Step into any convention center, trade show floor or event venue, and you’ll immediately be immersed in a world of energy and intense competition. From grand entrance banners to intricate trade show booths, every visual element plays a role in shaping the attendee experience and driving business success. SpeedPro thrives within this dynamic industry!
At SpeedPro, our franchisees understand the power of visual communication. We’re not just printers; we’re partners in helping businesses make a GREAT. BIG. Statement. SpeedPro owners are experts in delivering high-impact, large-format print solutions making their business an ideal ally for event organizers, exhibitors and sponsors alike. This is precisely why the $33 billion global events industry is a fantastic recurring revenue source for SpeedPro franchise owners—offering unparalleled potential for growth and profitability.
The Convention Industry is a Perfect Fit for SpeedPro
At their core, conventions and trade shows are all about visibility. In a sea of exhibitors and messages, standing out is not just an advantage—it’s a necessity. This is where large-format print shines. It’s an essential tool for creating a strong, memorable first impression, drawing attendees in and conveying brand messages with maximum impact.
For SpeedPro, the benefit of the conventions and events industry is found in its diverse and constant demand for large-format print materials. These aren’t just one-off projects. Clients often need ongoing print for a variety of applications.
- Trade Show Booths: Trade show booths are the heart of any exhibition. Clients may need custom backdrops, pop-up displays designed for quick setup, tension fabric displays for seamless graphics and modular exhibits that can be reconfigured for different events. Each element requires precision printing and high-quality materials to convey professionalism and attract visitors.
- Banners: From retractable banners that are easy to transport and set up, to hanging banners that dominate event halls, to durable outdoor banners for event entrances or directional signage, banners are found everywhere you turn at conventions.
- Signage: Beyond banners, events require a variety of signs. Directional signs ensure smooth traffic flow, floor graphics create immersive experiences and wall and window graphics transform plain spaces into branded environments.
- Vehicle Wraps/Graphics: For event transportation, mobile marketing or even branded food trucks at outdoor festivals, vehicle graphics create a dynamic, moving billboard that extends brand reach beyond the venue.
- Specialty Items: Large-format print demand extends to specialty items like branded tablecloths, custom-cut promotional materials and even life-size cutouts for photo opportunities. All of these are designed to enhance the event experience and reinforce branding.
Yet another reason the convention industry is ideal for SpeedPro is its inherent ongoing nature. Events are often recurring—annually, bi-annually or even more frequently—but their themes, branding and locations often change. Constant evolution drives continuous demand for new print materials. SpeedPro Studios have the opportunity to build long-term client relationships and secure a steady stream of repeat business as clients return for their next event’s visual needs.
How SpeedPro Franchisees Can Capitalize on Conventions
To effectively tap into the events and conventions market, it’s important to identify the various players who need large-format print. Not surprisingly, SpeedPro has several client pools to target!
- Event Organizers: Event organizers are responsible for the overall event branding, directional signage, stage backdrops and general venue aesthetics. Building a relationship with them can lead to significant, recurring contracts.
- Exhibitors: These are the companies participating in trade shows. Each exhibitor will need their own unique booth elements, promotional materials and branded signage to stand out from competitors. These projects may be less frequent, but your client relationships may unlock revenue streams outside the event sector.
- Sponsors: Brands that sponsor events often require high-visibility placement throughout the venue—from branded arches to sponsored lounge areas—all requiring custom large-format print.
- Venues: Convention centers, hotels and arenas that host events frequently need permanent or semi-permanent signage as well as temporary graphics for specific events. Securing contracts with venue clients can unlock recurring revenue opportunities.
SpeedPro Studios can effectively communicate with these clients by emphasizing the franchise’s unique value propositions. Large-format is SpeedPro’s specialty—meaning we create memorable, durable and high-quality products specifically designed for BIG impact. Plus, we offer expertise beyond just printing. As a partner, SpeedPro provides valuable consultation, helping clients visualize and execute their ideas.
Unlock Your Next Big Market Sector with SpeedPro
The convention and events industry is a robust and stable client vertical with significant long-term growth potential. Its recurring nature creates a consistent demand for new and updated visual solutions, which builds enduring client relationships rather than one-off transactions. By understanding the unique needs of this market, emphasizing SpeedPro’s value propositions and employing targeted marketing strategies, you can unlock a valuable and scalable revenue opportunity.
Interested in learning more about SpeedPro’s broad market verticals and entrepreneurial business model? Reach out today and jumpstart your franchising journey!