When you think of “marketing and advertising,” K-12 school districts probably aren’t the first customer segments that come to mind. However, local schools rely heavily on marketing and branding efforts to support their operations, communications, and activities. Now more than ever, school districts are learning that a strong brand helps build deeper connections with their communities.
Education is one of the biggest customer segments SpeedPro serves as a large-format printing business. Opening a SpeedPro Studio in an area with lots of schools could be a boon for your small business!
K-12 schools rely on great branding and signage
If you think about it, schools use a tremendous amount of signage throughout their campuses and facilities. Given their size, many elementary, middle, and high schools need wide-format printed products to bring their marketing and advertising visions to life, making them a great candidate for SpeedPro’s printing services.
What’s more, school districts are increasingly using branding to build connections within their communities. Schools rely on a clear color scheme, logo, or mascot, mission statement, and values to create a strong identity in the area. They often echo these elements through signage and aesthetics. Older schools are also turning to large-scale renovations to improve their physical spaces and reinforce their brands through visuals.
Consider the many ways large-format printing can support K-12 education.
- School branding: Schools love to create a welcoming and exciting atmosphere through colorful and engaging signage. These institutions might install a new wall mural in a common space to emphasize school spirit or upgrade their exterior signage to reflect a more modern logo. Wayfinding signage is helpful on large, sprawling campuses. Temporary banners are often used both on and off school property to advertise school events. The school might even have a small bus or van fleet needing custom-branded vehicle wraps.
- New initiatives: Schools that are pushing for a new curriculum or district-wide initiatives want to catch the eye of passersby. Quality graphics, bold colors, and clear text are needed on banners, flags, and window graphics to give parents, staff, and visitors critical information.
- Sports and activities: Schools are constantly hosting events and activities for student groups. Athletics, arts, and other clubs typically require their own branded signage to promote upcoming events and give each school space a unique identity. Flags, banners, and floor graphics are commonly used to make each activity stand out.
- Fundraising: Fundraising is a huge part of K-12 schools’ marketing efforts. These important initiatives require big signs and impressive graphics to communicate a need and encourage people to donate.
Where schools of the past may have been content to not stand out in the community, modern schools are constantly looking to improve their facilities and wow parents and students alike. SpeedPro’s Great. Big. Graphics. help them achieve this goal!
SpeedPro serves as a school district partner
Beyond our wide range of products, SpeedPro Studios provide something even better to schools across the country: fantastic service. Many schools are unfamiliar with large-format printing and might not know exactly what they need to transform their spaces. SpeedPro not only brings high-quality printed products to the table but also the creativity and solutions-oriented mindset schools need to accomplish their goals.
Because of this, many school districts consider SpeedPro a true partner in their marketing and advertising efforts. Our Studio owners are capable of meeting them where they are and posing creative solutions for their unique needs. As the schools’ events and initiatives change over the years, they feel comfortable turning to SpeedPro for ongoing services.
This also means that SpeedPro franchisees have the opportunity to really serve their communities in a deep way. Building strong relationships with local schools helps bolster education. Some of our owners even serve the schools their children attend! As a Studio owner, you can go to work each day knowing that you’re staying involved with the community, all while earning a living through your small business.
If you’re interested in launching a thriving career in large-format printing, consider investing in a SpeedPro Studio of your own! Our B2B large-format printing business allows you to connect with local organizations like schools, universities and much more. Reach out to learn more about our business model and get started!