Most people have never heard the term “large-format printing” before. If you were to ask someone on the street, they probably wouldn’t be able to give you the definition. However, everyone has encountered large-format printing in their day-to-day life. You may not have realized, but your environment is full of large-format graphics!
It’s this prevalence of large-format printing that makes franchise businesses like SpeedPro so appealing. Once entrepreneurs understand what the concept means, they realize just how vast the market really is. Investing in a SpeedPro wide-format printing Studio means tapping into an entire world of sales potential.
Large graphics are all around you
When you really think about it, you’ll realize that large-format graphics are everywhere. You can’t drive down the street, visit your favorite coffee shop, or go into work without seeing some kind of large, printed design. Whether they’re on vinyl, glass, wood, or wallpaper, large-format graphics have been carefully designed and installed almost everywhere you go. You’re exposed to hundreds—maybe thousands—of large-format graphics every single week.
By definition, large- or wide-format printing involves products printed at a large scale, usually between 64 and 120 inches. These products cannot be produced on standard printers and require specialized equipment and expertise to create and install. Emerging technologies have made it possible to print large-format graphics on a wide range of substrates, from traditional paper and vinyl to glass, textiles, and wood.
There’s a lot of competition for messaging in our world today, and this has driven marketers to go bigger to attract more attention. Instead of being handed brochures or flyers all day, you’re faced with super-sized murals, window graphics, billboards, and signs at every turn.
Consider an everyday example, like a standard workday. You leave your house to drive to work, and on the highway, you pass multiple billboards with advertisements. You also drive past a van that’s wrapped with a plumbing company’s logo and contact information. As you pull up to your office complex, you see large wayfinding signage directing visitors to the appropriate building. The building you work in has a large sign with your company’s name out front. Once you get inside the building, you pass a wall mural with an inspirational quote from your CEO. The elevators are wrapped to display your company’s logo and colors. In just half an hour, you’ve been exposed to a surprising number of large-format printed products!
You might see even more wide-format graphics on a trip to your local shopping center. Colorful banners are hung outside stores to advertise seasonal promotions or a grand opening. As you head up to the second floor of the mall, the escalator bay is wrapped with an advertisement. The next shop you visit has a full-sized window graphic in its storefront showcasing its latest product line. Floor decals help direct you through the store to find the items you need. Large-print graphics really are all around you.
The possibilities are endless
Because we’re faced with so many large-format graphics every day, it’s easy to forget we’re exposed to them at all. However, every ad or sign we see is another touchpoint for a company or a new message that we process. Once you start to pay attention, you come to understand just how big of a role wide-format printing plays in your life every single day.
There are nearly limitless possibilities for large-format graphic applications. Whether they’re used by a school district, marketing agency, sports team, or fundraising group, these printed products can send endless messages in so many ways.
This is the reason the large-format printing industry is so appealing to aspiring franchisees. The client pool is vast, because almost every industry has a use for large-format printing. As a SpeedPro Studio owner, you could help the organizations in your community design and share their own messages. There is tremendous revenue potential awaiting you!
Large-format printing is everywhere—and that’s not going to change anytime soon. There’s so much potential in the wide-format printing industry, and SpeedPro makes it easy to get started with a large-format printing franchise of your very own. Jump on the opportunity to join a thriving industry and build your own network of customers putting large graphics out into the world. Reach out to a SpeedPro franchise representative to get started.