As a large-format printing franchise business, SpeedPro holds a prominent place in the marketing and advertising space. But in order for us to attract leading brands in need of high-quality graphics, we need to do a fair amount of marketing ourselves.
When you open your very own SpeedPro Studio, marketing will be a critical tool you’ll use to generate client leads. Strategic advertising can help you tap into new markets, draw high-profile customers and ensure your business stands out from the competition. For this reason, SpeedPro prioritizes marketing tools and training from the very beginning of every franchisee’s journey. In order to set you up for success—and the success of the franchise system overall—marketing is a core area of support for the corporate SpeedPro team.
Corporate Marketing Tools Set You Up for Success
For more than 30 years, SpeedPro has grown as a leading provider of large-format print products. Part of our success stems from our nationwide advertising efforts.
Every SpeedPro Studio contributes monthly to the SpeedPro marketing fund, which allows us to promote SpeedPro on a grand scale for the system as a whole. Paired with our quality products and stellar service, these marketing initiatives have solidified SpeedPro’s reputation in the industry—providing strong brand recognition and a competitive edge.
But beyond these nationwide efforts, SpeedPro also gives attention to our Studios through a hyperlocal approach. During onboarding, each new franchise owner is put through a multi-step marketing program, which provides the training and tools necessary to operating a successful print franchise.
The SpeedPro marketing toolkit helps build a marketing foundation for your Studio. This includes a dedicated website for your location, which showcases your product portfolio, target industries, client testimonials and contact information. A strong website works in tandem with an SEO strategy, allowing you to be found easier in local search engine results. Equally important are social media platforms for your Studio, which give you the opportunity to be discovered and showcase the high-quality work you produce as a SpeedPro franchise owner. All of these marketing tactics are visible to core business customers that you’ll be working with as an exclusively business to business franchise.
As part of your training, you’ll learn about SpeedPro’s brand standards and marketing expectations—keeping you aligned with our national advertising efforts. You’ll also create a marketing strategy for your Studio and set measurable goals you can track against over time. With our expert help, your first marketing plan will be ready to go by the time your doors open!
Networking and Grand Opening Get the Word Out
SpeedPro’s corporate marketing support really ramps up when your Studio is about to open. During the buildout process, you’ll be paired with a Buddy Studio nearby that can help you fulfill orders and generate revenue immediately. Our field consultants will work with you to begin networking in your territory and attract those initial clients. Yes! As a SpeedPro franchise owner, you’ll be able to make money before your business officially opens its doors!
A grand opening event for your Studio and even local media coverage are often part of a Studio’s marketing and business launch. These advertising methods help to create a splash in your region once your Studio finally opens its doors—and ideally, you’ll already have clients with positive things to say about your services!
Franchisee-Driven Strategies Have Ongoing Support
Once your marketing training is complete, your foundational channels are live, and your Studio is open, it’s up to you to continue marketing your new SpeedPro large-format printing business. Fortunately, you won’t be alone—the corporate team at SpeedPro will continue to offer training and assistance with your campaigns.
SpeedPro franchisees have found great success by executing social media and email marketing campaigns, keeping their websites updated with reviews and portfolio photos and optimizing for SEO. Marketing automation tools are helpful in streamlining this work, so you can focus on finalizing sales and getting graphics out the door.
We also recommend that Studio owners take a hyperlocal approach to marketing and networking in their immediate communities. You’ll need a commercial vehicle for sales calls and deliveries. Wrapping it with a SpeedPro vinyl vehicle wrap can turn your car into a mobile billboard. Attending community events, Chamber of Commerce meetings and other regional gatherings can help you meet potential clients and build trust in person.
By using a combination of digital tools and strategic networking approaches, you’ll build a great reputation in your business community in no time!
SpeedPro Supports You from Start to Finish
Marketing your business is necessary throughout the lifetime of the Studio’s operation. That’s why SpeedPro provides the tools and training franchisees need to get started on their own, and, as your Studio grows, you’ll have our support every step of the way.
Ready to join the SpeedPro large-format printing network? Learn more about our franchise opportunity and begin your journey today.