of your own. For aspiring SpeedPro Studio owners, this journey begins with a crucial decision: finding the right location.
In the world of large-format printing, where your clients are businesses themselves, your Studio’s physical location is far more than just an address—it’s a critical factor that can impact your visibility, accessibility and, ultimately, your success. At SpeedPro, we understand the importance of this choice. That’s why we’re committed to providing comprehensive support throughout the entire site selection process. We ensure our franchisees are positioned for success through every step—from territory selection, to the intricate details of Studio buildout.
Step 1: Defining Your Territory
Before you can pinpoint a specific address, you need to identify the right market. The SpeedPro business model thrives on serving other businesses (B2B), providing high-quality large-format graphics to a diverse range of industries, including marketing agencies, event planners, retail, construction and more. Understanding this target audience is crucial to selecting your territory.
Territory analysis and selection occurs during our Discovery Process. During this phase, we’ll provide you with a detailed territory analysis customized for the area you’re interested in operating within.
When evaluating potential territories, we consider several key factors:
- Demographics and Psychographics: We look for areas with a high concentration of the types of businesses most likely to need large-format printing services.
- Business Density: Analyzing the sheer number and variety of commercial clients within a given area helps us gauge the potential demand for SpeedPro’s services. A vibrant business community often translates to a thriving market for large-format graphics.
- Economic Indicators: A healthy local economy, characterized by business growth and new commercial development, signals a robust environment for a SpeedPro Studio.
SpeedPro’s role in the territory selection phase is to provide you with data-driven insights and strategic guidance—helping you interpret this data and identify territories with the highest potential for your SpeedPro Studio to flourish. Fortunately, SpeedPro has territory options available across North America, giving new franchisees ample choices to operate close to home or in a new, opportunity-rich region.
Step 2: Pinpointing the Perfect Site
Once you’ve solidified your territory and signed a Franchise Agreement, your focus will shift to finding the perfect physical site for your Studio. This is where the specific characteristics of a location become important for your large-format printing business.
An ideal SpeedPro Studio site typically possesses:
- A minimum of 3,000-sq feet of flex space (light industrial)
- Garage bay/vehicle door access
- Open floor plan
- Area for workstations
- Some storage space for materials
Beyond the physical attributes, proximity to your target businesses is key. Being located near commercial hubs, industrial parks or bustling business districts can significantly increase your client base by offering convenient access and visibility.
Navigating zoning and local regulations can be complex, but SpeedPro is there to help. We assist in understanding whether a site falls under appropriate industrial or commercial zoning and guide you through the necessary permitting processes and local ordinances.
SpeedPro’s site selection support extends beyond just advice. We leverage our established real estate network, connecting you with commercial real estate brokers who understand our unique needs. A designated field consultant will assist you with on-site assessments and evaluations, providing expert opinions. And, when it’s time to lock in your location, we offer invaluable lease negotiation assistance—guiding you through favorable lease terms, tenant improvements and legal considerations to protect your investment.
Step 3: Buildout and Grand Opening
After selecting your territory and finding the right location to lease, your final step before officially opening your doors will be the buildout process. Fortunately, SpeedPro has created a simple, flexible design for our Studios that takes just 30-60 days to complete!
During this phase, the SpeedPro Buddy Studio program allows you to start selling and producing GREAT. BIG. GRAPHICS. with a partner Studio – a unique way to start earning revenue while building client relationships before your location opens its doors.
Paired with our turnkey startup package containing equipment and materials, you’ll be ready to launch in as little as two months. Your field consultant and corporate partners will be there at every step—through the grand opening and beyond—providing ongoing assistance to ensure your Studio’s sustained success.
Building Your Future with SpeedPro
Choosing the right location for your SpeedPro Studio is a foundational step, but it’s a journey you don’t have to go on alone. With SpeedPro, you gain a partner committed to guiding you through every decision—ensuring your Studio is strategically positioned for growth and stability.
Are you ready to build your future in the opportunity-rich world of large-format printing? Learn more about SpeedPro’s franchise opportunity and take the next step toward owning a successful business!