The holiday season is a high-stakes advertising game. As consumers shop for the perfect gifts and experiences, brands are competing fiercely for their attention. It’s not just about selling products—it’s about standing out in a crowded market. As a SpeedPro franchisee, you can help businesses do just that.
Large-format print provides brands the visual impact they need to capture holidays sales—and this is exactly why the holiday season is a massive revenue opportunity for SpeedPro Studio owners. Here’s why you don’t want to miss out on the sales boost that holiday season prep provides!
A Marketer’s Holiday Wish List: Large-Format Advertising
Large-format print is a retail advertising staple year-round. But during the holidays, especially, marketers rely on a range of wide-format print products to create memorable and effective campaigns. These aren’t just decorations—they’re essential tools for engaging customers and driving sales during one of their busiest times of the year.
- Window graphics are a cornerstone of holiday advertising. A vibrant graphic transforming a storefront into a winter wonderland immediately grabs the attention of passersby and entices them to come inside.
- Floor graphics are used to guide shoppers to special displays or promotions. Brands might use festive footprints or icons to lead customers directly to their store’s biggest holiday sales. They also add to a store’s holiday ambience and décor!
- Banners and flags provide high visibility from a distance, announcing seasonal sales, events or a special holiday message. They’re perfect for both outdoor storefronts and indoor retail spaces.
- Wall murals and decals create immersive, branded experiences inside a business. They can transform a pop-up shop or a retail interior into a festive, shareable destination that enhances a customer’s experience.
- Vehicle wraps turn company cars and delivery vans into mobile billboards. A beautifully wrapped vehicle with a festive holiday design can extend a brand’s reach throughout the city, making a powerful impression wherever it goes.
These visually stunning products are not just nice to have; they are essential for a successful holiday marketing strategy, and businesses depend on them to get noticed.
A Franchisee’s Winter Wonderland: The Revenue Opportunity
Not only is the holiday season a bustling time for retailers, but it’s a goldmine for the large-format printing industry, making it a critical period for profitability. Whether they’re a small local shop or a major corporation, businesses need large-format products quickly and in large volumes to meet tight seasonal deadlines—and they rely on the expertise and efficiency of SpeedPro Studios to get it done.
SpeedPro franchisees have a few key opportunities driven by this holiday season demand.
- Urgency: Holiday campaigns operate on strict, non-negotiable timelines. If a retailer needs storefront graphics installed before Black Friday, or a company requires event signage for its annual holiday gala, there is no room for delay. This urgency creates a high-value market where marketers are willing to pay for excellent quality and fast, reliable turnaround times—a core strength of every SpeedPro Studio.
- Repeat Business: A significant portion of SpeedPro’s holiday revenue comes from repeat clients. Businesses that saw success with large-format print marketing in previous years know it works and often make it an annual budget item. This builds strong, lasting relationships and provides a consistent flow of orders from year to year. For a SpeedPro Studio owner, this means more time focused on production and client satisfaction. It also opens the door for cross-selling opportunities, helping brands maximize their impact with a multifaceted print campaign while increasing your revenue.
- New Business: The competitive nature of the season may drive new companies to invest in large-format printing for the first time. Small e-commerce brands might open their first pop-up shop and need wall graphics, or local event planners may realize the visual power of custom banners. These new clients, who might have been on the fence, are often converted for good once they see firsthand the impact that large-format print products can have on their bottom line.
This powerful end-of-year rush provides a critical sales boost. For a franchise owner, having a predictable, high-volume seasonal revenue stream is a huge advantage, providing financial stability and the ability to plan for the new year with confidence.
Seize the SpeedPro Holiday Advantage
If you’re a prospective SpeedPro owner, this is the perfect time to start thinking about the future and getting your business ready. The time to act is now! SpeedPro’s streamlined Discovery Process and rapid Studio buildout are designed to get you up and running quickly—typically within just 100 days. Starting now allows you to complete your training and get your Studio operational in time to land your first major holiday clients and benefit from the surge in demand.
Take the first step and learn more about SpeedPro’s franchise opportunity, so you can get your business ready in time to profit from the next holiday season.