Look around you: Everywhere you go, from the vibrant murals adorning city buildings, to the eye-catching graphics on a delivery truck, to the captivating displays in your favorite retail store, large-format print is silently, yet powerfully, communicating messages. At SpeedPro, we know large-format is about more than just ink on paper; it’s the art and science of making an impact. That’s why we’ve specialized in large-format print for so long!
The breadth and depth of our large-format printing portfolio has proven SpeedPro is a dynamic business opportunity brimming with potential. This industry offers a vast landscape of possibilities, allowing you to tap into diverse markets and provide solutions that truly stand out. Let’s take a closer look at how.
What Exactly is Large-Format Printing?
There’s a lot that distinguishes large-format printing from the everyday brochure or business card. It all comes down to scale, impact and application. Unlike conventional small-format printing, large-format focuses on GREAT. BIG. GRAPHICS.—ones that are designed to be seen from a distance, endure various weather conditions and cover significant areas. This type of printing requires specialized equipment, materials and expertise.
The power of scale in visual communication is undeniable. A large banner flying overhead, a vehicle wrapped in striking graphics, or a custom wall mural at a sports venue instantly captures attention and conveys a message more effectively than smaller formats ever could. Large-format print is about creating memorable experiences and asserting a powerful brand presence in the physical world.
The Diverse World of Large-Format Products
“From flags to fleet wraps” only scratches the surface of what’s possible in large-format print. There’s an expansive universe of products and applications SpeedPro offers the B2B market.
Outdoor and Architectural Enhancement
Large-format print products and signage transform cityscapes and public spaces with eye-catching visuals.
- Flags & Banners: These versatile staples range from event flags hung outside a festival, to street pole banners announcing local initiatives, to grand opening banners that signal new beginnings. They are effective, reusable and highly visible.
- Building Wraps & Murals: Wraps and murals turn entire building exteriors or large interior walls into breathtaking advertisements or artistic expressions, creating architectural graphics that become landmarks.
- Signage: Beyond standard signs, large-format produces bold outdoor signs that guide and inform, as well as complex wayfinding systems for large campuses or venues.
Vehicle and Fleet Branding
Wraps and graphics turn ordinary vehicles into powerful, mobile marketing machines.
- Fleet Wraps: Cars, trucks, vans, buses and even boats can be completely covered with vibrant, high-impact graphics, turning them into moving advertisements that generate thousands of impressions daily.
- Vehicle Graphics: Smaller decals and branding elements can still effectively showcase a company logo, contact information or promotional message on individual vehicles
Retail and Experiential Environments
Large-format products can enhance customer experiences and guide purchasing decisions within commercial spaces like stores and eateries.
- Wall Murals & Decals: From enhancing the ambiance of a retail space, to transforming corporate offices with inspiring imagery, these graphics create immersive environments.
- Floor Graphics: Floor graphics serve as navigational tools to direct customer flow or offer promotional messages right underfoot.
- Point-of-Purchase (POP) Displays: Standees, counter graphics and aisle shelves are crucial for in-store promotions—drawing attention to specific products and driving impulse buys.
- Window Graphics: Whether it’s perforated vinyl offering privacy while advertising or clear decals showcasing promotions, window graphics maximize storefront visibility and draw in passersby.
Events and Exhibitions
Ensure your clients dominate the conversation at any gathering—whether it’s a sports match, trade show or annual gala.
- Trade Show Booths: From custom backdrops and sophisticated pop-up displays to intricate custom exhibits, large-format print is the backbone of a successful trade show presence.
- Event Signage: Essential for large gatherings, event signage might include directional signs, sponsor banners and impressive stage backdrops that set the tone for the event.
- Dimensional Signage & Lettering: Adding a third dimension to signs with cut-out letters and logos creates a premium, impactful look that catches the eye.
Specialty and Niche Applications
Beyond the mainstream, large-format offers unique solutions for specific needs. This is where SpeedPro truly shines—providing custom creations for clients’ specific advertising problems.
- Canvas & Fine Art Prints: For interior decor or gallery-quality art reproductions, large-format printers can produce stunning, high-resolution prints on varied canvas materials.
- Backlit Graphics: Designed for lightboxes and display units, these graphics illuminate from behind, creating a vibrant, attention-grabbing visual effect.
- Custom Wallpaper & Fabric Prints: Offering unique interior design solutions, custom printed wallpapers and fabrics allow for personalized aesthetics in commercial and residential spaces.
Why Diversity Matters for SpeedPro Franchisees
For SpeedPro Studio owners, this incredible product diversity isn’t just a list of offerings—it’s a profound business advantage. The ability to produce everything from a vehicle wrap for a logistics company, to a wall mural for a hospital, to trade show graphics for a tech firm means you can access virtually every industry. Your potential client base is immense and varied. This also means you can tap into multiple revenue streams—stabilizing your income throughout the year and reducing business risk.
There are benefits for clients and SpeedPro Studios, alike, as well. Product diversity allows our franchisees to address diverse needs across customer types and marketing goals. We offer tailored solutions, whether an organization needs high-impact outdoor advertising, subtle interior branding or temporary event signage.
Additionally, the synergy between our products is extremely powerful, unlocking cross-selling opportunities. A client who comes in for fleet graphics might also need matching event banners for a product launch or custom wallpaper for their office reception area. Your Studio can become their single-source advertising solution.
Seize Opportunity in Today’s Large-Format Print Market
From the smallest event flag to the most complex fleet wrap, the world of large-format printing is rich with creativity, innovation and, most importantly, opportunity. Its incredible diversity means that for every business challenge, there’s a visual solution ready to make an impact.
The current market further amplifies this potential. With the rise of experiential marketing, the increasing need for visual stand-out and growing demands for customization, large-format graphics are more vital than ever. SpeedPro’s proven business model and national brand recognition empower our Studio owners to capitalize on these trends and thrive.
Ready to turn your big ideas into big business? Learn more about SpeedPro’s franchise opportunity today and discover how you can become a leader in the dynamic world of large-format print!