The winter holiday season is a high-demand one for large-format print shops like SpeedPro. Retailers revamp their signage and storefronts to draw in shoppers for Black Friday, Christmas and other events. However, this is just one of many seasonal opportunities available to print providers. Large-format print products have their place in the market all year long.
By identifying the peak seasons in your territory, you can proactively market your large-format printing services to attract new clients and maximize sales. Thanks to SpeedPro’s breadth of product types, there will always be seasonal trends to take advantage of! Make sure you plan ahead for these high-demand print seasons next year.
Retail-Focused Holidays
All major holidays—not just the winter ones—create demand for new large-format print products. Retailers, restaurants and other businesses run holiday-specific marketing campaigns for their themed gifts and promotions. For SpeedPro Studios, each of these holidays presents a new opportunity to provide high-quality banners, window graphics, floor decals, flags and more.
Trade Show Season
Businesses that attend industry trade shows or conferences need specialized print products like booth displays, retractable banners, table covers and flags. Although these events are hosted year-round, there are certain seasons when demand is higher.
In general, fall and early spring tend to be prime times for trade shows and conventions. January is also a big month for trade shows in some industries. In order to capitalize on the trade show season, market to show organizers and exhibitors in the slower months, when they’re planning their next events. Summer is a great time to collaborate with clients in need of displays and get everything printed before their fall event season really kicks off.
Sports Seasons
Sports organizations of all kinds—and at all levels—use large-format print products to market their events, showcase their team members and promote sponsors. Banners and flags, window graphics and murals, and exterior signage are very common at sports stadiums and arenas. New products might be needed to generate excitement for the upcoming season or advertise high-profile games and events.
The clients available in your market might vary, depending on the sports teams present. Whether your city hosts a popular football, basketball, baseball or hockey team, identify when their season starts to get a jump on potential large-format advertising opportunities. You don’t have to focus on the pros, either. High school and recreational teams in your community still need signage and are often in need of local partners.
Summer Events
The summer season also tends to come with high demand for large-format print products for a variety of reasons. The warm-weather months are jam-packed with events big and small—from outdoor concerts and festivals to local block parties and farmers’ markets. Event hosts and their sponsors use signage, banners and flags to promote their gatherings and share information. Retailers and vendors often join in on the fun with booths and sales that need promotion.
No matter what events your community hosts, you can expect the demand for outdoor large-format print products to rise in the summer. Look for opportunities in your territory by forging connections with local businesses and organizers.
Local Seasonal Businesses
Depending on the business makeup in your market, there may be additional sales opportunities available through seasonal businesses. For example, mountain cities might see print demand rise around ski and winter sport season, while a popular tourist destination in warm weather climates might have peak seasons for sightseeing or outdoor recreation.
Get involved in your local business community to identify these kinds of seasonal businesses and their print-related needs. By building these connections, you can capitalize on seasonal sales unique to your market!
SpeedPro Hosts Opportunity in All Seasons
Seasonal demand for large-format print products is not unique to one time of year. There are seasonal opportunities to take advantage of all year long, bringing new client opportunities and consistent revenue to your Studio. This is especially true thanks to SpeedPro’s diversity of products and tailored solutions for clients across industries.
By understanding the seasonal trends in your territory and tailoring your marketing strategies accordingly, you can position your Studio as a year-round solution for large-format printing needs. Remember to stay ahead of trends, be proactive in seeking out new business opportunities and leverage the nationwide brand recognition that comes with the SpeedPro name.
Ready to begin your large-format print franchising journey with SpeedPro? Contact us to learn more and get started!