At SpeedPro, we’re passionate about large-format printing and the transformative power it has in the hands of businesses. In growing our franchise system, we’ve seen firsthand the incredible opportunities that come with focusing on a business-to-business (B2B) model. Centering our sales and marketing on the B2B market has translated into numerous benefits for SpeedPro Studio owners—from higher profit margins to better work-life balance.
Here are several benefits you can expect by opening a B2B large-format print franchise with SpeedPro.
Higher Margins for Large-Format Products
One of the most significant advantages of serving B2B customers is the potential for healthy profit margins. At SpeedPro, our gross profit margin averages 68%! A big reason for this is the earning potential and costs associated with large-format versus small-format print products.
Large-format printing includes products like signage, banners and vehicle wraps—graphics the average person doesn’t need, but businesses do. These items usually come with better margins compared to smaller-format items like business cards and flyers.
Large-format products involve more complex production processes and require specialized equipment. Thanks to our industry-leading equipment and expertise, SpeedPro Studios can charge more for these large-format graphics while producing them at favorable costs. This means SpeedPro owners typically enjoy higher margins and a more lucrative business model.
Larger Sales Volume
In addition to buying high-margin products, B2B customers often have larger order volumes compared to individual consumers. A brand or organization might need a significant quantity of large-format graphics for a corporate event, product launch, trade show or new marketing campaign. These needs can come with significant budgets.
By focusing on these business clients, SpeedPro Studios can generate much higher sales and revenue.
Recurring Revenue Potential
There’s not only higher sales volume and margins associated with B2B clients—there’s also the potential for recurring revenue. Unlike individual consumers who might only need printing services once in a while, businesses often have ongoing needs for promotional materials, signage and more. Brands are constantly evolving, leading to regular fleet vehicle wrap updates, annual signage refreshes or seasonal promotional campaigns.
Building relationships with B2B clients is key to solidifying SpeedPro as their go-to print provider. By proving that SpeedPro can deliver top-quality products and services, Studio owners are able to build the kind of customer loyalty that’s hard to come by in the B2C market, ultimately leading to a more predictable, stable revenue stream.
Stronger Relationships and Networking Opportunities
Building strong relationships with clients is crucial for long-term success. B2B relationships can lead to repeat business, referrals and additional opportunities for collaboration. SpeedPro’s franchise business model is built on deepening these relationships—acting not only as a service provider but as a marketing partner to our business clients. Our approach has helped SpeedPro generate a great reputation in the B2B market and land valuable returning customers.
But beyond a single client, B2B networking gives SpeedPro Studio owners valuable connections to other businesses and industry professionals. This is particularly true in a Studio’s immediate community, where a franchisee can build relationships with nearby schools, nonprofits and small businesses. Local business relationships open the door to countless opportunities and solidify your place in the local business community.
Flexibility and Work-Life Balance
The work style that comes with a B2B business matters, too. In catering to business clients exclusively, SpeedPro Studios work when their clients do. This means franchisees and their employees work standard business hours and keep nights and weekends free for family, friends and personal time.
Many SpeedPro franchisees also value the flexibility that comes with our B2B large-format operation. Unlike some B2C markets with specific customer segments, the potential clients SpeedPro can serve vary immensely. Our Studio owners have the freedom to pursue market verticals that interest them and create products that they’re passionate about. Healthcare, graphics design, ad agencies, educational and hospitality sectors are common clients of SpeedPro Studios all over the U.S.
Take Advantage of B2B Benefits with SpeedPro
SpeedPro is committed to helping our Studio owners capitalize on the benefits of B2B. With our proven business model, extensive training and ongoing support, you can build a thriving print Studio that serves the needs of businesses in your community and beyond.
Interested in the exciting opportunities of B2B printing? Consider joining the SpeedPro family! Contact us today to learn more about our large-format printing franchise and how we can help you achieve your entrepreneurship goals.